OnBrand OnBrand with Sarah Grace McCandless

Welcome to OnBrand! In this episode on how brands create real connection through storytelling, join host Sarah Grace McCandless in a conversation with Melissa Grego, the CEO of Hollywood Radio and Television Society (HRTS). Through this insightful conversation, you’ll learn about how brands shape their own stories, what it means to be responsive versus reactive in an ever-changing world, and much more!

Welcome to OnBrand! In this episode, join host Sarah Grace McCandless as she sits down with Reggie Wideman, director of strategy and execution for Lytics, for a fascinating conversation about how brands can leverage listening and data to revolutionize customer relationships. They also discuss why you can’t depend on demographic data alone to model customer behavior, the value of considering the changing needs of your customers over time, and many of the new, innovative ways brands like Netflix, Uber, and Peloton are already putting their data to work. Don’t miss it!

Welcome to OnBrand! In this episode, host Sarah Grace McCandless speaks with Mory Fontanez, founder and CEO of 822 Group, about her method of guiding leaders toward a higher purpose, and how fostering strong, unified alignment leads to brands creating more meaningful connections with customers.

In this episode, host Sarah Grace McCandless speaks with Jann Jones, the manager of Brand Development and Publishing Operations at Legendary Comics. With Jann, we’re talking all things brand advocacy, the shift toward digital, and what’s likely ahead for brands looking to expand their reach in 2021.

Welcome to OnBrand! In this episode, host Sarah Grace McCandless explores what it means to create communities around brands through meaningful customer engagement with Carrie Melissa Jones, a community strategist and co-author of the book Building Brand Communities: How Organizations Succeed by Creating Belonging.

In this episode, host Sarah Grace McCandless talks with Brian Wolfe, vice president of Global Customer Service for JBL, about why listening to consumers is critical for delivering their brand promise of world-class audio – and customer – experiences.