100 episodes

On The Brink is a podcast where the goal is to help you better "see, feel and think" about your business, your job, your personal life and your purpose. There will be great interviews and conversations with people who are deeply involved in change—consultants, change agents, managers transforming their teams, entrepreneurs just starting out and CEOs running well-established companies.

On the Brink with Andi Simon Andi Simon

    • Entrepreneurship
    • 5.0 • 14 Ratings

On The Brink is a podcast where the goal is to help you better "see, feel and think" about your business, your job, your personal life and your purpose. There will be great interviews and conversations with people who are deeply involved in change—consultants, change agents, managers transforming their teams, entrepreneurs just starting out and CEOs running well-established companies.

    238: Simon Roberts—Do You Know Why We Need The Power Of Not Thinking?

    238: Simon Roberts—Do You Know Why We Need The Power Of Not Thinking?

    Hear why anthropology should be part of your business plan!
    It was an honor to speak with Simon Roberts on our On the Brink with Andi Simon podcast. Simon is a highly regarded business anthropologist with his firm Stripe Partners, serving clients across the globe with effective, innovative ethnographic and anthropological research. I am also a business (or corporate) anthropologist, and as we talked about both of our journeys, we realized how important it is for organizations of all sizes to understand how to step back and see themselves through a fresh lens — an anthropological one. Need a fresh insight? Do listen in. 
    You will only know what you don’t know if you open your mind to what could be and let your experiences show you what is 
    During our discussion, Simon and I delved into his own journey both inside corporations, such as Intel, and as an entrepreneur setting up his own business. His career began with a PhD in anthropology focused on the satellite TV revolution in India in the mid-90s. He then started the UK’s first dedicated ethnographic research company, Ideas Bazaar, before leading an R&D team at Intel’s Digital Health Group. In 2013, he co-founded Stripe Partners, a strategy and innovation consultancy which supports teams working on near-term product launches and longer-range strategy engagements. 
    We laughed at how he was able to see things in ways that his clients were blocking, taking one client out camping because he wanted to expand into the camping industry. Or another who wanted to understand how broadband wireless could improve people's lives by making it easier to get things they needed. 
    From Simon's own observations, he has learned how our brains hate to see new things. He has also observed how our body and brain are so closely interwoven, but we don’t think of them as one being.  
    About Simon Roberts
    Simon's expertise lies in deeply understanding both people and emerging technologies. His consulting experience centers on product, business and platform strategy in consumer and business contexts. His work has been recognized by Bloomberg, The Financial Times, The Wall Street Journal, BBC Radio 4 and Quartz. His new book, "The Power of Not Thinking: How Our Bodies Learn and Why We Should Trust Them," is out now. 
    You can learn more about Simon on his website, Stripe Partners, and you can contact him at simon.roberts@stripepartners.com. 
    For more on how corporate anthropology can help your business, check these out
    Blog: Innovative Applications of Corporate Anthropology in Business Blog: Hire Anthropologists! It Might Be Your Smartest Business Move Podcast: Rita Denny—Maybe You Need Anthropology To See Yourself In New Ways Additional resources
    My award-winning book: "On the Brink: A Fresh Lens to Take Your Business to New Heights" Simon Associates Management Consultants website  

    • 37 min
    237: Dave Summers—How Can You Build Your Digital Brand Effectively?

    237: Dave Summers—How Can You Build Your Digital Brand Effectively?

    Learn how to break through the clutter with your story
    I met Dave Summers through Peter Winick’s roundtable for thought leaders. What a treat to get to know him. We spent our time talking about how you can build your brand digitally, creating a personality for yourself through social media. Quite quickly, social media has become an amazing set of tools for you to tell your story through videos, interviews, written materials and groups. If you are struggling during the economic recovery to build your business back again, you must listen to Dave and follow some of his how-tos. They are full of common sense that is often overlooked. If you need your story told, your brand built and your audience expanded, listen in.
    In this podcast, you'll learn how to:
    Put together a plan Rehearse before you do anything on a video Write a script and try it out on others Get your story straight and tell it over and over Use all the media channels, not just the ones you think are best for you Track the impact watch the trendlines. About Dave Summers
    Dave was an early advocate and developer of desktop digital media, creating a massive library of web-based content. Working at Pepsi, Accenture and most recently AMA, he has consistently delivered great user experiences, partnering with recognized global thought leaders and the most compelling business storytellers in the world today. Whether through interactive business simulations, podcasts or streamed video, Dave knows how to put out killer content and keep his skills and knowledge cutting-edge current.
    You can contact Dave through his website: davesummers.com
    For a deeper dive, check out these blogs and podcast
    Blog: Why Social Media Is Crucial To Your Marketing Strategy Blog: Does Social Media Drive Website Traffic? Let's See! Podcast: JD Gershbein—How Is LinkedIn Your New World For Building Networks? Additional resources
    My award-winning book: "On the Brink: A Fresh Lens to Take Your Business to New Heights" Simon Associates Management Consultants website  

    • 26 min
    236: George Finney—Are Your Habits Making You A Cybersecurity Victim?

