Open For Business - SHE - EO Style!

Toby Ferrel
Open For Business - SHE - EO Style!

I am toby Ferrel, your certified Entrepreneur and Business coach! From Start up to scaled success, I help women entrepreneurs grow businesses they love! This podcast equips you with actionable tips, tricks, strategies to launch, grow and thrive. From startup essentials to industry insights, join our ambitious community and unlock your business potential! Links: LinkedIn: https://www.linkedin.com/in/tobyferrel/ Join my Facebook Group: https://bit.ly/3SAxmGHWebsite: https://tobyferrel.com/ Plus, grab your FREE cheat sheet! https://cheatsheet.tobyferrel.com/cheat-sheet

Episodes

  1. OCT 3

    Is your Business Prepared for the Dock Worker Strike?

    Welcome to Open for Business SHE-EO Style, where we empower female entrepreneurs with the insights and strategies they need to thrive. I’m Toby Ferrel, your host and business coach, dedicated to helping women succeed in their business journeys. Today, we’re tackling a critical issue: how to navigate inventory shortages and supply chain disruptions caused by the eastern seaboard dock strike. Products coming from Europe, Africa, and Central and South Americas will not reach the retailers and service business needing these goods in order to stay afloat. The industries most affected by this is automotive sales and service, groceries and restaurants who rely on perishable foods, and retailers who sell clothing, accessories, electronics and toys. With it being the beginning of 4th quarter retailers are ramping up for their holiday sales, this is when they finish the year strong in sales. These business in particular need to proactive measures now, before inventory levels go below customer demand. Today, We’ll explore actionable steps, challenges you might face, and the unexpected benefits that can arise from these strategies. Supply chain disruptions can be a major challenge, especially when inventory shortages threaten your business operations. But with the right strategies, you can not only survive but also thrive. That’s why I’ve created a comprehensive guide titled “Navigating Inventory Shortages: Actionable Strategies for Small Businesses.” This guide is packed with actionable steps, addresses common challenges, and highlights unexpected benefits to help you navigate these tough times effectively. What’s Inside the Guide? Actionable Steps for Small Businesses Facing Inventory Shortages • Automotive Repair Businesses: Learn how to assess your current inventory, strengthen local supplier relationships, promote preventive maintenance, and expand your service offerings. • Grocery and Restaurants: Discover how to partner with local farmers, optimize your menu and inventory, promote prepared meals and meal kits, and enhance customer communication. • Retail Businesses: Find out how to diversify your suppliers, promote online sales, implement pre-orders and backorders, and focus on high-margin products. Challenges Faced During Implementation • Understand the common challenges businesses face when implementing new strategies and how to overcome them. From finding reliable local suppliers to managing customer expectations, this guide covers it all. Unexpected Benefits of Implementing These Strategies • Learn about the unexpected benefits that can arise from these strategies, such as increased customer loyalty, stronger community ties, improved customer experience, and expanded networks. Why You Need This Guide This guide is designed to provide you with practical, actionable steps that you can implement today to limit your losses tomorrow. Whether you’re an automotive repair shop, a grocery store, a restaurant, or a retail business, this guide has something for you. Plus, it includes links to valuable resources and directories to help you find local suppliers and partners. How to Get Your Free Download GIVE ME MY FREE DOWNLOAD TOBY Connect with Me: Host: Toby Ferrel • ⁠LinkedIn⁠ • Join my Facebook Group: ⁠SHE-EO Support Circle⁠ • ⁠Website⁠ Work With Me: Schedule a ⁠⁠free consultation⁠⁠ with me to see how coaching can help you, whether it’s 1:1 or in a group setting. Together, we’ll create a plan that’s tailored to your unique needs and goals. Speaking Engagements and Guest Appearances: Contact me at ⁠⁠team@tobyferrel.com⁠⁠

    54 min
  2. SEP 9

    Psychological Triggers: The Hidden Keys to CTA Success

    Episode Description: Welcome to another episode of “Empower Your Business,” the podcast dedicated to helping female entrepreneurs thrive in their business journeys. In this episode, we dive into the crucial topic of Calls-to-Action (CTAs). Whether you’re looking to generate leads, engage on social media, or drive sales, a well-crafted CTA can make all the difference. In This Episode, You’ll Learn: The different types of CTAs and how to use them effectively. Key strategies for creating compelling CTAs that drive action. Real-life examples of successful CTAs, including a case study from Marie’s Boutique. The psychological triggers behind effective CTAs and how to leverage them. Key Takeaways: Highlight the benefits of your offer to make it compelling. Create a sense of urgency with scarcity tactics. Use clear and direct action words. Ensure your CTAs stand out with white space and contrasting colors. Personalize your CTAs for different audience segments. Test and optimize your CTAs regularly. Make your CTAs mobile-friendly. Communicate a clear value proposition. Plan a follow-up strategy for each type of CTA. Call to Action: For a deeper dive into the psychology behind effective CTAs and more real-life examples, tune into this episode and start converting your visitors into loyal customers today! Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review. Share it with your fellow entrepreneurs to help them empower their businesses too! Connect with Me: Host: Toby Ferrel • ⁠LinkedIn⁠ • Join my Facebook Group: ⁠SHE-EO Support Circle⁠ • ⁠Website⁠ Work With Me: Schedule a ⁠⁠free consultation⁠⁠with me to see how coaching can help you, whether it’s 1:1 or in a group setting. Together, we’ll create a plan that’s tailored to your unique needs and goals. Speaking Engagements and Guest Appearances: Contact me at ⁠⁠team@tobyferrel.com⁠⁠

