4 episodes
One-Liner Workshop Curt Stockwell
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- Business
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5.0 • 1 Rating
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If you don't know how to clearly talk about your company, you are losing sales! A One-Liner is a concise statement that you can use to clearly explain what you offer. It differs from a tagline or mission statement in that the One-Liner clearly outlines the problem you help your customers solve in a simple, relevant, and repeatable way. It's the most compelling way to answer the question, “What do you do?” Creating a One-Liner and repeating it over and over is a great way to spread the word about what you do and get people to ask for your business. In each episode, I'll help a business owner craft a one-liner for their business. As you listen in you will learn how to: * Clarify how you talk about your business.* Unify your staff on a singular message.* Amplify your marketing to grow your business.
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Jarrod Carter - Forensic Scientist
Jarrod Carter is a Forensic Scientist and owner of Origin Forensics.
Jarrod’s biggest struggle when answering the question “What Do You Do” is trying to clarify the assumptions people make about his industry while avoiding the desire to over-explain using jargon and inside language.
The desire to over-explain is something we all struggle with; however, if you begin your answer with a problem that anyone can understand, it opens a story loop in the mind of your audience they will be compelled to let you lead them to clarity.
Today, Jarrod and I will do this and give him more opportunities for business by creating a clear and memorable One-Liner.
#OriginForensics #ForensicExpertise #ForensicSolutions #ForensicScience
#OneLiner #ElevatorPitch #StoryBrand #BusinessMadeSimple #Marketing -
Ryan Ferguson - Professional Commercial Filmmaker
Ryan Ferguson is a Professional Commercial Filmmaker and owner of Cavalier Films. Ryans’s biggest struggle when answering the question “What Do You Do” is filling his answer with industry jargon that does not make sense to the average person. Using industry jargon means that your message is not clear, and when your message is not clear, it is not memorable or repeatable. In about 10 minutes, Ryan and I will solve this problem and give him more opportunities for business by creating a clear and memorable One-Liner.
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Kibbee Walton - Professional Photographer
Kibbee Walton, is a Profssional Photographer and owner of Artisan Portrait. Kibbee’s biggest struggle when answering the question “What Do You Do” is effectively getting across the importance of investing in professional photos for your family. He has a passion for people, and making a real connection is critical to his success. In about 15 minutes, Kibbee and I will create an impactful One-Liner to make the vital connection he’s looking for.
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Tara Wear - Communication Specialist
Tara Wear, is a Corporate Leadership Development and Communication Specialist and owner of Powerful Connections Now. Tara’s biggest struggle when answering the question “What Do You Do” is always explaining what she does differently each time she is asked. This results in a message that is not clear. And because it is different every time it is not memorable and repeatable. In about 10 minutes, Tara and I are going to solve this problem and give her more confidence by creating a clear and memorable One-Liner.