56 episodes

Multifamily real estate is a business. Problem is your business is not as profitable as it should be. Units are sitting vacant, expenses are over budget and unhappy residents are leaving your property and blowing you up with bad online reviews. Meanwhile, you can't get your property management partner to help you solve any of it. All of this has you stressed out and worried that your investment is at risk. Sound familiar? The Operate for Profit Real Estate Podcast will help you change all of that. Our host, JC Castillo has successfully owned, operated and property managed thousands of apartment units for over 15 years. Join him as he interviews the industry's top operators and service providers to uncover insider strategies, products and technology that you can use right now to increase your revenue, decrease your expenses and turn unhappy residents into raving fans who love living at your property.

Operate For Profit Real Estate Podcast JC Castillo

    • Business
    • 5.0 • 9 Ratings

Multifamily real estate is a business. Problem is your business is not as profitable as it should be. Units are sitting vacant, expenses are over budget and unhappy residents are leaving your property and blowing you up with bad online reviews. Meanwhile, you can't get your property management partner to help you solve any of it. All of this has you stressed out and worried that your investment is at risk. Sound familiar? The Operate for Profit Real Estate Podcast will help you change all of that. Our host, JC Castillo has successfully owned, operated and property managed thousands of apartment units for over 15 years. Join him as he interviews the industry's top operators and service providers to uncover insider strategies, products and technology that you can use right now to increase your revenue, decrease your expenses and turn unhappy residents into raving fans who love living at your property.

    Every non-renewing resident is costing you thousands of dollars in lost opportunity.

    Every non-renewing resident is costing you thousands of dollars in lost opportunity.

    Every non-renewing resident is costing you thousands of dollars in lost opportunity.

    What if you could predict who was more likely to stay or go before sending a renewal offer? This week we talk with Vidur Gupta, Founder & CEO of Beekin about how you can leverage data analytics and machine learning to convert more lease renewals at higher rental rates at your multifamily property.

    If you own apartments in Dallas Fort-Worth and you're looking for an expert property manager that can maximize your property's investment potential, go to operateforprofit.com to find out how you can hire Velo Residential.

    • 22 min
    Need to generate more prospect traffic at your multifamily property?

    Need to generate more prospect traffic at your multifamily property?

    Need to generate more prospect traffic at your multifamily property?

    This week we talk with Brianna Quezada of Resident360 about why Google Ads is the best way to generate instant paid traffic at your apartment property with no long term contracts. Simply spend what you need when you need to. Brianna also discusses how Google Ads work and what you should do to optimize the results.

    If you own apartments in Dallas Fort-Worth and you're looking for an expert property manager that can maximize your property's investment potential, go to operateforprofit.com to find out how you can hire Velo Residential.

    • 25 min
    How can prop-tech and back office virtualization help you increase profits?

    How can prop-tech and back office virtualization help you increase profits?

    How can prop-tech and back office virtualization help you increase profits?

    This week we talk about operating your multifamily property in a post-pandemic world and why leveraging technology and back office virtualization are the keys to keeping your onsite staff happy and focused on maximizing your profits.

    If you own apartments in Dallas Fort-Worth and you're looking for an expert property manager that can maximize your property's investment potential, go to operateforprofit.com to find out how you can hire Velo Residential.

    • 24 min
    Are you struggling with onsite staff that can't lease your apartment units?

    Are you struggling with onsite staff that can't lease your apartment units?

    Are you struggling with onsite staff that can't lease your apartment units?

    Improving your close rate by just a few percentage points can dramatically improve your bottom line. This week we talk with Matt Easton of Leasing University about some simple steps to turn your onsite staff into leasing superstars trained to close more deals by handling objections, not overcoming them. Listen to this episode for an exclusive offer for fans of our podcast.

    If you own apartments in Dallas Fort-Worth and you're looking for an expert property manager that can maximize your property's investment potential, go to operateforprofit.com to find out how you can hire Velo Residential.

    • 33 min
    How much money is your multifamily property losing from a bad online reputation?

    How much money is your multifamily property losing from a bad online reputation?

    How much money is your multifamily property losing from a bad online reputation?

    This week we talk with Jay Parsons, Deputy Chief Economist at RealPage about a recent study that proves a direct correlation between a property's revenue and something called it's Online Reputation Assessment (ORA) score. Listen to this episode to find out how you can improve your ORA score and your bottom line.

    If you own apartments in Dallas Fort-Worth and you're looking for an expert property manager that can maximize your property's investment potential, go to operateforprofit.com to find out how you can hire Velo Residential.

    • 28 min
    Multifamily market predictions from a $1B owner-operator in Texas.

    Multifamily market predictions from a $1B owner-operator in Texas.

    Multifamily market predictions from a $1B owner-operator in Texas.

    This week we talk with Michael Becker, Principal at SPI Advisory for a real time look at multifamily performance in a post-pandemic economy. Michael talks about what he's seeing in rent growth, lease trade outs and key challenges on the operational side heading into 2022.

    Velo Residential provides expert property management and renovation services for apartment properties in Dallas-Fort Worth.

    Want to learn more about how Velo Residential can help you make more money with less stress? Go to
    veloresidential.com

    • 33 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

JD Nuñez ,

Learn something new in each Episode

Quite a interesting podcast! JC does an amazing job putting this podcast together. Each episode is filled with great insight and valuable information explained in a way that’s understandable and easy to get engaged. Great interviews with guests. Highly recommend!!

balfaro89 ,

Great Info

JC provides great insight on how to better manage your Multifamily properties. Have picked up a lot of nuggets from listening! Keep up the great work!

Kyle Kovats ,

Tremendous content

JC and Paul are bringing a unique perspective about operating multi-family properties, a subject there is so little education on despite being arguably the most important function of being a profitable multi-family owner. This is very quickly becoming my number one listen and I cannot wait to listen to more shows and gain even more perspective from true professionals

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