Opinionated SEO Opinions The Gray Dot Company

This episode of Opinionated SEO Opinions focuses on people management and SEO with two brilliant guests, Glenn McMurry (https://www.linkedin.com/in/glen-mcmurry-2b69011b/ ), Director of Organic Acquisition at Bumble, and Areej AbuAli (https://www.linkedin.com/in/areejabuali/), Founder of Crawlina (https://www.crawlina.com/) and Women in Tech SEO (https://www.womenintechseo.com/).

Our guests shared their insights on being a part of various team structures and navigating the challenges that come as an SEO moves up the career ladder. Here are the questions covered in this episode:

03:02 Q1: What team structures have you been a part of? What did the team dynamics look like, and what worked/didn’t, in your experience?
20:53 Q2: What are the biggest challenges when moving from independent contributor to management? How do you move from SME to Manager with minimal pain?
32:27 Q3: How do you manage teams where you don’t have personal experience as an SME in that field?
37:52 Q4: What recommendations do you have for getting managerial buy-in to grow the SEO team?
41:38 Q5: Do management best practices differ for remote SEO teams? How?

If you have more #SEOquestions, send them our way at https://thegray.company/ask-seo-questions

And don’t forget to follow TGDC on LinkedIn (https://www.linkedin.com/company/graydotco/ ) and Twitter (https://twitter.com/GrayDotCo), and don’t miss out on our insights.

You can also find us with the following Twitter handles, and reach out to further discuss what we covered!
Tory Gray (https://twitter.com/torylynne )
Sam Torres (https://twitter.com/samtorresatl )
Begum Kaya (https://twitter.com/begumkayaseo )

#SEO #SEOCareer #SEOAMA #PeopleManagement #SEOPeopleManagement #SEOTeams #SEOManager

In this episode of Opinionated SEO Opinions with Renee Girard (https://www.linkedin.com/in/reneegirard/), Associate Director, SEO at Crate & Barrel and CB2 Brands (https://www.crateandbarrel.com/), we discussed growing and changing eCommerce SEO requirements, how close contact with the product team can be leveraged and SEO process to get ready for the Black Friday campaigns.

Here is what we covered in this episode full of insights for eCommerce, evolving search landscapes, and enterprise SEO:

1:57 What’s your favorite part of your job as an eCommerce SEO?
4:15 On the other side, what’s the hardest part of your role as an eCommerce SEO?
9:25 What, if anything, is different or more challenging about eCommerce this year (or recently) vs. historically?
16:28 How is Google evolving search intent (intentionally or unintentionally)?
24:04 How are you taking action to combat changes to the eCommerce landscape?

If you have more #SEOquestions, send them our way at https://thegray.company/ask-seo-questions

Follow TGDC on LinkedIn (https://www.linkedin.com/company/graydotco/ ) and Twitter (https://twitter.com/GrayDotCo), get the newest industry news we are curious about and the recent things we’re working on.

You can also find us with the following Twitter handles, and reach out to further discuss what we covered!
Tory Gray (https://twitter.com/torylynne )
Sam Torres (https://twitter.com/samtorresatl )
Begum Kaya (https://twitter.com/begumkayaseo )

#SEO #SEOAMA #OSEOO #eCommerceSEO #ProductSEO #In-HouseSEO #EnterpriseSEO #BlackFriday #bfcm

Another episode of Opinionated SEO Opinions is here, where the Gray Dot Company team discusses the day-to-day life of an enterprise in-house SEO with all its transparency with Paige Ford (https://twitter.com/pgfrd) of Netflix (https://twitter.com/netflix).

This episode covers multiple angles of SEO & content strategy from communication with stakeholders to prioritization, the involvement and co-operation of other teams in SEO processes to top tips for in-house enterprise SEOs and using SEO as a research tool to help other teams in the organizations. We also mentioned The Pace Layers of SEO (https://newsletter.seomba.com/p/pace-layers-of-seo) by Tom Critchlow (https://twitter.com/tomcritchlow) on defining SEO success and how providing SEO value for in-house SEO teams as SEO agencies may vary from one project to another.

With tons of insight, it’s going to be a fun ride, so buckle up everyone!

1:24 What does the day-to-day life of an enterprise in-house SEO’s life look like?
3:48 What team are you embedded on? How does being on different teams influence the success of the SEO team?
6:37 What’s the most interesting “SEO Fire” you’ve helped put out?
11:45 How do you prioritize your work? How do you get a budget and buy-in?
15:10 Do you have any tips for context switching when talking to different teams?
17:38 How do you tailor your communication around SEO concepts when talking to different stakeholders (e.g. engineering, product, and marketing?)
21:21 What kinds of projects are you exploring with your data science team that can overlap with SEO?
21:41 Does your role involve internal search optimization and strategy?
23:22 What team should SEO be embedded on to maximize success?
26:58 How can enterprise SEO teams work successfully with SEO agencies?
34:20 What tips do you have for In-house Enterprise SEOs?
35:47 How do you gain allies across the organization? Does bribing engineering teams actually work?

