Pathmonk Presents Podcast Pathmonk

Luke Renner, Head of Marketing at Cyngn, discusses the company's innovative autonomous vehicle solutions for industrial applications. 
Luke shares insights on effective marketing strategies, emphasizing the importance of visual storytelling, customer-focused messaging, and rapid experimentation. He also provides valuable advice for marketers in startups, highlighting the need for prioritization and adaptability in a fast-paced environment. 
This episode is for marketers working in highly specialized industries that wish to keep a fresh and innovative approach to their marketing strategies. Take a look!
 

Kashem Miah, as VP of Marketing, offers insider insights into CrowdRiff's operations and strategies. 
Kashem explains how authentic, traveler-generated photos and videos can be more persuasive and engaging than traditional marketing materials. He discusses how CrowdRiff's platform helps destination marketers efficiently find and utilize user-generated content (UGC) across various marketing channels. 
If you're a destination marketer looking for valuable insights, don't miss this episode!
 

Matt Malone, VP of Growth at Gravitate Design, shares insights on modernizing marketing strategies for blue collar businesses. 
Matt discusses the importance of understanding client pain points, calculating customer lifetime value, and delivering measurable ROI. He emphasizes the power of content marketing, SEO, and data-driven decision-making in achieving sustainable growth for both Gravitate Design and its clients.
If you are into tailored data-driven, ROI-focused strategies , you can't miss this episode!

Join us as we dive into the world of SaaS marketing with Karina Babcock, a marketing consultant for Causely. 
With extensive experience in enterprise software and SaaS, Karina shares valuable insights on content strategy, customer marketing, and organic growth techniques. Learn how she helps startups navigate their early stages, engage with relevant communities, and maximize the impact of their content.
Discover tips on SEO, community engagement, and the importance of balancing strategic thinking with hands-on execution in the fast-paced startup environment.

Join us as we sit down with Dallin Koski, Director of DTC and Paid Media at Dragonfly Commerce. Dallin shares insights into Dragonfly's approach to acquiring and scaling e-commerce brands across various verticals. 
He discusses the importance of omnichannel marketing, the emerging potential of TikTok Shop, and the challenges of content creation for paid acquisition. Dallin also offers valuable advice for new brands on diversifying their marketing channels and adapting to the evolving e-commerce landscape. 
This episode is packed with strategic insights for e-commerce entrepreneurs and marketers alike.
 

Travis Biechele, as the Director of SEO at Common Thread Collective, offers valuable insights into e-commerce growth strategies, particularly focusing on the role of SEO in driving business growth. 
Common Thread Collective's primary focus is on helping brands bridge the gap between marketing and finance, which is often a significant challenge for e-commerce businesses. This bridging is crucial for creating a cohesive strategy that aligns marketing efforts with financial goals. 
This is a must-watch for B2C e-commerce brands looking to increase their lead generation and sales, with an efficient approach!