23 episodes

Opinionated SEO Opinions (O/SEO/O) is a new Q&A series by The Gray Dot Company. O/SEO/O is a web series geared towards the discussion and demystification of all things SEO and digital marketing. We'll answer SEO questions with nitty-gritty details and high-level insights, and weigh in on very Opinionated SEO matters.

Opinionated SEO Opinions The Gray Dot Company

    • Business
    • 5.0 • 1 Rating

Opinionated SEO Opinions (O/SEO/O) is a new Q&A series by The Gray Dot Company. O/SEO/O is a web series geared towards the discussion and demystification of all things SEO and digital marketing. We'll answer SEO questions with nitty-gritty details and high-level insights, and weigh in on very Opinionated SEO matters.

    Opinions About SEO Roadmaps & Product Management

    Opinions About SEO Roadmaps & Product Management

    Let’s discuss the world of SEO roadmaps and how they intersect with product management. Our guests, Gus Pelogia, an SEO Product Manager with Indeed, and Heather Kaeowichien, the Director of Product Management for The Gray Dot Company, talk about what makes the roadmap such a crucial tool for executing strategic SEO projects. We break down common challenges, emphasizing validation, collaboration, and continuous testing in a dynamic digital environment.

    This episode is a must-watch for SEO professionals and product managers navigating the complexities of bringing an SEO strategy to market.

    Here’s a quick peek at some of the topics we cover:

    04:33 - How do you approach building a strategy as an SEO Product Manager? 08:25 - How do you get high-quality input from stakeholders that are new to the process?14:50 - How do you facilitate collaboration between the Marketing, Product & Engineering teams?
    21:55 - What kind of systems do you use to prioritize what's on your roadmap? How do you decide what's most impactful?
    28:06 - How do you handle a project that requires development to set up the test?
    30:57 - How do you measure the success of your roadmap?
    37:03 - What are your biggest product management fails?

    Feel free to send us your questions on this (or future!) episodes at: https://thegray.company/ask-seo-questions.

    Follow us on LinkedIn (https://www.linkedin.com/company/graydotco/) and Twitter (https://twitter.com/GrayDotCo) for access to all of our SEO hot takes.

    Don't forget to follow our panelists for more SEO and product management wisdom:
    Gus Pelogia (https://twitter.com/pelogia)
    Heather Andrews Kaeowichien (https://www.linkedin.com/in/marketingheather/)
    Tory Gray (https://twitter.com/torylynne)
    Sam Torres (https://twitter.com/samtorresatl)

    #SEO #SEOAMA #OSEOO #TechSEO #ProductManagement #SEORoadmaps #GoogleSearch

    • 48 min
    Opinions About Managing Site Migrations

    Opinions About Managing Site Migrations

    Meaningful technical SEO optimizations can have many moving parts, but migrations are among the most robust projects that roll out under an SEO’s watch. Beyond the significant impact it can have on the site, a migration also requires lots of collaboration between devs, SEOs, and key stakeholders.

    So how should SEOs approach migrations, in terms of communicating key SEO considerations, ensuring they’re accounted for in the rollout, and addressing any potential fallout in terms of KPIs? We were lucky enough to sit down with Nikki Halliwell (https://www.nikkihalliwell.com/), Founder of Tech SEO Audits, to chat through the ins and outs of managing migrations as an SEO.

    Here are some of the key questions we address:

    02:25 - What are some of the most common issues that pop up with different types of migrations?
    07:40 - What have you found most successful in collaborating within and across teams to execute migrations?
    12:06 - How do you accommodate changes and shifts in the migration timeline?
    21:08 - What are the questions and considerations you pose to clients who are considering a migration?
    30:42 - We focus a lot on issues when it comes to migrations, but what are some of the potential positives for SEO?
    38:34 - How do you go about investigating and resolving organic traffic or conversion loss resulting from a migration?

    We’re here to answer any questions you might have after watching. Shoot them our way at https://thegray.company/ask-seo-questions.

    We also share plenty of SEO tidbits on LinkedIn (https://www.linkedin.com/company/graydotco/) and Twitter (https://twitter.com/GrayDotCo). Give us a follow to get them hot off the press and in your feed!

    Looking for more perspective from our panelists? Be sure to follow:
    Nikki Halliwell (https://twitter.com/NikkiRHalliwell)
    Tory Gray (https://twitter.com/torylynne)
    Begum Kaya (https://twitter.com/begumkayaSEO)

    #SEO #SEOAMA #OSEOO #TechSEO #SEOOptimization #SiteMigration #GoogleSearch

    • 45 min
    Opinions About Coding As an SEO & Improving Collaborations With Devs | Opinionated SEO Opinions

    Opinions About Coding As an SEO & Improving Collaborations With Devs | Opinionated SEO Opinions

    Coding can feel a little intimidating — so much so that it sometimes scares people away from pursuing technical SEO as a focus. But wait just a minute, do you even need to know how to code to be a technical SEO? Shockingly, we have a few opinions. As does our wonderful guest host, Kristina Azarenko.

    In this episode, she’ll join us to take a stand on what an SEO should know and do to work more effectively with developers:

    03:34 - What coding knowledge makes up a solid foundation for technical SEOs? (Do they need to understand code or know how to code?)
    09:24 - In your career, what has been most successful when collaborating with devs to tackle ambitious technical SEO projects?
    18:33 - How should SEOs think about communicating value, LOE, etc. to product and engineering teams?
    21:50 - How does team/org structure play into successful collaboration with devs for in-house SEOs?
    28:07 - What are some things organizations and freelance SEOs can do to foster more effective collaborations between parties?

