100 episodes

Operation Agency Freedom is the #1 Podcast for Digital Agency Owners in North America. We are bringing you top secret advice from the world's most badass digital agency owners and influencers. These amazing men and women are sharing their stories of how they have build 6, 7, and 8-figure digital agencies and how you can, too! If you are a digital agency owner in North America and want to grow your digital agency then you will want to listen to this show!

Operation Agency Freedom - The #1 Podcast for Digital Agency Owners in North America Chris Martinez CEO of DUDEAgency.io

    • Business
    • 5.0 • 13 Ratings

Operation Agency Freedom is the #1 Podcast for Digital Agency Owners in North America. We are bringing you top secret advice from the world's most badass digital agency owners and influencers. These amazing men and women are sharing their stories of how they have build 6, 7, and 8-figure digital agencies and how you can, too! If you are a digital agency owner in North America and want to grow your digital agency then you will want to listen to this show!

    When To Talk About Politics in Your Agency

    When To Talk About Politics in Your Agency

    Discussing politics and divisive topics in the workplace are tricky since it can damage interpersonal relationships, create anger, divide people, and hurt the overall culture of your company. 
    Externally, if you take a stand against something as a company you can risk losing customers who don’t agree with your viewpoints.  
    I’m usually one to keep politics/religion/personal viewpoints out of business altogether, but every once in a while you have to take a stand for your team and for the cultural fabric of your company.  
    In today's episode, I’m going to talk about when you need to take that stand and be willing to risk losing customers or team members because some things are just more important than business.  
    So if you've ever wondered how you should handle different political convictions in your agency, or if you should discuss them at all, then this episode is for you!
     
    Discussion Points:
    00:00 Intro
    02:34 Why Chris Doesn't Post about Politics on Social Media
    03:31 Talk about Politics When Social Issues are Involved
    05:25 Talk about Politics When it Conflicts with Your Core Values or the Company's Core Values
    09:26 Final Thoughts
    10:26 Outro

    Resources: 
    Connect with DUDE on the following social channels  Facebook https://www.facebook.com/dudeagency Instagram https://www.instagram.com/dudeagency.io/ Visit our YouTube channel https://www.youtube.com/channel/UCJxNhChWk1xlo3ZhkWtYnlw Check out our website and see how we can help you run a profitable agency https://dudeagency.io/ Check out https://www.criteriacorp.com/ for their psychometric exams.  Get a hold of more podcast episodes through our website. You can also tune in and subscribe to Operation Agency Freedom on Apple Podcasts and Spotify. Thank you for tuning in!

    • 11 min
    Are You Paying Too Little or Too Much

    Are You Paying Too Little or Too Much

    Figuring out how much to pay your team members can be challenging. But it's crucial to keep them happy and engaged with their work.
    That's why I'm going to help you figure out whether you're paying your team members too much or too little in today's episode, so you can finally get it right.
    What I'm going to share with you will help you avoid driving away your employees by underpaying them and going bankrupt by overpaying them. 
    So if you want to learn the best tips I have for figuring out what to pay your team members to make sure everyone is happy and productive - all without breaking the bank, then this episode is for you!
     
    Discussion Points:
    00:00 Intro
    05:01 Tip #1: Pay as Much as You Can
    07:42 Tip #2: Make Sure to Have the Right People in Hiring Process
    08:59 Tip #3: Be Clear About the Job Title
    10:12 Tip #4: Tier The Pay
    11:53 Tip #5: Add Performance Bonuses and Perks
    12:54: Tip #6: Give Equity
    13:43 Final Thoughts
    15:51 Outro
     

    Resources: 
    Connect with DUDE on the following social channels  Facebook https://www.facebook.com/dudeagency Instagram https://www.instagram.com/dudeagency.io/ Visit our YouTube channel https://www.youtube.com/channel/UCJxNhChWk1xlo3ZhkWtYnlw Check out our website and see how we can help you run a profitable agency https://dudeagency.io/ Check out https://www.criteriacorp.com/ for their psychometric exams. 
    Get a hold of more podcast episodes through our website. You can also tune in and subscribe to Operation Agency Freedom on Apple Podcasts and Spotify. Thank you for tuning in!

    • 16 min
    Why You Need Job Descriptions

    Why You Need Job Descriptions

    Have you been wondering why you can’t get the most out of your team members?  
    Or are your employees asking when they’ll be ready for that big promotion? 
    Well the answer might be something a lot more straight forward than you originally thought…you need JOB DESCRIPTIONS! 
    As someone who has seen first-hand how job descriptions can massively impact an agency's business growth, let me tell you one thing.
    Job descriptions aren't just a bureaucratic hoop to jump through – they’re one of the essential tools you have to get the most out of your team.
    And in today's episode, I'm going to talk more about why job descriptions are absolutely important in measuring whether a team member is successful in their role or not.
    So if you're an agency owner who wants to hold your team members accountable and create a clear path for them to grow with your agency, then you need to listen to this episode!


    Discussion Points:
    00:00 Intro
    03:24 Facts Over Feelings
    06:39 Reward Your A-Players
    07:28 How to Know Who's Your A-Players
    09:20 Evaluate Your Team Members
    11:01 Final Thoughts
    11:50 Outro


    Resources: 
    Connect with DUDE on the following social channels  Facebook https://www.facebook.com/dudeagency Instagram https://www.instagram.com/dudeagency.io/ Visit our YouTube channel https://www.youtube.com/channel/UCJxNhChWk1xlo3ZhkWtYnlw Check out our website and see how we can help you run a profitable agency https://dudeagency.io/ Check out https://www.criteriacorp.com/ for their psychometric exams.  Get a hold of more podcast episodes through our website. You can also tune in and subscribe to Operation Agency Freedom on Apple Podcasts and Spotify. Thank you for tuning in!

