Optimising Fresh | Varun Khurana of Crofarm The Spotlight

"Once an entrepreneur, always an entrepreneur." – Varun Khurana, Crofarm
In this edition of The Spotlight, Akshay Datt speaks with Varun Khurana, Founder
and CEO, Crofarm, who has been on a quest to identify industry niches and build
businesses in them.
Varun is a graduate of IIT Delhi and is a three-time entrepreneur. His previous
ventures, Wirkle Technologies and Mygreenbox were acquired by Location Labs and
Grofers, respectively.
During his stint as CTO at Grofers, he observed the poor state of the supply
chain in the agriculture sector. This paved the way to his third venture
Crofarm, which aims to cut agricultural wastage and help farmers get the right
price for their produce.
Tune in to this episode to hear Varun speak about how Crofarm is disrupting the
fresh produce market by optimising the delivery of perishable products without
compromising on their quality.
Key Takeaways:
* Building and scaling multiple tech start-ups.
* Understanding market direction and making strategic exits at the right time.
* Challenges faced in the perishable products delivery industry.