4 episodes

On The Yard teaches you the methods, technologies, and strategies used by Televerde to help it's clients drive more demand and generate revenue. Hosted by Xavier Major and Chad Koskie on Televerde's Demand Generation Team.

On The Yard Xavier Major

    • Marketing

On The Yard teaches you the methods, technologies, and strategies used by Televerde to help it's clients drive more demand and generate revenue. Hosted by Xavier Major and Chad Koskie on Televerde's Demand Generation Team.

    3 Tips For Building The Best Demand Generation Engine

    3 Tips For Building The Best Demand Generation Engine

    Demand generation is a critical function of any B2B business. At Televerde we are always pioneering new ways to improve our demand generation engine that drives the business forward.

    In this quick episode I'll break down 3 tips you will want to apply to your existing demand generation strategy.

    Hope you enjoy! Make sure to leave us a '5 star' review and send us any feedback to marketing@televerde.com.

    • 12 min
    Paying Your Pipeline Debt

    Paying Your Pipeline Debt

    Debt is built up any time an area of the business is neglected.

    When you ignore your pipeline to focus on your team, culture, campaigns, etc, you will build up pipeline debt quickly.

    In this episode, we talk about what building up debt in a business is. How to pay off your pipeline debt and how to avoid going into pipeline debt.

    Hope you enjoy! Make sure to leave us a '5 star' review and send us any feedback to marketing@televerde.com.

    • 16 min
    Linkedin + Intent = Revenue

    Linkedin + Intent = Revenue

    What's intent data? 

    How do you use it?

    Is it worth it?

    We answer all these questions and more on this week's podcast. We will dive into how we utilize intent data from third parties in combination with our Linkedin advertising campaigns to build personalized relevant campaigns.

    Hope you enjoy! Make sure to leave us a '5 star' review and send us any feedback to marketing@televerde.com.

    • 22 min
    5 Ways Not to Do Social Selling

    5 Ways Not to Do Social Selling

    This week we are going to break down the 5 ways to not do social selling. Everyone always has a new hack or tactic that is usually short-lived. At the core, social selling is about building relationships. We wanted to highlight the 5 ways to not build relationships so you can avoid these potential pitfalls.


    Spam Everyone
    Don't Build Relationships
    Be Creepy
    Don't Engage
    Post Boring Content

    I hope you enjoy! We will be back next week with a new episode. Make sure you leave a '5 Star' Review if you enjoyed it and send us your feedback at marketing@televerde.com

    • 19 min

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