Opinionated SEO Opinions The Gray Dot Company

Information gain… whether or not you’ve heard the term, it’s a need-to-know for every SEO. Gray Dot Co co-hosts Tory Gray, Sam Torres, and Begum Kaya are joined by Clearscope co-founder Bernard Huang, who has a few opinions on the topic.

We’ll cover what information gain is, why and how Google is using it, and what it means for different types of content. You’ll learn why this concept is only going to become more important in SEO and how you can use it to come out a winner in a time of search engine flux.

03:29 - What is information gain and why does it matter to Google?
11:20 - What are the tools or frameworks that you use to measure or set benchmarks for information gain on a content level?
25:06 - What’s one actionable recommendation for how sites can take advantage of Information gain?
28:40 - Why is ranch style SEO a good content framework in an information gain world?
35:00 - Addressing the “longer content is quality content” myth

After the episode, go to thegray.company/opinionated-seo-opinions to check out more from the series or send us any questions.

And don't forget to follow us for all things SEO!
Gray Dot Co (https://www.linkedin.com/company/graydotco/)
Tory Gray (https://twitter.com/torylynne)
Sam Torres (https://twitter.com/samtorresatl)
Begum Kaya (https://twitter.com/begumkayaSEO)

#SEO #SEOcontent #Content #InformationGain #SEOAMA #OSEOO #RanchStyleSEO #GoogleSearch #Google

Join us for another episode of Opinionated SEO Opinions, where today's focus shifts to all the many shifting tides we’re dealing with as SEOs right now.

Host Sam Torres discusses structured data and its continued value for SEO with Anne Berlin and Emilia Gjorgjevska. This conversation was originally sparked by a thread in the Women in Tech SEO Slack community by Brenda Malone.

Stay connected with us and the world of SEO by following us on LinkedIn (https://www.linkedin.com/company/graydotco/) and Twitter (https://twitter.com/GrayDotCo).

Don't forget to follow us for all things SEO:
Tory Gray (https://twitter.com/torylynne)
Sam Torres (https://twitter.com/samtorresatl)

#SEO #SEOAMA #OSEOO

Welcome back to Opinionated SEO Opinions, where today's focus shifts to all the many shifting tides we’re dealing with as SEOs right now.

Host Sam Torres along with moderator Begum Kaya (Tory couldn’t make it 😔) join Segun Adeniyi (https://www.linkedin.com/in/segunadeniyi), Senior SEO Strategist at Critical Mass, to discuss all things AI, strategy, ethics, and where SEO is going in the future!

We welcome your questions and insights - reach out to us at: https://thegray.company/ask-seo-questions.

Stay connected with us and the world of SEO by following us on LinkedIn (https://www.linkedin.com/company/graydotco/) and Twitter (https://twitter.com/GrayDotCo).

Don't forget to follow us for all things SEO:
Tory Gray (https://twitter.com/torylynne)
Sam Torres (https://twitter.com/samtorresatl)
Begum Kaya (https://twitter.com/begumkayaSEO)

#SEO #SEOAMA #OSEOO

Welcome back to Opinionated SEO Opinions, where today's focus shifts to the perplexing world of SEO traffic drops. Hosts Tory Gray and Sam Torres, along with moderator Begum Kaya, are sans guests as they share expert insights and experiences from the trenches of SEO traffic investigations—a subject both near and dear to our hearts and a frequent challenge we navigate alongside our clients at The Gray Dot Company.

From the initial steps of verifying a traffic drop to the nuanced analysis of potential culprits, we cover the gamut of strategies and considerations necessary for a comprehensive SEO investigation.

Here’s a sneak peek into our discussion:

01:07 - When a website experiences a sudden drop in traffic, what are the first areas you check for potential issues, and why?
07:04 - What are some often overlooked technical factors that could cause traffic drops?
16:38 - What about off-site factors?
24:01 - What are some of the main or underutilized SEO tools or software that can provide unique insights into traffic losses?
30:10 - Based on your experience, what's the best piece of advice you'd offer to someone facing unexplained traffic drops?

This episode is a must for SEO professionals, digital marketers, and anyone interested in the dynamics of search engine visibility and performance. Join us as we explore the intricacies of SEO traffic investigations, offering practical advice and innovative perspectives to navigate this challenging aspect of digital marketing.

