47 min
Optimizing Go-To-Market Efficiency with President at Amplitude, Thomas Hansen The RevOps & ABM Alignment
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- Marketing
How should companies prioritize go-to-market investments? What factors influence choosing a go-to-market for different customer profiles? When should benchmarking be used to assess go-to-market performance?
Romeo sits down with Thomas Neergaard Hansen, President at Amplitued, to answer these and more questions.
HIGHLIGHTS:00:00 Introduction and Background03:11 The Uncertainty in the B2B SaaS Market05:32 Optimizing GTM efficiency08:31 Consolidating the GTM Tech Stack12:03 The Benefits of Product-Led Growth15:03 Surviving as a Smaller B2B Company23:00 The Art and Science of Sales and Marketing26:19 Advanced Segmentation and Targeting29:42 Benchmarking GTM metrics33:23 Critical Role of GTM Strategy42:25 Adapting to Technological Changes and AI
Connect with Thomas Hansen:
LinkedIn | Webpage
Connect with Romeo Mann:
LinkedIn | Webpage
How should companies prioritize go-to-market investments? What factors influence choosing a go-to-market for different customer profiles? When should benchmarking be used to assess go-to-market performance?
Romeo sits down with Thomas Neergaard Hansen, President at Amplitued, to answer these and more questions.
HIGHLIGHTS:00:00 Introduction and Background03:11 The Uncertainty in the B2B SaaS Market05:32 Optimizing GTM efficiency08:31 Consolidating the GTM Tech Stack12:03 The Benefits of Product-Led Growth15:03 Surviving as a Smaller B2B Company23:00 The Art and Science of Sales and Marketing26:19 Advanced Segmentation and Targeting29:42 Benchmarking GTM metrics33:23 Critical Role of GTM Strategy42:25 Adapting to Technological Changes and AI
Connect with Thomas Hansen:
LinkedIn | Webpage
Connect with Romeo Mann:
LinkedIn | Webpage
47 min