15 min

The ONE Thing You Need to Do for your Business to Survive the Pandemic Personal Brand Journey with Jamie M Swanson

    • Marketing

It was the night before I was about to launch my one K weekend challenge, evergreen funnel. When I had my Covid moment and realized how serious everything was, everything began shutting down. Everybody was going into their homes and staying apart and taking this seriously finally and social distancing.
[00:00:21]And here I was literally one day away from telling people, photographer, specifically, here's what you say and do to book clients when they're getting cancellation after cancellation from events, closing, weddings being postponed and the works, they can't even get out of their houses to do their work. So what was I going to do?
[00:00:40] What was I going to do? That's what I'm going to tell you about in today's episode.
[00:00:45] I really went back and forth for quite a while as to whether or not I should do the one K weekend and it starts with the live video. That then encourages people to opt in to download this guide that I created so that they could do the one K we can challenge and at some point, I'm totally gonna walk you through how I change the structure to go from doing a event, a big challenge in real time online, which is what I've done in the past, very successfully to having a challenge going all the time, but still being able to support people and hopefully help them get results.
[00:01:38]But the beginning of it is a live video that I wanted to record with people there live to have their energy and then use that in the future and keep sending people to it. And I didn't know if it was appropriate to do it. It seemed like the literally the worst time ever, my industry was like shutting down.
[00:01:55] People were freaking out and here I was saying, Hey, go try and book clients. But what I realized is that. If it worked even for a few people, those few people would be helped immensely because they'd have extra money in their bank account coming into this scary time. So we did it. I decided to do it. I put out an email that day.
[00:02:19] That morning and I put a post in my Facebook group and said, Hey, let's do this. Why not try sign up here and I'll give you a reminder or just come watch live and you can sign up for the guide afterwards if you want to. So. I don't own an eight to 10 hours. I had 368 people who signed up to come and do the one K weekend challenge, and I was thrilled.
[00:02:42] Like I was just hoping to get like 50 people there because I knew that just having a few people there would give me that energy. When I'm on live, I really love doing live video. It's, Probably my favorite podcasting is second, but I don't get to interact with you in the same way in a podcast. You just have to sit and listen to me talk while I love to talk.
[00:02:59] It's just not quite the same, but I went into this, I did the live video, and then I waited and because it was time for people to do the stuff, and unlike a launch, I had everything built beforehand. I had been working for. Little over a month and a half to get all the messaging done, all the Facebook posts, done, all that supporting videos, done all the emails, written, everything was done, and now all I had to do was support people and really encourage them to go through the funnel and go through the process and trust that it was going to work.
[00:03:32] Right. I had . Intentionally created us to be as hands off as possible. So it was really an odd feeling because normally with the one K weekend, like the group goes crazy. I'm answering comments left and right, whatever. And so, I started seeing a few people interacting on the post that we had put , there's a post for them to like share when they've posted it, so we can encourage them.
[00:03:54]there's some posts about how to support them. So like if they're not booking clients, here's a couple of things that could be going on here. Some more ideas. I had about four or five different

It was the night before I was about to launch my one K weekend challenge, evergreen funnel. When I had my Covid moment and realized how serious everything was, everything began shutting down. Everybody was going into their homes and staying apart and taking this seriously finally and social distancing.
[00:00:21]And here I was literally one day away from telling people, photographer, specifically, here's what you say and do to book clients when they're getting cancellation after cancellation from events, closing, weddings being postponed and the works, they can't even get out of their houses to do their work. So what was I going to do?
[00:00:40] What was I going to do? That's what I'm going to tell you about in today's episode.
[00:00:45] I really went back and forth for quite a while as to whether or not I should do the one K weekend and it starts with the live video. That then encourages people to opt in to download this guide that I created so that they could do the one K we can challenge and at some point, I'm totally gonna walk you through how I change the structure to go from doing a event, a big challenge in real time online, which is what I've done in the past, very successfully to having a challenge going all the time, but still being able to support people and hopefully help them get results.
[00:01:38]But the beginning of it is a live video that I wanted to record with people there live to have their energy and then use that in the future and keep sending people to it. And I didn't know if it was appropriate to do it. It seemed like the literally the worst time ever, my industry was like shutting down.
[00:01:55] People were freaking out and here I was saying, Hey, go try and book clients. But what I realized is that. If it worked even for a few people, those few people would be helped immensely because they'd have extra money in their bank account coming into this scary time. So we did it. I decided to do it. I put out an email that day.
[00:02:19] That morning and I put a post in my Facebook group and said, Hey, let's do this. Why not try sign up here and I'll give you a reminder or just come watch live and you can sign up for the guide afterwards if you want to. So. I don't own an eight to 10 hours. I had 368 people who signed up to come and do the one K weekend challenge, and I was thrilled.
[00:02:42] Like I was just hoping to get like 50 people there because I knew that just having a few people there would give me that energy. When I'm on live, I really love doing live video. It's, Probably my favorite podcasting is second, but I don't get to interact with you in the same way in a podcast. You just have to sit and listen to me talk while I love to talk.
[00:02:59] It's just not quite the same, but I went into this, I did the live video, and then I waited and because it was time for people to do the stuff, and unlike a launch, I had everything built beforehand. I had been working for. Little over a month and a half to get all the messaging done, all the Facebook posts, done, all that supporting videos, done all the emails, written, everything was done, and now all I had to do was support people and really encourage them to go through the funnel and go through the process and trust that it was going to work.
[00:03:32] Right. I had . Intentionally created us to be as hands off as possible. So it was really an odd feeling because normally with the one K weekend, like the group goes crazy. I'm answering comments left and right, whatever. And so, I started seeing a few people interacting on the post that we had put , there's a post for them to like share when they've posted it, so we can encourage them.
[00:03:54]there's some posts about how to support them. So like if they're not booking clients, here's a couple of things that could be going on here. Some more ideas. I had about four or five different

15 min

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