We welcome your questions and insights on SEO traffic drops or any SEO-related topics. Reach out to us at: https://thegray.company/ask-seo-questions.

Stay connected with us and the world of SEO by following us on LinkedIn (https://www.linkedin.com/company/graydotco/) and Twitter (https://twitter.com/GrayDotCo).

Don't forget to follow us for all things SEO:
Tory Gray (https://twitter.com/torylynne)
Sam Torres (https://twitter.com/samtorresatl)
Begum Kaya (https://twitter.com/begumkayaSEO)

#SEO #SEOAMA #OSEOO #TechSEO #SEOTrafficInvestigation #TrafficDrop

Let’s discuss the world of SEO roadmaps and how they intersect with product management. Our guests, Gus Pelogia, an SEO Product Manager with Indeed, and Heather Kaeowichien, the Director of Product Management for The Gray Dot Company, talk about what makes the roadmap such a crucial tool for executing strategic SEO projects. We break down common challenges, emphasizing validation, collaboration, and continuous testing in a dynamic digital environment.

This episode is a must-watch for SEO professionals and product managers navigating the complexities of bringing an SEO strategy to market.

Here’s a quick peek at some of the topics we cover:

04:33 - How do you approach building a strategy as an SEO Product Manager? 08:25 - How do you get high-quality input from stakeholders that are new to the process?14:50 - How do you facilitate collaboration between the Marketing, Product & Engineering teams?
21:55 - What kind of systems do you use to prioritize what's on your roadmap? How do you decide what's most impactful?
28:06 - How do you handle a project that requires development to set up the test?
30:57 - How do you measure the success of your roadmap?
37:03 - What are your biggest product management fails?

Feel free to send us your questions on this (or future!) episodes at: https://thegray.company/ask-seo-questions.

Follow us on LinkedIn (https://www.linkedin.com/company/graydotco/) and Twitter (https://twitter.com/GrayDotCo) for access to all of our SEO hot takes.

Don't forget to follow our panelists for more SEO and product management wisdom:
Gus Pelogia (https://twitter.com/pelogia)
Heather Andrews Kaeowichien (https://www.linkedin.com/in/marketingheather/)
Tory Gray (https://twitter.com/torylynne)
Sam Torres (https://twitter.com/samtorresatl)

#SEO #SEOAMA #OSEOO #TechSEO #ProductManagement #SEORoadmaps #GoogleSearch

Meaningful technical SEO optimizations can have many moving parts, but migrations are among the most robust projects that roll out under an SEO’s watch. Beyond the significant impact it can have on the site, a migration also requires lots of collaboration between devs, SEOs, and key stakeholders.

So how should SEOs approach migrations, in terms of communicating key SEO considerations, ensuring they’re accounted for in the rollout, and addressing any potential fallout in terms of KPIs? We were lucky enough to sit down with Nikki Halliwell (https://www.nikkihalliwell.com/), Founder of Tech SEO Audits, to chat through the ins and outs of managing migrations as an SEO.

Here are some of the key questions we address:

02:25 - What are some of the most common issues that pop up with different types of migrations?
07:40 - What have you found most successful in collaborating within and across teams to execute migrations?
12:06 - How do you accommodate changes and shifts in the migration timeline?
21:08 - What are the questions and considerations you pose to clients who are considering a migration?
30:42 - We focus a lot on issues when it comes to migrations, but what are some of the potential positives for SEO?
38:34 - How do you go about investigating and resolving organic traffic or conversion loss resulting from a migration?

We’re here to answer any questions you might have after watching. Shoot them our way at https://thegray.company/ask-seo-questions.

We also share plenty of SEO tidbits on LinkedIn (https://www.linkedin.com/company/graydotco/) and Twitter (https://twitter.com/GrayDotCo). Give us a follow to get them hot off the press and in your feed!

Looking for more perspective from our panelists? Be sure to follow:
Nikki Halliwell (https://twitter.com/NikkiRHalliwell)
Tory Gray (https://twitter.com/torylynne)
Begum Kaya (https://twitter.com/begumkayaSEO)

#SEO #SEOAMA #OSEOO #TechSEO #SEOOptimization #SiteMigration #GoogleSearch