    What are your thoughts or questions coming out of this episode? We’re all ears at https://thegray.company/ask-seo-questions.

    While you’re waiting for next month’s episode, you can also check us out on LinkedIn (https://www.linkedin.com/company/graydotco/) and Twitter (https://twitter.com/GrayDotCo) for daily nuggets of knowledge regarding all things SEO.

    And make sure to follow our panelists, they’re sharing insights on the regular!

    Tory Gray (https://twitter.com/torylynne)
    Sam Torres (https://twitter.com/samtorresatl)
    Kristina Azarenko (https://www.linkedin.com/in/kristinaazarenko/)

    #SEO #SEOAMA #OSEOO #TechSEO #TechnicalSEO #Marketing #GoogleSearch

    • 43 min
    SEO Roast: The Verge | Opinionated SEO Opinions

    SEO Roast: The Verge | Opinionated SEO Opinions

    Join us for a special edition of #OpinionatedSEOOpinions where we address an article recently published on The Verge that discusses the SEO industry at large. Tory Gray and Sam Torres of Gray Dot Company are joined by Petra Kis-Herczegh and Crystal Carter to review why the industry is reacting how it is, what the article got right, and where the article fell short.

    • 48 min
    Opinions About Modern Link-Building Approaches

    Opinions About Modern Link-Building Approaches

    It takes a special kind of SEO marketer to excel at link-building. Luckily, we have three in this episode! Join us as we link up with Greg Heilers (Jolly SEO), Morgan Taylor (Jolly SEO), and Debbie Chew (Dialpad) to dive into the world of modern link-building.

    Any SEO who has experience building links knows that growing quality referrals at scale isn’t just resource-intensive, it requires a work-smarter-not-harder approach. In that spirit, our panel of experts will share some of the secrets that they use to build relationships and drive success. We’ll cover:

    02:37 - Which tactics or approaches are working for you today?
    06:16 - What are some of the strategies or process shortcuts that cut down work in what is traditionally a resource-intensive SEO discipline?
    14:15 - Are there certain types of backlinks that you’re seeing drive more success?
    19:19 - Where do PR placements & no-follow links fit into the link-building conversation?
    27:57 - What's the biggest challenge that SEOs are facing with link-building today?

    Have some questions after tuning in? We’d love to answer any related questions you submit at https://thegray.company/ask-seo-questions.

    You can also follow us on LinkedIn (https://www.linkedin.com/company/graydotco/) and Twitter (https://twitter.com/GrayDotCo) for a steady stream of resources, opinions, and insights regarding all things SEO.

    That goes for all of our panelists too!

    Tory Gray (https://twitter.com/torylynne)
    Sam Torres (https://twitter.com/samtorresatl)
    Debbie Chew (https://www.linkedin.com/in/debbiechew/)
    Greg Heilers (https://www.linkedin.com/in/gregheilers/)
    Morgan Taylor (https://www.linkedin.com/in/morgan-taylor-030712147/)

    #SEO #SEOAMA #OSEOO #LinkBuilding #Backlinks #DigitalMarketing #GoogleSearch

    • 37 min
    Opinions About Adapting to Change

    Opinions About Adapting to Change

    Welcome to a special collaboration episode with our friends at The SEO Mindset (https://theseomindset.co.uk/), in which we’ll share opinions about a topic that’s as timely as ever: change.

    Marketing is very much a moving target, and SEOs can feel that pressure as much as anyone. So with all the chat around AI upending search, we decided it’s time to take a step back and ground ourselves. Because let’s be honest, if you’ve been in the industry for a while, you’re probably no stranger to endless (com)motion!

    Along with our special co-hosts Sarah and Tazmin, we’ll chat about whether or not the change we’re seeing now feels different than big shifts in the past. Plus, we’ll talk through tips and perspectives for embracing - and even capitalizing on - a landscape in flux.

    02:22 - How do you stay on top of changes in the industry and adapt to them as they happen?
    08:34 - How do you go about keeping other stakeholders in the loop regarding industry changes? What do you choose to communicate (or not) and when?
    19:38 - How important are industry support systems and communities in facilitating growth and navigating change?
    25:33 - How do you feel like the current climate and conversation around AI are like or unlike major changes that have impacted SEO in the past?
    40:32 - If you could go back and give yourself one piece of advice when you were just starting out, what would it be?

    Did these opinionated opinions spark some questions? We’d love to answer them - along with any other SEO questions - at https://thegray.company/ask-seo-questions.

    We also have plenty more opinions, which you can get in your feed by following us on LinkedIn (https://www.linkedin.com/company/graydotco/) and Twitter (https://twitter.com/GrayDotCo).

    And don’t miss out on the steady stream of insights you’ll get from any one of our hosts!

    Gray Dot Co:
    Tory Gray (https://twitter.com/torylynne )
    Sam Torres (https://twitter.com/samtorresatl )
    Begum Kaya (https://twitter.com/begumkayaseo )

    The SEO Mindset:
    Sarah McDowell (https://twitter.com/sarahmcduk)
    Tazmin Suleman (https://twitter.com/SulemanTazmin)

    #SEO #SEOAMA #OSEOO #InternationalSEO #DigitalMarketing #GoogleSearch

    • 51 min

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