19 min
Old School Marketing Fun | The Making Business Fun Podcast #109 The Making Business Fun Podcast
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- Entrepreneurship
Today we're gonna be talking about old-school tactics to get the word out about your business, on a shoestring budget.
Hey listeners: Be sure to check out and bookmark The Making Business Fun Podcast Blog at https://www.ericgoeres.com/the-making-business-fun-podcast-blog.
If you would like to work with Eric Goeres as a coach, head to www.ericgoeres.com.
And don't forget to subscribe. :)
Why do Facebook ads not work for my business? What do I need to do to rank on Google? Why are my Instagram ads not working? The answer is, sadly, these digital ad market places are over saturated with advertisers. The noise is immense, their systems are complex, and the time, effort and money to mount and effective digital marketing campaign can be overwhelming. Particularly for a business owner who is in the business of running a business, not in the business of running a bunch of digital marketing ad campaigns.
What does it require? Well, more than anything it requires creativity and consistency. Of course, getting the word out about your business is not the primary objective. The primary objective is getting people to your business, and having them buy your products. By the end of the podcast, you should have a few ideas as to which channels you may want to explore for your shoestring marketing initiatives. One thing I will tell you, it is very important that you measure the results. It's important that you keep track of what you spend, it's important that you pay attention to the reports that you get back from whom you spend your advertising money with, and it's important that you pay attention to how many sales, and how many dollars are generated from, your shoestring marketing efforts.
The name of the game of course, is to drive as many sales as you can, with the lowest possible spend on advertising. A little bit of terminology: the amount of money that your business receives as a direct result of what you spend on advertising is known as your ROAS — the Return On Ad Spend.
Co-op advertising
We start with something very interesting, called co-op Advertising. This kind of advertising is a split payment arrangement, where the cost of the advertising is paid for partially by you, but also partially by one of your suppliers. For example, when you see an ad for Weber grills, and the ad points out that Weber grills are available at Ace Hardware, this is an example of co-op advertising.
Remnant Advertising
This is a little bit of a throwback to the print advertising era, but it does work in digital space as well. It goes like this: right before the end of a sales period, or right before publication goes to print, there's usually some leftover space for advertising that has not been sold.
Discount Radio
This is a fun one, and I love advertising on radio. Radio has the ability to reach many many many potential customers, and unlike social media marketing, search engine marketing, and other forms of digital advertising, radio is oh so simple.
Local cable television
Television advertising can be expensive, particularly if you're advertising nationally, on major networks, during major sporting events. However, advertising on local cable television, especially at night, is not expensive.
Newspapers and local magazines
It's true, circulation is down. Newspapers and magazines are certainly not what they used to be, but that doesn't mean that people don't pay attention to them. And, with lower circulation, that means advertising in them is often a lot less expensive than it used to be.
Today we're gonna be talking about old-school tactics to get the word out about your business, on a shoestring budget.
Hey listeners: Be sure to check out and bookmark The Making Business Fun Podcast Blog at https://www.ericgoeres.com/the-making-business-fun-podcast-blog.
If you would like to work with Eric Goeres as a coach, head to www.ericgoeres.com.
And don't forget to subscribe. :)
Why do Facebook ads not work for my business? What do I need to do to rank on Google? Why are my Instagram ads not working? The answer is, sadly, these digital ad market places are over saturated with advertisers. The noise is immense, their systems are complex, and the time, effort and money to mount and effective digital marketing campaign can be overwhelming. Particularly for a business owner who is in the business of running a business, not in the business of running a bunch of digital marketing ad campaigns.
What does it require? Well, more than anything it requires creativity and consistency. Of course, getting the word out about your business is not the primary objective. The primary objective is getting people to your business, and having them buy your products. By the end of the podcast, you should have a few ideas as to which channels you may want to explore for your shoestring marketing initiatives. One thing I will tell you, it is very important that you measure the results. It's important that you keep track of what you spend, it's important that you pay attention to the reports that you get back from whom you spend your advertising money with, and it's important that you pay attention to how many sales, and how many dollars are generated from, your shoestring marketing efforts.
The name of the game of course, is to drive as many sales as you can, with the lowest possible spend on advertising. A little bit of terminology: the amount of money that your business receives as a direct result of what you spend on advertising is known as your ROAS — the Return On Ad Spend.
Co-op advertising
We start with something very interesting, called co-op Advertising. This kind of advertising is a split payment arrangement, where the cost of the advertising is paid for partially by you, but also partially by one of your suppliers. For example, when you see an ad for Weber grills, and the ad points out that Weber grills are available at Ace Hardware, this is an example of co-op advertising.
Remnant Advertising
This is a little bit of a throwback to the print advertising era, but it does work in digital space as well. It goes like this: right before the end of a sales period, or right before publication goes to print, there's usually some leftover space for advertising that has not been sold.
Discount Radio
This is a fun one, and I love advertising on radio. Radio has the ability to reach many many many potential customers, and unlike social media marketing, search engine marketing, and other forms of digital advertising, radio is oh so simple.
Local cable television
Television advertising can be expensive, particularly if you're advertising nationally, on major networks, during major sporting events. However, advertising on local cable television, especially at night, is not expensive.
Newspapers and local magazines
It's true, circulation is down. Newspapers and magazines are certainly not what they used to be, but that doesn't mean that people don't pay attention to them. And, with lower circulation, that means advertising in them is often a lot less expensive than it used to be.
19 min