300 episodes

How do I start an online business? Grow my email list to thousands of subscribers? Sell more and grow faster? These are just some of the big questions that leading online marketing strategist, Amy Porterfield, digs into on the top-ranked Online Marketing Made Easy Podcast. In addition to mini marketing masterclasses and step-by-step guides, each episode is designed to help you take immediate action on the most important strategies for starting, scaling and automating your online business. Amy’s specialty is getting into the online trenches with you. Thinking about creating an online course? Want to promote with webinars? Need help with your Facebook ads? Discover why hundreds of thousands of online business owners turn to Amy Porterfield to generate more profits and to make sense of the online marketing space, implement the strategies that really get results, and turn that side hustle into a business that lasts.

Online Marketing Made Easy with Amy Porterfield Integrity Network

    • Marketing
    • 4.9, 2.5K Ratings

How do I start an online business? Grow my email list to thousands of subscribers? Sell more and grow faster? These are just some of the big questions that leading online marketing strategist, Amy Porterfield, digs into on the top-ranked Online Marketing Made Easy Podcast. In addition to mini marketing masterclasses and step-by-step guides, each episode is designed to help you take immediate action on the most important strategies for starting, scaling and automating your online business. Amy’s specialty is getting into the online trenches with you. Thinking about creating an online course? Want to promote with webinars? Need help with your Facebook ads? Discover why hundreds of thousands of online business owners turn to Amy Porterfield to generate more profits and to make sense of the online marketing space, implement the strategies that really get results, and turn that side hustle into a business that lasts.

    #324: Email List Growth Strategies That Will Transform Your Business

    #324: Email List Growth Strategies That Will Transform Your Business

    Attracting new ideal audience members to your email list to nurture them and eventually turn them into devoted customers should be a priority as a new or veteran entrepreneur. To help you out, I’m sharing three foolproof list growth strategies.

    • 32 min
    #323: How Healthy Is Your Email List? 4 Metrics To Track

    #323: How Healthy Is Your Email List? 4 Metrics To Track

    Entrepreneur PSA: Tracking your email metrics is an important task that you need to be making time for!
    Okay, I know that may not seem like the most exciting public service announcement you’ve ever heard but hear me out. If you’ve been looking to grow and improve the health of your email list, the answers and guidance you’re looking for could be hiding in the metrics housed on your email service provider.
    Now, I know that you might be unsure as to what your metrics mean and which ones to pay attention to, which is why, in this episode, I break down exactly how to track your email metrics and set goals according to your industry averages.
    I know you’re going to find this episode invaluable. It’s going to give you the confidence and knowledge to keep growing that priceless email list of yours.
    Here’s a sneak peek of this episode...
    [03:30] First things first, let’s chat about your email open rate. This is the percentage of people who open your email. Different Industries have different open rates, so when you’re identifying where your open rate should be, make sure you compare to your industry average. Check out this article to pinpoint what that is. [05:33] If you want to improve your email open rate -- get creative with your subject headlines. Here are a few ways to do that! [07:36] The next metric of importance is your click-through rate -- the percentage of people who opened your email and took action by clicking a link. I share some tips to improve this metric. [12:02] Next, let’s discuss the conversion rate. This is the percentage of people who click through and take action on your offer or request. This is yet again, another important metric. [21:33] In order to get people to go from email subscribers to customers, you have to nurture them with every email you send. Here are some tangible ways to improve your email conversion rate. [23:33] Last, but certainly not least, you’ll want to pay attention to your unsubscribe rate. This is the percentage of people who unsubscribe after receiving an email from you. Listen, you’ll always have unsubscribers, and to be honest, they probably weren’t a good fit for your business. However, once you get hyper clear on who you’re serving and stay in your lane -- you’ll start to see this number drop. Rate, Review, & Subscribe on Apple Podcasts
    ‘I love Amy and Online Marketing Made Easy.’ ! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

    • 29 min
    #322: How To Build Your Email List from the Ground Up

    #322: How To Build Your Email List from the Ground Up

    I tell you the 3-piece recipe you need to start your email list and your first step to create a thriving list. My hope is that, from this episode, you’ll gain the knowledge and confidence you need to get your email list up and running within one week of listening to this episode (or less)!

