10 episodes

OnBrand features a closer look at brands through the lens of the consumer, focusing on their desire for true connection with companies across all stages of the journey. Join host Sarah Grace McCandless for interviews and insights on which brands are getting it right and how other organizations can learn from these examples to strengthen, grow, and rise with authenticity.

OnBrand OnBrand with Sarah Grace McCandless

    • Business
    • 5.0 • 4 Ratings

OnBrand features a closer look at brands through the lens of the consumer, focusing on their desire for true connection with companies across all stages of the journey. Join host Sarah Grace McCandless for interviews and insights on which brands are getting it right and how other organizations can learn from these examples to strengthen, grow, and rise with authenticity.

    • video
    Developing Connections Through Brand Storytelling

    Developing Connections Through Brand Storytelling

    Welcome to OnBrand! In this episode on how brands create real connection through storytelling, join host Sarah Grace McCandless in a conversation with Melissa Grego, the CEO of Hollywood Radio and Television Society (HRTS). Through this insightful conversation, you’ll learn about how brands shape their own stories, what it means to be responsive versus reactive in an ever-changing world, and much more!

    • 37 min
    • video
    How Behavioral Data Can Unlock Hidden Opportunities

    How Behavioral Data Can Unlock Hidden Opportunities

    Welcome to OnBrand! In this episode, join host Sarah Grace McCandless as she sits down with Reggie Wideman, director of strategy and execution for Lytics, for a fascinating conversation about how brands can leverage listening and data to revolutionize customer relationships. They also discuss why you can’t depend on demographic data alone to model customer behavior, the value of considering the changing needs of your customers over time, and many of the new, innovative ways brands like Netflix, Uber, and Peloton are already putting their data to work. Don’t miss it!

    • 32 min
    • video
    Creating True Value Through Purpose-Driven Leadership

    Creating True Value Through Purpose-Driven Leadership

    Welcome to OnBrand! In this episode, host Sarah Grace McCandless speaks with Mory Fontanez, founder and CEO of 822 Group, about her method of guiding leaders toward a higher purpose, and how fostering strong, unified alignment leads to brands creating more meaningful connections with customers.

    • 32 min
    • video
    The Origins of Brand Advocacy With Legendary Comics

    The Origins of Brand Advocacy With Legendary Comics

    In this episode, host Sarah Grace McCandless speaks with Jann Jones, the manager of Brand Development and Publishing Operations at Legendary Comics. With Jann, we’re talking all things brand advocacy, the shift toward digital, and what’s likely ahead for brands looking to expand their reach in 2021.

    • 32 min
    • video
    Crafting Brand Communities & Fostering Meaningful Engagement

    Crafting Brand Communities & Fostering Meaningful Engagement

    Welcome to OnBrand! In this episode, host Sarah Grace McCandless explores what it means to create communities around brands through meaningful customer engagement with Carrie Melissa Jones, a community strategist and co-author of the book Building Brand Communities: How Organizations Succeed by Creating Belonging.

    • 33 min
    • video
    The Power of Listening for World Class CX at JBL

    The Power of Listening for World Class CX at JBL

    In this episode, host Sarah Grace McCandless talks with Brian Wolfe, vice president of Global Customer Service for JBL, about why listening to consumers is critical for delivering their brand promise of world-class audio – and customer – experiences.

    • 35 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

Carriemelissa ,

Visionary insights, stories, and great energy

Sarah Grace does a fantastic job bringing lots of energy to her interviews with brand leaders from organizations like AARP and Hertz. Highly recommend this podcast and can’t wait to see what else comes next!

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