42 episodes

Conversations on the art of business and marketing in the automotive market.

Your hosts are Chris Rhoad, Founder of Studio Rhoad, and Davin Sturdivant, Senior Consultant at Studio Rhoad, who collectively have over 30 years of marketing and consulting experience in the automotive space.

In each episode, we take turns interviewing each other on a particular theme, for 20-35 minutes. We wander when appropriate, and often interview leaders in the automotive space. It’s a bit raw at times, but we want to capture conversations with minimal editing. Both of us love working with automotive professionals and you’ll see our admiration bleed all over the conversation. You’ll also experience candor, disagreement, and authoritative counsel when appropriate.

On The Rhoad Studio Rhoad

    • Leisure
    • 5.0 • 33 Ratings

Conversations on the art of business and marketing in the automotive market.

Your hosts are Chris Rhoad, Founder of Studio Rhoad, and Davin Sturdivant, Senior Consultant at Studio Rhoad, who collectively have over 30 years of marketing and consulting experience in the automotive space.

In each episode, we take turns interviewing each other on a particular theme, for 20-35 minutes. We wander when appropriate, and often interview leaders in the automotive space. It’s a bit raw at times, but we want to capture conversations with minimal editing. Both of us love working with automotive professionals and you’ll see our admiration bleed all over the conversation. You’ll also experience candor, disagreement, and authoritative counsel when appropriate.

    How Holley Performance continues to be an icon.

    How Holley Performance continues to be an icon.

    The Holley Performance brand is one we are all familiar with but how does it continue to remain an automotive icon? We talk with Holley's Digital Marketing Manager on that very question. He sheds some light on LS Fest, automotive culture, products and where the company plans to be in three years.
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    • 32 min
    How to prepare for Cyber Monday in 2020.

    How to prepare for Cyber Monday in 2020.

    We’ve all seen those wild social videos of past Black Fridays.
    Hundreds of people camping out in lines, then frantically rushing into stores as soon as the doors open to get the best deals, not caring how many people they knock over in the process.
    Middle-aged moms elbowing each other to get the best toys, and crowds running to a pile of 20 televisions that are half off...
    Sounds like a social distancing nightmare, right? According to new data, other Americans think so, too.
    Since March, the coronavirus (COVID-19) pandemic has caused our shopping habits to change, with more stores, even local ones, converting to digital purchases and curbside pickup.
    And now, Google is reporting that many Black Friday shoppers will choose to shop online rather than in person.
    This may not seem like a huge shift. We've already seen, in recent years, the rise of Cyber Monday and online e-commerce dominance, as consumers take tor their couches instead of stores for the best deals.
    Still, there is more than meets the eye to this story which Davin and Chris discuss. 
     
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    • 28 min
    Ask yourself these 3 questions before selling.

    Ask yourself these 3 questions before selling.

    Davin and Chris determine when and how automotive companies can start selling again without appearing tone deaf.
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    • 20 min
    Imposter Syndrome.

    Imposter Syndrome.

    Impostor Syndrome is a psychological pattern in which an individual doubts their accomplishments and has a persistent fear of being exposed as a "fraud". The most talented people I know, and myself, struggle with it day-in and day-out. General Managers running billion dollar companies. Speakers who command audiences in the thousands. Powerful men and women who still wonder if what they are doing is good enough, or if they are about to be found out for being an imposter. We all suffer from it.⁣⁣
    I am convinced there will be a knock on the door one day and a man with a clipboard will be there to tell me that it was all over. That they caught up with me and I would have to get real job now. Since I'm a shit-cook, I'm quite relieved that most of the door knocks so far have been the pizza man.⁣
    But Imposter Syndrome doesn't go away with any form of a success. We assume that successful people don't feel like frauds but we now know that the opposite is true.⁣⁣
    In fact, the most successful people I know don't question themselves. They question their ideas and their knowledge. They know when they are in too deep and to ask for advice. They use that advice to improve their ideas and to learn.⁣
    Our special guest on this week's podcast is VP Of Marketing for Bristol Motor Speedway, Drew Bedard. He too knows a thing or two about Impostor Syndrome and implore us all to welcome the challenge. 
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    • 36 min
    Words Matter. Beginning to understanding Diversity discussions.

    Words Matter. Beginning to understanding Diversity discussions.

    Conversations around diversity and inclusion are hard, but necessary. So we're going to take the conversation one step at a time. Davin takes some time to talk about the importance of how the words we use matter, as we start along the journey.

    • 18 min
    Going all in on car culture - Race Service

    Going all in on car culture - Race Service

    Back in February, when it was still safe to travel, Davin and I visited a media agency in LA. This isn’t like any other media agency though. They have completely flipped the traditional agency model upside down by operating out of a garage space which acts as a hub - connecting artists, innovators, industry insiders, and brands around a shared passion for contemporary car culture. By doing so, they have worked with the likes of Samsung, Michelin and most recently, Formula 1.
    That agency is Race Service and today we are going to chat with its co-founder and long-time friend, Jacob Agajanian. His wealth of knowledge will give you some insight as to what’s happening on the media landscape and tips you can apply to your own media strategies. 
    Follow Race Service:
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    • 1 hr 11 min

Customer Reviews

5.0 out of 5
33 Ratings

33 Ratings

Joan789 ,

Love this show

It is so awesome!

Landry-T ,

Extremely Informative

This podcast delivers with impactful information for anyone who is in the automotive field!

Cfm21 ,

Always informative and entertaining!

On top of cars, motorsports and marketing. Worth your time.

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