Optimized: A Marketing Performance Podcast

Janet Rosseth
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  • MARKETING
  • UPDATED WEEKLY
Optimized: A Marketing Performance Podcast

Welcome to Optimized, a NEW marketing performance podcast. Meet the host, Janet Rosseth, and learn more about the topics to be covered, how we'll gain 1% performance improvement together, and discuss three guiding principles to help achieve your marketing goals.

  1. 1 DAY AGO

    020 - Navigating the Senior Housing Marketing Landscape with Lacy Jungman

    Optimized | Senior Living Meets Multifamily — Insights from Lacy Jungman and Janet Rosseth Welcome back to Optimized, your go-to podcast for all things multifamily marketing, PropTech innovation, and leadership growth. Hosted by Janet Rosseth, a 25-year multifamily marketing veteran, this episode dives deep into optimizing your personal and professional life by becoming 1% better every day. Today, Janet sits down with Lacy Jungman, VP of Growth and Development at Heritage Communities, to uncover fascinating parallels between senior living and multifamily housing. Lacy brings 20 years of expertise specializing in senior housing, and together, they explore everything from empathy-driven sales strategies to the transformative power of the Working Genius model. Senior Living Defined: Independent living, assisted living, and memory care — what they are and why understanding them matters. Marketing Strategies: How to engage different audiences, from adult children to tech-savvy grandchildren. Sales Cycle Dynamics: Why senior housing requires empathy, patience, and meaningful conversations to untangle emotions and drive decisions. Working Genius in Action: How this innovative model can transform team dynamics, boost productivity, and even improve personal relationships. Practical Takeaways: Tips for managing time, being present, and growing 1% better every day — personally and professionally. If this episode inspired you, hit that like button, share it with your network, and subscribe  @MultifamilyMediaNetwork  for more insights into multifamily trends and leadership strategies. Don’t forget to comment — what’s your “1% better” strategy? Visit www.multifamilymedianetwork.com to subscribe to our newsletter and explore podcasts and blogs from multifamily industry pros on all the topics related to multifamily.

    42 min

  2. NOV 17

    019 - Transforming Multifamily Marketing: The Power of CX with Laurel Zacher

    Are you ready to elevate your multifamily marketing strategy? Join Janet Rosseth and Laurel Zacher as they uncover game-changing insights into customer experience (CX) and its impact on resident retention and NOI. Welcome to the Optimized Marketing Performance Podcast, brought to you by the Multifamily Media Network. In this episode, host Janet Rosseth, a 25+ year veteran in multifamily marketing, sits down with industry powerhouse Laurel Zacher to discuss the evolving role of CX in multifamily. What You’ll Learn: Why CX is the new frontier in multifamily marketing How to map the customer journey to identify pain points and optimize experiences The role of automation, AI, and human touch in creating seamless interactions Practical strategies for retaining residents and boosting revenue Data-driven decision-making and its impact on marketing efficiency “Your resident retention strategy starts the day they move in.” – Laurel Zacher Discover how the right blend of marketing, operations, and technology can transform your multifamily business. Whether you're a marketer, operator, or property manager, this episode offers actionable insights to help you achieve 1% better every day. Connect with Laurel Zacher on LinkedIn for more expert insights. Join the conversation: Share your thoughts and ideas on customer experience in the comments below! Engage and learn more from industry pros! Subscribe  @MultifamilyMediaNetwork  Check out www.multifamilymedianetwork.com for all the latest episodes, blog posts, and giveaways. Sign up for our newsletter and find everything you need to level up your game!

    55 min

  3. NOV 12

    018 - The Complexity in the Marketing Role | Optimized!

    Mastering Multifamily Marketing in 2025: Key Insights with Mike Whaling The future of multifamily marketing is here! Join Janet Rosseth and Mike Whaling from  @30lines  as they dive into the essential strategies shaping 2025 and beyond. In this episode of Optimized: A Marketing Performance Podcast, host Janet Rosseth sits down with Mike Whaling, founder of 30 Lines, to discuss the rapidly evolving landscape of multifamily marketing. As marketing becomes increasingly complex, Janet and Mike address the shifting focus toward customer experience, how to leverage emerging technologies, and the importance of building strong regional marketing strategies. They also explore: The power of earned vs. owned content in today's digital space Innovative ways to build and sustain brand trust across portfolios Creating more efficient, targeted marketing with PropTech and CRMs Planning your budget and content strategies to meet rising competition Whether you’re a seasoned multifamily marketer, or just getting started, this episode is packed with insights and strategies you won’t want to miss as you prepare for 2025. Listen to Part 1 of this conversation on the Building Blocks podcast, hosted by Eden Chai, to get the full picture! For more marketing insights and industry trends, subscribe to  @MultifamilyMediaNetwork  and visit www.MultifamilyMediaNetwork.com. Like, subscribe, and share this episode with your network!

    54 min

  4. OCT 22

    017 - Auditing to Uncover Income | Optimized!

    Unlock Financial Performance: Optimizing Multifamily with PropTech & Smart Strategies Welcome back to Optimized, your go-to source for multifamily marketing and performance improvement, hosted by the MMN! I’m Janet Rosseth, your guide in the quest to get just 1% better in everything we do. Today, we’re diving into the heart of asset strategy and financial performance with Carol Enoch, CEO of Enoch & Co.—a multifamily advisory powerhouse that helps you uncover hidden value in your portfolio. From sharing innovative ways to recapture lost income to revealing how simple audits can yield over $44,000 per property, Carol explains how a hands-on, collaborative approach can optimize both income and operations. Whether it's training leasing agents, incentivizing maintenance, or finding tech solutions that streamline processes, you’ll learn how to apply real-world strategies that boost your NOI. Ready to take your property performance to the next level? Subscribe to  @MultifamilyMediaNetwork  and stay ahead of multifamily trends, tech innovations, and leadership insights. Don’t forget to like, comment, and share your 1% gains with us! Is listening your preference? Check out Optimized! on Spotify and Apple podcasts.