    • 12 min
    Why You Need To Treat Your Hiring Funnel Like A Marketing Funnel

    Why You Need To Treat Your Hiring Funnel Like A Marketing Funnel

    If a marketing funnel can help you drive your audience into paying customers, did you know that there's also a hiring funnel that can help you drive a potential candidate into one of the best team members for your agency?
    In today's episode, I'm going to share the hiring funnel we've created from scratch over the past five years to help you find the perfect candidate you're looking for.
    This is a tried and tested process that has helped dozens of agency owners like you bring on amazing people that help them take their businesses to new heights.
    So if you're struggling with hiring right now or your approach to hiring seems like blindly throwing darts at a dartboard, then this is an episode you should listen to!
     
    Discussion Points:
    00:00 Intro
    03:17 Hiring Funnel
    04:28 Marketing Funnel Layer #1: Job Post
    05:26 Marketing Funnel Layer #2: Email Questionnaire
    06:05 Marketing Funnel Layer #3: Time to Respond
    06:40 Marketing Funnel Layer #4: Schedule a Quick Phone Interview
    07:53 Marketing Funnel Layer #5: Technical Exam
    08:56 Marketing Funnel Layer #6: Psychometric Exam
    11:26 Marketing Funnel Layer #7: Group Interview
    12:32 Final Thoughts
    14:29 Outro
     
    Resources: 
    Connect with DUDE on the following social channels  Facebook https://www.facebook.com/dudeagency Instagram https://www.instagram.com/dudeagency.io/ Visit our YouTube channel https://www.youtube.com/channel/UCJxNhChWk1xlo3ZhkWtYnlw Check out our website and see how we can help you run a profitable agency https://dudeagency.io/ Check out https://www.criteriacorp.com/ for their psychometric exams. 

    Get a hold of more podcast episodes through our website. You can also tune in and subscribe to Operation Agency Freedom on Apple Podcasts and Spotify. Thank you for tuning in!

    • 15 min
    Two Massive Mistakes Agencies are Making in Their Hiring Process

    Two Massive Mistakes Agencies are Making in Their Hiring Process

    Making mistakes in your hiring process can be costly – not only in terms of time and resources but also in the quality of the team you end up with.
    So for today's episode, I'm going to talk about the two massive mistakes agencies are making in their hiring process and how you can avoid them.
    By avoiding these two mistakes, you'll be able to find the best talent for your agency and make sure they're a good fit for your team. 
    If you're interested in learning what these pitfalls are so you can bring amazing A-players to your team and scale your agency fast; then this episode is for you!
     
    Discussion Points:
    00:00 Intro
    01:45 Best Practice #1: Make The Offer Fast
    04:20 Best Practice #2: Scrutinize Your Applicants
    05:51 Recap
    06:34 Outro
     
    Resources: 
    Connect with DUDE on the following social channels  Facebook https://www.facebook.com/dudeagency Instagram https://www.instagram.com/dudeagency.io/ Visit our YouTube channel https://www.youtube.com/channel/UCJxNhChWk1xlo3ZhkWtYnlw Check out our website and see how we can help you run a profitable agency https://dudeagency.io/  
    Get a hold of more podcast episodes through our website. You can also tune in and subscribe to Operation Agency Freedom on Apple Podcasts and Spotify. Thank you for tuning in!

    • 7 min
    How to Know If You Have The Right Person

    How to Know If You Have The Right Person

    Wondering if you have the right people in your agency? You're not alone. It's a question that crosses the minds of business owners all the time. 
    That’s why in today's episode, I'm going to share with you how you can determine whether or not you have the right people in your company.
    After all, your agency is only as good as the team you put together. So how can you be sure you've got the best people for the job?
    If you're interested in learning the framework that will help you factually look at every team member and make sure that they are the person that you need to get to where you want to go next, then this episode is for you!



    Discussion Points:
     
    00:00 Intro
    04:11 Tip #1: Evaluate Your People Based on Facts
    05:50 Tip #2: Make Sure Your Employees Fit Job Descriptions
    11:41 Tip #3: Willingness to Sacrifice for the Sake of the Team
    13:21 Tip #4: Makes Things Easier for the Whole Team
    14:24 Tip #5: Hiring A New Team Member Must be Within The Budget
    17:19 Tips Recap
    18:53 Outro
     
    Resources: 
    Connect with DUDE on the following social channels  Facebook https://www.facebook.com/dudeagency Instagram https://www.instagram.com/dudeagency.io/ Visit our YouTube channel https://www.youtube.com/channel/UCJxNhChWk1xlo3ZhkWtYnlw Check out our website and see how we can help you run a profitable agency https://dudeagency.io/  
    Get a hold of more podcast episodes through our website. You can also tune in and subscribe to Operation Agency Freedom on Apple Podcasts and Spotify. Thank you for tuning in! 

    • 20 min

Customer Reviews

5.0 out of 5
13 Ratings

13 Ratings

DJ Doug Sandler ,

Boosting brands and boss stars is DUDE!

Great show Chris….love the podcast, New listener, new fan and excited to dig in an hear more content like your Jackie Hermes interview. Congrats on hitting a home run! ~Doug Sandler - Turnkey Productions

PicklePedicone ,

The most comfortable and authentic podcast for marketers and agencies

Chris Martinez created the most authentic podcast by being the straight up awesome person he is in real life. I’m amazed at what he’s been able to accomplish with his agency AND this podcast. He gets the most legit guests and squeezes a ridiculous amount of value into each 30 minute episode. They are quick but loaded with goodness!

Methodlomp ,

Chris is the Best Human Being I've Ever Met

I want to have his children.

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