136 episodes

Are you an online entrepreneur who is looking to sell a course, membership, or other digital product? The Certified BADASS Online Marketing Podcast can help. Learn from a renegade-thinking Harvard lawyer turned online entrepreneur as he shares his best tips, tricks, and frameworks to help you build a heart-centered, serve-first kind of business where you'll have raving fans knocking on your door asking to buy. In his no-nonsense way, Bobby Klinck offers the swift kick in the A$$ that you’ll sometimes need to stop thinking—and start getting things done. Find out more at https://podcast.bobbyklinck.com.

The Certified BADA$$ Online Marketing Podcast Bobby Klinck

    • Entrepreneurship

Are you an online entrepreneur who is looking to sell a course, membership, or other digital product? The Certified BADASS Online Marketing Podcast can help. Learn from a renegade-thinking Harvard lawyer turned online entrepreneur as he shares his best tips, tricks, and frameworks to help you build a heart-centered, serve-first kind of business where you'll have raving fans knocking on your door asking to buy. In his no-nonsense way, Bobby Klinck offers the swift kick in the A$$ that you’ll sometimes need to stop thinking—and start getting things done. Find out more at https://podcast.bobbyklinck.com.

    Ep 136: Be Effective, Not Efficient

    Ep 136: Be Effective, Not Efficient

    Today’s topic is pretty darn important, and I hope the way I’m going to describe it will resonate with you because it took me forever to understand it. It’s about how you need to stop focusing on being so efficient and start focusing on being effective. It’s an important distinction, so join me as I explain what those words mean.
    When I finally got this concept, it helped me to demystify something that my coach had been talking about a lot. He says that if you want to make a bigger impact, do less. That never made sense to me, but it did when I finally understood the concept of being effective instead of efficient.
    Being efficient is just getting stuff done, but being effective is a measure of how much you’re moving the needle forward in your business. Most of us in the online space are doing a lot of stuff that has zero impact on our business. I’ll tell you the tough question that you need to ask yourself about your business and then give a clear social media example of not being effective.
    A lot of entrepreneurs are looking at social media in the wrong way. If you want to be effective on social media, it’s not about blaring your message to the world; it’s about engaging with people.
    Sometimes, we don’t want to do the hard, deep work so we just give ourselves a lot of busy work that’s easy to check off. I encourage you to track your time for a while, and then critically ask yourself if what you’re doing is actually moving your business forward. 
    WHAT YOU’LL LEARN IN TODAY’S EPISODE: The concept I’ve learned for my business about being effective How you need to shift your focus from checking “to-dos” off a list to effective ways of moving your business forward Why doing the right things matter more than doing more things The deep work is going to grow your business, not the busy work
    For bonus resources and freebies for this episode, go to: http://bit.ly/372eciD

    • 14 min
    Ep 135: Five Things To Stop Doing As An Entrepreneur

    Ep 135: Five Things To Stop Doing As An Entrepreneur

    In this show, I’m going to give you permission to stop doing some things. When I talk to some online entrepreneurs, they are often overwhelmed by all the things they feel like they have to be doing. Listen in as I go through the five things that you need to stop doing if you want your business to grow. After, you’ll be able to stop doing the things that don’t matter and start doing the things that do.
    Much of the overwhelm that entrepreneurs are facing is from this constant noise from gurus that talk about some new program or new tactic. These “ninja tactics” are not what you need to be focusing on, but I’ll tell you what you really need to turn your attention to.
    Another place you can reduce your overwhelm is in your need to make things perfect. I give you my own examples when I knew things were not perfect, but I also knew they just needed to get out there. There are quite a few downfalls to having a perfection mindset, and I’ll let you know what they are.
    The final point I mention relates to all the other points: stop comparing yourself to other people. Comparison is the reason why so many people feel so overwhelmed. It’s so pervasive that most people don’t even realize it’s happening.
    If you stop doing the five things I mention in this episode, I truly believe that the overwhelm will pass. I’m giving you permission to focus on the basics and to not worry what other people are doing.
     