    49 min

  5. OCT 8

    We Need Your Help to Create A Ripple Effect! | Optimized

    Rallying the Multifamily Industry: Coming Together for Hurricane Helene Relief How can the multifamily community make a real impact? Let’s turn our hearts into action and create a ripple of change for those affected by Hurricane Helene. Hey friends, it's Janet Rosseth, host of Optimized by the Multifamily Media Network. Today, I’m stepping in with an urgent plea. We’ve all seen the devastating aftermath of Hurricane Helene across North Carolina, Eastern Tennessee, and beyond. As someone feeling helpless from my home in Minnesota, I've been searching for a way to make a difference. It’s time to rally our multifamily community to do what we do best — come together and support those in need. The Upper State Apartment Association in North Carolina has created a GoFundMe to directly aid those affected in our industry, without the delays that come with red tape. If you’ve wondered how you can make a difference, here’s your chance. Visit www.multifamilymedia.com and click on the Hurricane Helene resource page to donate. Share this message, get 10 friends to do the same, and let's start a ripple effect from coast to coast. Together, we can optimize our efforts and make a real impact. Before anything else, head over to www.multifamilymedianetwork.com, make a donation, and share this message with your network. Let’s turn our collective power into hope and action!

    4 min

  6. SEP 30

    015 - Multifamily Marketing & Leasing Synergy with Katie Nelson | PropTech & Leadership Insights

    PropTech & Leadership Insights with Janet Rosseth and Katie Nelson Are you ready to find your 1% improvement in multifamily marketing and leasing strategies? Welcome to another episode of Optimized: A Marketing Performance Podcast! Our host Janet Rosseth engages with Katie Nelson, VP of Marketing at CAPREIT, to discuss multifamily marketing, leasing synergy, and technology integration. From managing a remote team to leveraging AI and data analytics in marketing strategies, Katie shares insights on how her small but mighty team maximizes efficiency across CAPREIT's 10,000+ unit portfolio. Join us as we explore how CAPREIT keeps up with rebranding trends, navigates the complexities of multifamily websites, and utilizes multi-channel campaigns, including influencers, to reach targeted markets. Plus, Katie opens up about leadership, work-from-home dynamics, and how she optimizes her personal and professional life. If you’re in the multifamily space or simply seeking inspiration to optimize your own strategies, this conversation is worth your time! Did you enjoy today’s episode? Please like, comment, and share! Don’t forget to subscribe to our podcast on Spotify or Apple Podcasts and explore other great content on the  @MultifamilyMediaNetwork  YouTube channel. Your support helps us continue bringing you the best insights in multifamily.

    48 min

  7. SEP 23

    014 - Optimizing Multifamily Talent and Performance with Jared Leese | Optimized Podcast

    Optimizing Multifamily Talent and Performance with Jared Leese | Optimized Podcast Welcome back to Optimized, your go-to marketing performance podcast! I'm Janet Rosseth, your host and multifamily marketing veteran. Today, we explore the world of performance optimization with Jared Leese, a seasoned pro in multifamily training and talent development. Jared employs a curiosity-driven approach to cultivating high-performing teams. Jared shares his journey from leasing to learning, emphasizing how curiosity and consistent relationship-building fueled his career. We explore the evolution of coaching and training, the importance of personal branding beyond just LinkedIn, and empowering teams by identifying and leaning into individual strengths. Jared unpacks how to "schedule your emergencies," offering practical tips for handling the inevitable disruptions that come with property management. Whether you're managing teams, leasing apartments, or leading at a corporate level, this conversation is packed with insights to help you optimize your performance by 1% every day. If you found this episode valuable, please like, share, and subscribe to stay updated on all things multifamily and marketing! What are you doing to optimize your performance 1% every day? Please let us know in the comments. Want more multifamily content? Subscribe to ​⁠ @MultifamilyMediaNetwork  and enjoy podcasts led by seasoned multifamily pros on all the important multifamily topics from maintenance to leadership and personal development.

    54 min

  8. SEP 9

    013 - Optimizing the Army of One - Optimized!

    Maximizing Multifamily Marketing as a One-Woman Team | Featuring Ashley Tobias from Kleinman Realty How does just one person manage marketing for 5,500 units, 162 properties, and 30 owners? In this episode, Ashley Tobias from Kleinman Realty reveals her secrets for staying efficient, utilizing PropTech, and leading with influence across a massive portfolio. Welcome to another episode of Optimized, the marketing performance podcast! Today, we’re thrilled to have Ashley Tobias join host Janet Rosseth to discuss the multifamily marketing landscape. Ashley is a one-woman marketing department manager who manages everything from Google listings and reputation management to CRMs and property websites. In this episode, we unpack how Ashley balances a marketing role with over 5,500 units, the tools and processes that keep her organized, and the importance of vendor partnerships and cross-team collaboration. From PropTech solutions like CRMs to revamping property websites, Ashley shares invaluable insights for anyone desiring to optimize their marketing game — especially if you're working solo! If you feel Optimized after listening to this episode, please take a moment to like, subscribe, and leave a comment about your marketing journey! Also, visit  @MultifamilyMediaNetwork  for great multifamily-centered content and stay current on the latest industry trends.

    53 min
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Welcome to Optimized, a NEW marketing performance podcast. Meet the host, Janet Rosseth, and learn more about the topics to be covered, how we'll gain 1% performance improvement together, and discuss three guiding principles to help achieve your marketing goals.

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