48 min
OMG! Retail Media! (Guest Hugh Cameron) Created For Marketers By Marketers
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- Marketing
The topic for today is “OMG! Retail Media Networks!”, we will be discussing what they are, the brands involved in launching them, why you should care and the importance of customer data fuelling richer audience insights - therefor ad inventory.
My guest for today is Hugh Cameron, Hugh is The Head of Data at Zitcha the new force in retail media and has spent time brand side as Digital Marketing Manager at Car Sales, and most recently the VP of Data at Lexer.
Music: Alpine - Yuck
The topic for today is “OMG! Retail Media Networks!”, we will be discussing what they are, the brands involved in launching them, why you should care and the importance of customer data fuelling richer audience insights - therefor ad inventory.
My guest for today is Hugh Cameron, Hugh is The Head of Data at Zitcha the new force in retail media and has spent time brand side as Digital Marketing Manager at Car Sales, and most recently the VP of Data at Lexer.
Music: Alpine - Yuck
48 min