    WHAT YOU’LL LEARN IN TODAY’S EPISODE:
    When you keep feeling overwhelmed in your business, you need to return to the basics The five things I had to learn to stop doing in order for my business to grow Why investing your energy into proven strategies will be the thing that works Why the five things I mention to stop doing are what might actually be holding you back in your business  
    For bonus resources and freebies for this episode, go to: http://bit.ly/39bMPnN 

    • 44 min
    Ep 134: Journals Aren't For Everyone

    Ep 134: Journals Aren't For Everyone

    I don’t really know how to describe today’s episode. It’s like a Seinfeld episode, where it’s about one thing but it’s really about something else. The specific thing we’re talking about is why you shouldn’t feel like you need to buy a journal just because everybody else is doing it. Even if you do use a journal, you should still listen today because it goes much deeper than that.
    My wife had to tell me to stop buying journals and planners at one point because I had so many. There was a predictable routine whenever I bought planners, so I share this with you – it’s the reason why I don’t buy them anymore.
    Part of the reason I kept feeling the need to try new planners is because everybody in the online space is talking about how they plan their day. Quite honestly, you can be a successful seven-figure business owner without using a planner at all.
    You need to have plans, but there is no one-size-fits-all solution. There are some people that just aren’t wired to use a daily planner, and I think it’s even more prevalent among visionary entrepreneurs. I’ll fill you in on the way I keep myself on track, no planner required.
    If you’re one of those people who worries that you’re not doing things the same as some of the big-name people, it’s okay! As long as you’re getting the work done, that’s all that matters. You don’t have to do something just because other people do it. I finish off with the story of how I found my ideal morning routine.
    WHAT YOU’LL LEARN IN TODAY’S EPISODE: Why journals or planners might not actual work for you You can still be successful without doing what everyone else is doing Having plans and structure is still crucial for your business, but there are different ways to do it What “keystone habit” I use on a daily basis that helps everything fall into place There is no one-size-fits-all when it comes to anything  
    For bonus resources and freebies for this episode, go to: http://bit.ly/391QhRN 

    • 13 min
    Ep 133: How To Pitch To Be A Guest The RIGHT Way

    Ep 133: How To Pitch To Be A Guest The RIGHT Way

    This episode really hits home because we’re going to talk about how to pitch yourself to podcasts the right way (in other words, the Certified BADA$$ way). Even if you’re not interested in doing podcasts, the same principles will apply any time you’re pitching yourself.
    I got inspired to talk about this because the other day I received a few podcast pitches at the same time, and one of them was so laughably bad that I was amused by it. I’m going to share that email with you and talk about the many reasons why it won’t lead to being a guest on my podcast or any other one. This is just the beginning of the bad pitches I’ve gotten.
    There are a few key concepts that you need to be thinking about when pitching yourself. The first is something that I always preach, and after laying that framework I go into some more aspects that your approach to this should include.
    My team and I have a process we go through when we’re looking for a podcast I can appear on, and it’s longer than you might think. I bring you through all the steps from my point of view and what really matters to me when looking for podcasts to collaborate with.
    I believe that being a guest on other peoples’ platforms is one of the best ways to expand your reach, especially if you’re just starting out. If you come at it from a place of building relationships and quality, you can build a plan for pitching that will be very helpful.
    WHAT YOU’LL LEARN IN TODAY’S EPISODE: Why quality is always better than quantity as a guest appearance How far-reaching your impact can be when you build a real connection with other podcast hosts (and online business owners in general) If hiring a booking agent is right for you, and how important it is to vet who you hire My detailed process before I even think about pitching to be a guest How to figure out and implement a meaningful and successful pitch For bonus resources and freebies for this episode, go to: http://bit.ly/3aZBFnL
     

