Episode's Topic: Omnichannel Marketing
Episode's Description: Omni-channel analytics is the new rave in 2019, but not every marketer knows how, when and where it applies. Today we’ll dive into attribution modeling, provide an in-depth understanding to get you and your team prepped when setting up your omni-channel analytics strategy.
Table of Contents:
Setting the Scene with an Omni-Channel Example
Attribution Models, Characteristics and Comparisons
Flowchart: Choosing the Right Attribution Model
Original Article: https://exponea.com/blog/analyzing-your-omni-channel-performance-with-attribution-models/