29 min
Organic V Paid Marketing: Google, Meta, letterbox & beyond | Marketing your Business Part #3 Australian Business Podcast
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- Business
Zara McGuffie, CEO of Inflection Marketing, joins Australian Business Podcast co-host Jordan Kidis to talk about the essentials of email marketing.
VIDEO VERSION: https://youtu.be/OwgUVLCmvEk
Free marketing call with Zara: https://bit.ly/im-market
Inflection accelerator: https://bit.ly/41QwO2a
Topics covered in Organic v Paid marketing:
Differences between paid and organic advertising
Examples of paid and organic marketing
Benefits and drawbacks of paid advertising for small businesses
How to ‘de-risk’ paid ad campaigns
How organic advertising works and its key success factors
When to prioritise paid advertising over organic and vice versa
Effective platforms for paid advertising and how to choose the right one
How to improve organic reach
The role of content in enhancing organic visibility
How businesses should budget for paid advertising
Metrics to track to assess the performance of paid and organic strategies
Case studies where a blend of both strategies worked well
~~ Resources you'll love ~~
Invest with Owen: https://bit.ly/R-invest
Mortgage Broking: https://bit.ly/broke-rask
Financial Planning: https://bit.ly/R-plan
Property Coaching: https://bit.ly/R-P-coach
100-point property checklist (PDF): https://bit.ly/prop-check
Accounting with Grey Space: http://bit.ly/3DG5lWS
Business Coaching: https://bit.ly/o-coach
Ask a question: https://bit.ly/3QtiY00
DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser.
Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg
Learn more about your ad choices. Visit megaphone.fm/adchoices
Zara McGuffie, CEO of Inflection Marketing, joins Australian Business Podcast co-host Jordan Kidis to talk about the essentials of email marketing.
VIDEO VERSION: https://youtu.be/OwgUVLCmvEk
Free marketing call with Zara: https://bit.ly/im-market
Inflection accelerator: https://bit.ly/41QwO2a
Topics covered in Organic v Paid marketing:
Differences between paid and organic advertising
Examples of paid and organic marketing
Benefits and drawbacks of paid advertising for small businesses
How to ‘de-risk’ paid ad campaigns
How organic advertising works and its key success factors
When to prioritise paid advertising over organic and vice versa
Effective platforms for paid advertising and how to choose the right one
How to improve organic reach
The role of content in enhancing organic visibility
How businesses should budget for paid advertising
Metrics to track to assess the performance of paid and organic strategies
Case studies where a blend of both strategies worked well
~~ Resources you'll love ~~
Invest with Owen: https://bit.ly/R-invest
Mortgage Broking: https://bit.ly/broke-rask
Financial Planning: https://bit.ly/R-plan
Property Coaching: https://bit.ly/R-P-coach
100-point property checklist (PDF): https://bit.ly/prop-check
Accounting with Grey Space: http://bit.ly/3DG5lWS
Business Coaching: https://bit.ly/o-coach
Ask a question: https://bit.ly/3QtiY00
DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser.
Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg
Learn more about your ad choices. Visit megaphone.fm/adchoices
29 min