    • 39 min
    Ep 132: Embrace Problems

    Ep 132: Embrace Problems

    In one of my swift-kick-in-the-ass episodes, I’m addressing something that I see a lot in the online space. There are a lot of online entrepreneurs that get upset or annoyed when they face a problem. Today, I’m asking you to shift your mindset. Instead of being annoyed by problems, you need to embrace them. This can shift everything in your business.
    If there weren’t problems in the way of your business, there’s no way that you could even have a business. Somebody else would have already built your business if there were no challenges along the way. I’ll discuss the number one characteristic that successful business owners have – it’s not about having the best idea or being the most charismatic.
    Your customers are only customers because they’re facing a problem. For me, I need to embrace that my customers have problems, and it wouldn’t make sense if I embraced that but thought that I shouldn’t have any in my own business. We end up attracting people who are like us to our business, so embracing the concept that there are problems and they can be solved is crucial.
    Getting pissed off at problems is going to repel people away from you. People who want to pay money don’t want to be around negative people. To avoid being put in a negative headspace by problems, the easiest thing to do is embrace them.
    Embrace the problems. See them as things that you get to do, and then you’ll have the right mindset. That’s my call to action for you.
     
    WHAT YOU’LL LEARN IN TODAY’S EPISODE: Why you need to embrace the problems in your business How shifting your mindset can enable you to succeed in your business even when you run into problems along the way Discover why the most successful business owners aren’t necessarily the best at what they do, and yet they still have success How to see problems as opportunities in personal growth  
    For additional episode resources and freebies, click here: http://bit.ly/3aToYL7
     

    • 13 min
    Ep 131: My Non-Launch Launch Method

    Ep 131: My Non-Launch Launch Method

    This is one of my favorite topics. It’s something I’ve talked about a lot, and it sets me apart from most of the other entrepreneurs in the space. What I’m talking about is my “non-launch launch” method. It really drove my business forward last year, and I want to share it so you can see if it will work for your business too.
    One of my launches in January 2019 didn’t go as well as I’d hoped, so I brought up my problem at a mastermind and gained some input from my peers. They suggested I just send out a simple email instead of relaunching, and I did that over the following months to great success. I’ll share with you one of the ways some people inadvertently put a giant impediment in front of them and how you can avoid it.
    A non-launch launch is not right for everyone. Just one reason I mention in this episode is that you’ve got to have a warm audience already. If you don’t, who would you be sending your emails to? It’s important to be continually cultivating your audience.
    People act like I’m against launching, and in some ways I am. I’m against focusing all of your attention on the launch and then ignoring stuff the rest of the time, which is what a lot of entrepreneurs are doing.
    My method gives you a chance to get sales in without costs, and that’s the kind of thing I love. After taking in this episode, I encourage you to think about if a non-launch launch strategy will work for you!
     
    WHAT YOU’LL LEARN IN TODAY’S EPISODE: Why moving away from the traditional launch might work better for your business Which business is the non-launch launch right for What obstacles you might be putting in your fans' way How to execute the non-launch launch  
    For bonus resources and freebies for this episode, go to https://bit.ly/2u3Sxca.  
     

    • 37 min

Customer Reviews

Who Are You? Coach ,

BADA$$ Bobby knows

Bobby helps me breakdown complicated online processes (things I really don't like to do) and take action. Entrepreneurs who grow their business from “who they really are"… will love this podcast! And the bonus is hearing someone tell-it-like-it-is in true Bobby style.
Rock on…and thank you!
Rita Long

Crazygurlaroo ,

Loved the YE19/Forecast YE20 episode!

Thank you for sharing and breaking down how you’ve forecasted out the next 12 months. So many great insights. Looking forward to all things Bobby Klinck going forward!

Holliruth ,

Loving this!

I just found out about Bobby and his resources less than a week ago and now am kind of obsessed (in a not-creepy way - lol)! I’m a “follow the rules” kinda chick and I love how Bobby makes online entrepreneurship, + the legal side of it, fun and interesting! He’s easy to listen to, his tips are simple to follow and he gives great examples to help explain. Can’t recommend him or this podcast enough! Definitely worth the listen!

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