If you have more #SEOquestions, send them our way at https://thegray.company/ask-seo-questions

Follow TGDC on LinkedIn (https://www.linkedin.com/company/graydotco/ ) and Twitter (https://twitter.com/GrayDotCo) , get the newest industry news we are curious about and the recent things we’re working on.

You can also find us with the following twitter handles, and reach out to further discuss what we covered!
Tory Gray (https://twitter.com/torylynne )
Sam Torres (https://twitter.com/samtorresatl )
Begum Kaya (https://twitter.com/begumkayaseo )

#SEO #SEOAMA #OSEOO #EnterpriseSEO #ProductSEO #In-HouseSEO #ContentSEO #DigitalMarketing #InternalSearch #DataSEO #SearchData #SearchMarketing #SEOSuccess

In this episode of Opinionated SEO Opinions, we are joined by Lazarina Stoy (https://twitter.com/lazarinastoy, https://lazarinastoy.com), the queen of Machine Learning for SEO.

Lazarina helps us shed light on how machine learning models can be used for SEO tasks, how to choose the best model for a particular use case, how AI and ML are different, and more. Give this exciting episode a listen and submit your SEO questions at https://thegray.company/ask-seo-questions to get them featured on our next episode with a shout-out.

02:34 What's the difference between machine learning (ML) and artificial intelligence (AI)?
11:45 How do you choose the right machine learning models for specific SEO tasks?
18:26 How can we use machine learning to find schema types for a website & implement them? From Lidia Infante, Senior SEO Manager at Sanity.io (https://twitter.com/LidiaInfanteM)
25:47 How can we easily use machine learning for redirect mapping in SEO? From Anett Pohl, Senior SEO Manager at Aroundhome (https://twitter.com/stress_particle)
27:40 How can we use machine learning to identify, generate and answer FAQs? From Anett Pohl, Senior SEO Manager at Aroundhome (https://twitter.com/stress_particle)
34:42 How much time do you spend building and testing machine learning models vs. evaluating the output?

Here are some useful links related to this episode:
Haystack- open source NLP framework: https://github.com/deepset-ai/haystack
Schema App: https://www.schemaapp.com/
How WordLift uses GPT-3 in terms of generating descriptions for products: https://wordlift.io/it/academy-entries/transformers-seo/
Jarvis: https://jarvisml.com/
GPT-J: https://huggingface.co/docs/transformers/model_doc/gptj
The big discussion on how fast legislation is moving in relation to the developments in machine learning: https://arxiv.org/pdf/2011.09926.pdf

This episode contains special shoutouts to Lee Foot (https://twitter.com/leefootseo), Danny Richman (https://twitter.com/DannyRichman), Greg Bernhardt (https://twitter.com/GregBernhardt), Francis Angelo Reyes (https://www.linkedin.com/in/fa-reyes/), and Andrea Volpini (https://twitter.com/cyberandy) for their contributions to the industry on machine learning and AI.

Don’t forget to follow TGDC on LinkedIn (https://www.linkedin.com/company/graydotco/) and Twitter, and reach out to further discuss what we covered!

Tory Gray (https://twitter.com/torylynne)
Sam Torres (https://twitter.com/samtorresatl)
Begum Kaya (https://twitter.com/begumkayaseo)
Gray Dot Co (https://twitter.com/graydotco)

#SEO #DigitalMarketing #SEOAMA #MachineLearning #ML #AI #AIContent

Welcome to another episode of Opinionated SEO Opinions, where the international team at The Gray Dot Company addresses International SEO challenges with Nadia Mojahed.

Nadia is digital SEO consultant based in Geneva, Switzerland who has a diverse background in the industry. Having experienced different fields from WordPress web development to brand marketing to international SEO and more, she joined us to shed light on how she approaches international SEO challenges. Make sure to check out Nadia on Twitter (https://twitter.com/seotransformer)

- 3:03 What are practical ways to approach budget & prioritization for translation projects with multiple languages?
- 7:02 How to prioritize content optimization across languages with a limited budget?
- 10:28 How do you approach a client that wants to scale content to a tremendous amount of languages without the proper trans-creation, curation and budget? Or how do you convince them otherwise?
- 15:55 How to approach localized keyword research for small countries with limited search volume, especially in niche fields?
- 21:13 How to successfully exit an international market?

Since we have amazing stuff cooking up in the kitchen, make sure to submit your #SEOquestions to https://thegray.company/ask-seo-questions

Also don’t forget to follow TGDC on LinkedIn (https://www.linkedin.com/company/graydotco/ ) and Twitter (https://twitter.com/GrayDotCo) , and don’t miss out on our insights.

You can also find us with the following twitter handles, and reach out to further discuss what we covered!
Tory Gray (https://twitter.com/torylynne )
Sam Torres (https://twitter.com/samtorresatl )
Begum Kaya (https://twitter.com/begumkayaseo )

#SEO #DigitalMarketing #SEOAMA #InternationalSEO #Translation #Transcreation #Localization #KeywordResearch #InternationalMarkets #BudgetSEO #Prioritization
#ExitStrategy