    236: George Finney—Are Your Habits Making You A Cybersecurity Victim?

    Hear how to protect yourself from cybersecurity threats
    We have done a number of podcast interviews on a topic that should be of great concern to you: cybersecurity. As an anthropologist, I am always fascinated by people’s habits. Your habits, as today's guest George Finney tells us, may make it easy for hackers to get into your data systems and make you and your organization easy victims, stealing your data, assuming your identity, and turning a good day into a nightmare. Perhaps now's the time for you to listen to George teach you how to change your habits so you can protect yourself. You really can't afford not to.
    Do you ever awake in the morning, open your computer and wonder if you've been hacked during the night? Your identity stolen? Your database wiped out? If so, you need to listen carefully to my interview guest George Finney, cybersecurity expert. His goal is for you to become more vigilante, reviewing emails with better scrutiny and avoiding dangerous phishing emails that can invade your computer, your systems and your life.
    Take it from me: I had my cell phone number stolen in January 2020 and with it my identity, my Google accounts, my Apple ID...I can keep going. It is not pretty, and if George can make you deadly serious about scrutinizing your emails more carefully, please give a listen. 
    In our technology-dependent culture, it becomes harder every day to keep up
    with what’s safe and what's dangerous, especially with so many employees working from home. There’s no escaping the ultimate responsibility for protecting ourselves and our organizations from the very real cybersecurity threats that exist online, but it doesn’t have to be an overwhelming topic to tackle. That's where George comes in.
    About George Finney  
    As Chief Information Security Officer (CISO) at Southern Methodist University, George Finney understands how our often-overlooked habits hold the solution to everyday cybersecurity challenges. In response, he developed a comprehensive approach that can help keep us secure online.
    With nearly 20 years' experience, George has helped a wide variety of companies from startups to global telecommunications firms to nonprofits improve their security posture. He has been recognized by Security Magazine as a top cybersecurity leader and is a member of the Texas CISO Council. He is also the author of several books on cybersecurity, most recently Well Aware: Master the Nine Cybersecurity Habits to Protect Your Future, available Oct 20, 2020. You can connect with George through his LinkedIn page.
    Want more advice on how to prepare for the future? Start with these 
    Blog: Is Your Crisis Coming? Anthropology Can Help You Change To Avoid It. Podcast: Michael Davis—Cybersecurity: Pushing Defenders Ahead of Attackers Podcast: Michael Gale—The Digital Transformation Coming to You Additional resources
    My award-winning book: "On the Brink: A Fresh Lens to Take Your Business to New Heights" Simon Associates Management Consultants website  

    • 22 min
    235: Bill Sherman—The Time Is Right For Innovative Thought Leadership

    235: Bill Sherman—The Time Is Right For Innovative Thought Leadership

    Hear how you too can become a thought leader!
    I had a lovely conversation recently with Bill Sherman, COO of Thought Leadership Leverage, an organization that supports thought leaders and the role they play in helping businesses understand how to develop and then capitalize on new ideas, growth strategies, and even their core purpose. In our podcast we discuss how thought leaders generate solutions to complex problems by helping companies large and small focus on their priorities. I urge you to listen in.
    Watch our conversation here

    Learn how to take your ideas and develop a scalable growth strategy
    As you'll hear in our discussion, Bill's expertise lies in working with people who are doing thought leadership work inside their organizations and helping them creating a road map for growth that takes advantage of business opportunities. If you are thinking about how to take your expertise and experiences and turn them into a business of thought leaders, you might check out Bill’s website and listen to our podcast with his business partner, Peter Winick.
    About Bill Sherman
    Bill Sherman is a seasoned B2B thought leadership strategist for clients who want to get attention for their ideas, create impact and generate revenue. With Peter Winick, he is the co-host of the podcast Leveraging Thought Leadership which focuses on those in business who are responsible for their organization's thought leadership. Over his long and impressive career, Bill has consulted with a number of Fortune 500 and Global 1000 organizations that wanted to achieve impact by communicating powerful ideas that get people to think and act differently. When leading teams, he utilizes a wide range of cross-disciplinary skills including b2b marketing, marketing strategy, organizational design, strategic HR, product design and the psychology of influence.

    You can contact Bill via LinkedIn, Twitter, his website or bill@thoughtleadershipleverage.com.
    Want smart advice on how to grow? Check out these blogs and podcast
    Blog: How Do You Grow A Business In A Fast-Changing Market? Blog: Are You Ready to Find Your Blue Ocean® And Get Growing? Podcast: Michelle Turman—Positive Changes Needed To Keep Your Business Growing Additional resources
    My award-winning book: "On the Brink: A Fresh Lens to Take Your Business to New Heights" Simon Associates Management Consultants website  

    • 27 min
    234: Shellye Archambeau—How You Can Be Unapologetically Ambitious

    234: Shellye Archambeau—How You Can Be Unapologetically Ambitious

    Hear how to break barriers and be the leader you want to be!
    Shellye Archambeau is an amazing woman whom I was honored to interview. She has an illustrious career with a lot of firsts. But, as she will tell you, being the first African American woman to achieve her accomplishments was never easy. Instead, her career has been built on her aspirations and her ambitions. Her new book, due out in October, Unapologetically Ambitious: Take Risks, Break Barriers, and Create Success on Your Own Terms, powerfully tackles how you too can break through your own hurdles, road blocks and glass ceilings that might be holding you back. Want to surge ahead but not sure how? Listen in as Shellye tells us!
    Watch our conversation here

