Off The Shelf is an educational journey for writers (both self- and traditionally published) and publishers sponsored by The Wayne Hastings Company. With practical tips from over thirty years experience as a publishing executive, author, book retailer, and publishing consultant, Wayne Hastings will dive deeply into the many facets of developing, writing, marketing, and selling a book. Each of the 10-to-20 minute episodes are in fact short, fast-paced, and conversational mentoring sessions that will help you keep your focus, increase your confidence, and bolster your creativity while helping your write, market, and sell your books.
4 Steps To Creating An Effective Marketing Strategy
In today's episode, we're going to continue our discussion on marketing strategy from episode 6. I had such great feedback that I thought it would be worth our time to continue this discussion. Here are 4 Steps To Creating An Effective Marketing Strategy. I'd love to hear your thoughts. Email me at firstname.lastname@example.org to discuss further.
3 Ways To Create A Successful Marketing Strategy
Every author needs to have a marketing strategy. This can not be left up to your publishing company. Matter of fact, they're going to look to you to help market. Today we're going to look at 3 ways to create a successful marketing strategy. Grab some paper and take some notes. You'll want to review this podcast.
In today's episode, I want to discuss writing quality and what the reader expects, which ultimately affects your brand. I'm going to give you three points to work on for the best quality work. Let's get started. As always, share your thoughts with me at email@example.com.
The Importance of Learning From Other Writers
In today's podcast, I share three essential writing lessons non-fiction authors can learn from their fiction counterparts. Together we'll discover three things:
How you can fully engage your readerWhy you should never lose your readerHow you can help your reader's expectations and keep them focused on your writing.Let's get started.
Developing Reader Relationships
In this episode of Off the Shelf, we're going to discuss how you can develop a long term reader relationship. To do this we're going to look at the purchase cycle. I believe book purchasing is a long purchase cycle. Not sure what I mean? Great. Listen to this podcast, and I'll explain. Let's get started.
3 Ways Professional Writers Can Earn A Living
Lets talk about how you, as a professional writer, can earn a living. In today's episode, Wayne gives you 3 ways to accomplish that goal.
This podcast idea came from a listener suggestion. Do you have one? Send Wayne an email at firstname.lastname@example.org with your idea.
focused and self-revealing
Thanks Wayne! Your words were encouraging and so helpful. Your questions were both focused and self-reflective. I am going to spend time pondering and clarifying each one before I dive in! Appreciate your wisdom!
Wayne presents solid insights clearly with good examples to drive home the points. Much appreciated.
Simple and Spot On
The 3 B's were right on, Wayne. I grimace when I see writers with high hopes and expectations step out and publish without the help they need and/or throw away money. I've seen it all just since Jan 1.