Oonie Chase, Partner at IDEO I'M THAT
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- Entrepreneurship
"Every single problem I work on, if you dig all the way down, there's a human problem somewhere nested in it. And so if you want to be a designer, and you want to practice design as a method of framing and problem solving, you have got to become adept at designing for humans – because at the end of the day, that's what you're doing."
"Every single problem I work on, if you dig all the way down, there's a human problem somewhere nested in it. And so if you want to be a designer, and you want to practice design as a method of framing and problem solving, you have got to become adept at designing for humans – because at the end of the day, that's what you're doing."
37 min