37 min

Oonie Chase, Partner at IDEO I'M THAT

    • Entrepreneurship

"Every single problem I work on, if you dig all the way down, there's a human problem somewhere nested in it. And so if you want to be a designer, and you want to practice design as a method of framing and problem solving, you have got to become adept at designing for humans – because at the end of the day, that's what you're doing."

"Every single problem I work on, if you dig all the way down, there's a human problem somewhere nested in it. And so if you want to be a designer, and you want to practice design as a method of framing and problem solving, you have got to become adept at designing for humans – because at the end of the day, that's what you're doing."

37 min