    13 min
  3. AUG 19

    Unlocking Marketing Secrets: Email, Social Media & Website Wins

    Episode Summary: In this episode, Toby Ferrel and marketing expert Mary Anne Cipressy delve into the world of marketing, providing actionable advice for businesses of all sizes. From crafting a solid marketing plan to navigating the complexities of social media, listeners will gain valuable insights to boost their business growth. Key Topics: Building a Strong Foundation: The crucial role of a marketing plan within a comprehensive business plan. Conducting thorough competitor analysis to inform your strategy. Defining your target audience and setting achievable goals. Budgeting for marketing efforts and understanding the value of investing in social media. Email Marketing: The Unsung Hero: The importance of email marketing for building a loyal customer base. How to leverage email marketing to drive traffic to your website and social media channels. The power of owning your audience data through email lists. Social Media Mastery: Understanding the evolving landscape of social media and selecting the right platforms for your business. Tips for organic growth on platforms like Facebook, Instagram, and TikTok. The importance of building a community and engaging with your audience authentically. Avoiding common social media pitfalls and maximizing your efforts. Website and Design: The pros and cons of DIY website building versus hiring a professional. Essential elements of effective website design. The role of website design in supporting your overall marketing strategy. Starting and Growing Your Business: Overcoming challenges and staying motivated as a startup. The importance of planning, budgeting, and reinvesting profits. Leveraging Mary Anne Cipressy's expertise for business growth. Actionable Takeaways: Create a well-structured marketing plan as part of your overall business strategy. Prioritize email marketing as a cornerstone of your customer relationship. Choose social media platforms that align with your target audience and business goals. Focus on building authentic connections with your audience. Invest in professional website design for a strong online presence. Continuously learn and adapt to the ever-changing marketing landscape. Call to Action: Check out Mary Anne Cipressy's website for more information on her services and resources. Sign up for Marianne's free webinars and email training program. Implement the strategies discussed in this episode to elevate your marketing efforts. Guest Bio: With over 15 years of small business ownership under her belt, Mary Anne knows the ins and outs of the entrepreneurial rollercoaster. She’s not just a business owner; she’s your friendly neighborhood marketing strategist.  Navigating the digital marketing maze can be a wild ride, and Mary Anne gets it. She’s been there, conquered that. Now, she’s sharing her treasure trove of experience through her coaching practice, bringing warmth, wisdom, and a sprinkle of magic to help you soar in the digital landscape. Websites: https://teachmesocial.net/ ----- Register for FREE Webinars here on the home page https://www.whatsupswfl.com/ Contact: MCipressy@whatsupswfl.net

    50 min
  4. JUL 29

    Don't Let Your Business Die with this Fatal Mistake

    Hey there, welcome to Open For Business SHE -EO Style! This is the podcast where we fling open the doors to the world of business, doing it the SHE - EO way! That means we're here for the women who hustle, the dreamers who build, and the leaders who are ready to rewrite the rulebook. I'm your host, Toby Ferrel I am the owner and SHE- EO of Toby Ferrel & Associates and I'm here to be your guide, cheerleader, and your business bestie. So, grab your coffee, your laptop, or your favorite pair of power sneakers, because in this corner of the internet, we're getting Open For Business SHE- EO Style! Alexia Martin is the owner of WhitCo Insurance and serves all of Florida with offices in Punta Gorda & Nokomis. She’s been called the hardest working insurance agent since she doesn’t always work 9-5 PM and you may see her answer your email at 5 AM or 9 PM at night or even on weekends. She’s even worked heavy equipment with her dad- Alexia answers my questions on the following topics: Listen now to get the answers! Understanding Business Insurance Explain different types of business insurance policies (general liability, property, business interruption, cyber liability, etc.) Discuss how to determine the right amount of coverage Specific Coverage Deep Dive Differentiate between general liability and professional liability insurance Explain property insurance coverage and what it protects Breakdown business interruption insurance and its benefits Discuss the importance of cyber liability insurance in today's digital age Industry-Specific Needs Highlight the unique insurance requirements for various industries (tech, healthcare, retail) Explain how businesses can tailor coverage to their specific risks Claims, Costs, and Compliance Outline the claims process for business insurance Provide tips for managing insurance costs Discuss factors affecting insurance premiums Emphasize the importance of risk management and assessment Policy Evaluation and Renewal Recommend how often to review insurance policies Provide tips for comparing insurance policies Share real-life examples of insurance saving businesses Discuss emerging trends in business insurance Practical Advice for Business Owners Offer guidance on selecting an insurance provider Explain how insurance can support business growth Provide tips for new business owners shopping for insurance Contact Alexia Martin at alexia.martin@whitcoinsurance.com 941-257-0692 www.whitcoinsurancepg.com

    55 min

About

I am toby Ferrel, your certified Entrepreneur and Business coach! From Start up to scaled success, I help women entrepreneurs grow businesses they love! This podcast equips you with actionable tips, tricks, strategies to launch, grow and thrive. From startup essentials to industry insights, join our ambitious community and unlock your business potential! Links: LinkedIn: https://www.linkedin.com/in/tobyferrel/ Join my Facebook Group: https://bit.ly/3SAxmGHWebsite: https://tobyferrel.com/ Plus, grab your FREE cheat sheet! https://cheatsheet.tobyferrel.com/cheat-sheet

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