    A highly accomplished leader with an unassailable belief in herself
    An experienced CEO and Board Director with an imporessive track record of building brands and high performance teams, Shellye has dynamically led technology-focused organizations for over 30 years. Her secret? "You just need a lot of personal belief in your own skills and a vision of yourself as a leader, able to break through and keep going." As I always say, If you can see it, you can be it! 
    Meet Shellye Archambeau
    The former CEO of MetricStream, a GRC company based in Palo Alto, CA, Shellye Archambeau has held executive positions at numerous major companies, including a 15-year career at IBM where she became the first African American woman to gain an international assignment. As well as being a guest lecturer at her alma mater, the Wharton School of the University of Pennsylvania, Shellye is an author and a regular contributor for Xconomy. She currently serves on the boards of Verizon, Nordstrom, Roper Technologies and Okta, and is also a strategic advisor to the Royal Bank of Canada, Capital Markets Group and Forbes Ignite.
    Throughout her career, Shellye has received numerous awards and recognitions, including being named one of the Top 25 Click and Mortar Executives by Internet World, 46 Most Important African Americans In Technology by the Business Insider, 25 Most Influential African Americans In Technology and 50 Most Important African Americans in Technology. In 2015, she was ranked 97th in the annual Newsmax "100 Most Influential Business Leaders in America" ranking.
    You can contact Shellye through her website.
    Want more stories about barrier-breaking women? Here are three
    Blog: Rising To The Occasion, Women Are Proving To Be The Heroines In This Crisis Blog: How Smart Fearless Women Are Breaking The Barriers Of Business Podcast: Pat Shea—Use Your Passions To Become Who You Want To Be Additional resources
    My award-winning book: "On the Brink: A Fresh Lens to Take Your Business to New Heights" Simon Associates Management Consultants website  

    • 28 min
    233: JD Gershbein—How Is LinkedIn Your New World For Building Networks?

    233: JD Gershbein—How Is LinkedIn Your New World For Building Networks?

    Learn how to leverage the power of LinkedIn! 
    I met JD Gershbein through Peter Winick’s Thought Leadership Leverage roundtables which he so graciously invited me to join. JD is a LinkedIn expert and really understands how to help you leverage the world of social media. Our conversation focuses on the approaches you can take to create your own personal brand. Remember, the story you share becomes who you are, not just a story. And sharing that story, building a personal brand, and creating a business around “you” are essential in today’s new “normal." Don't miss this opportunity to learn from a true innovator.
    Watch our interview here

    Sharing your story has always been essential
    But now you have a number of platforms to help you build that story: LinkedIn, Twitter, Facebook, Instagram. Think about it. They offer you access to all those people you would like to reach. Where to start? Pick a focus and then listen to JD help you learn how social media and social networking along with social selling is the wave of the future, today.
    Meet JD Gershbein
    Bringing a keen sense of observation and a distinctive voice to the global stage, JD Gershbein draws upon his background in neuroscience, psychology and the humanities to offer a unique depth and breadth of understanding of social media, combining multiple disciplines into a uniquely artistic expression.
    A highly recognized LinkedIn strategist, JD is forging new inroads as the founder and architect of a professional development platform that encompasses a stage show (revue), an original web-based video series, a theatrical podcast, and his own live, highly- interactive educational events.
    JD is a broadcast media contributor on LinkedIn for business (both TV and radio), as well as a contributing writer for The Huffington Post, Forbes, NBC and SUCCESS Online. Additionally, he is the creative force behind a burgeoning media broadcast platform and the host of his own webcast/podcast, The Electric Narrative with JD Gershbein.
    You can contact JD via LinkedIn or his website.
    Want to learn more about successfully extending your reach? Try these
    Blog: Why Social Media Is Crucial To Your Marketing Strategy Blog: Calculating The ROI Of Social Media Podcast: Sarah Wilson—See How Great PR Can Build A Better Story For YOU Additional resources
    My award-winning book: "On the Brink: A Fresh Lens to Take Your Business to New Heights" Simon Associates Management Consultants website 

    • 33 min

Customer Reviews

5.0 out of 5
14 Ratings

14 Ratings

Nick0195 ,

Andi is great!

Must-listen for everyone who want to level-up!

Lindsey Russo ,

Great Show!

What a great show to listen to! She breaks it down and tells you excatly what you need to do to grow yourself and your business! Love it

Jacob Fisher II ,

Informative, Cutting Edge Business Perspective

On The Brink is as refreshing as it is thoughtful and informative. This weekly podcast features industry experts that sit down with leading corporate anthropologist and host Andi Simon to discuss an array of topics including innovation, success, failure, and much more. I've learned a significant amount by listening in and am surprised at how useful and relevant the content is. Definitely a rising star in the business podcast genre. Subscribed.

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