    • 57 min
    #321: Untapped Strategies To Grow Your Email List & Your Business with Neil Patel

    #321: Untapped Strategies To Grow Your Email List & Your Business with Neil Patel

    Neil Patel, top online marketer, entrepreneur, and best selling author is going to share three of the most email marketing mistakes made by entrepreneurs. And, of course, he doesn’t stop there. He also goes on to share how to avoid these mistakes and, instead, how to improve your email marketing game and successfully grow your list.

    • 30 min
    #320: 5-Steps To Make Your Marketing More Inclusive With Sonia Thompson

    #320: 5-Steps To Make Your Marketing More Inclusive With Sonia Thompson

    In this episode, I chat with expert marketing strategies, marketing consultant, podcast host, CEO of a media group, and all-around amazing human being, Sonia Thompson.
    Sonia shares her 5-step approach for creating a more inclusive business and company culture. Plus, she gives actionable strategies that you can start implementing right away.
    Here’s a peek at her 5-steps:
    Diversify your circle of influence Re-evaluate your ICA Commit to representation Make cultural intelligence a priority Audit your customer experience Click here to listen!
    This episode is brought to you by Boosted, an app for iOS or Android that allows you to make beautiful, professional-looking videos for your brand’s social media in three easy steps! You can use stock videos, your own videos, or even create stunning videos with your photos. With top-notch templates, easy resizing, and user-friendly video editing options, Boosted can take your social to the next level. Head here to get the discounted rate of $15 for 3 months of Boosted Premium, which offers bonus features to make your videos stand out!
    This episode is also brought to you by LinkedIn Marketing. If your goal is to target your customers where they’re engaging every day and when they’re ready to make a buying decision, I want you to consider LinkedIn. When you advertise on LinkedIn, you’re attracting potential customers and fostering relationships that often translate into high-quality leads, website traffic, and higher brand awareness. Go to LinkedIn Marketing to redeem a free $100 LinkedIn ad credit and launch your first campaign
    Rate, Review, & Subscribe on Apple Podcasts “I love Amy and Online Marketing Made Easy.” please consider rating and reviewing my show! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
    Links mentioned in this episode:
    Online Marketing Made Easy Facebook Community Sonia Thompson

    • 57 min
    #319: Facebook Group Engagement: Strategies You Need To Know

    #319: Facebook Group Engagement: Strategies You Need To Know

    I have over 38 thousand members between my free and paid Facebook groups, so I know a thing or two about what works and what doesn’t. In this episode, I spill it all!

    • 28 min

Customer Reviews

4.9 out of 5
2.5K Ratings

2.5K Ratings

AnnM13 ,

It’s the Bible for online marketing

I have been listening to Amy’s podcast for months now and it’s changing my business in the best way possible. Her knowledge is gold - and she breaks things down so easily, making her tactics and strategies able to be executed. From email list building to course creation and a lot in between, if you’re an entrepreneur (or even if you’re not), this Podcast is for you.

Dr.Nicole W ,

Amy is a Marketing genius and she cares!

I absolutely love the marketing made easy podcast. Amy shares so much information and her genuine passion for helping people grow their businesses shines thru in every episode. I learn something new with every episode. Thanks Amy!

JessAmico ,

Where have you been all my career?

This podcast consistently delivers! Marketing encompasses a huge umbrella of topics and skills and Amy covers them all. Her focus and partnership with other marketing professionals really brings the listener experience to the next level. Thank you for creating content that challenges me to keep learning. Amy is a great teacher who speaks with a touch of vulnerability that helps me feel like it’s a safe place to grow!

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