For our 50th episode (more than a few grey hairs in the beard to prove it) we turn the mic on ourselves to pull back the curtain on the planet saving work we're doing doing here at Who's Saving the Planet.
True to form, this episode is presented in our traditional three act structure, the problem, the solution, and the viability. For us, the problem we've come to realize after 49 enlightening, inspiring, and sometimes downright bizarre interviews with entrepreneurs the world over is twofold: there's so much stuff out there that's saving the planet but people don't know where to find it, and secondly, when the do find something that they think is better than the status quo, it's hard to know just how sustainable that product is compared to others like it. It's like a scavenger hunt for sustainable stuff with no map, and no scale to measure any of the stuff you find along the way.
That's exactly what we're going to solve! In short: A website that catalogues all the sustainable stuff you'll want (starting with fashion, expanding to everything sooner than later), with an independent and scientifically verified scoring system that rates each product according to how sustainable it is.
This episode is broken into 5 segments where we introduce members of our team who are building the tools we'll need to navigate a world of sustainability. First is the science team, who digs into the scorecard we've developed to rank and measure how sustainable different products are in comparison to each other. Then we meet two members of our content team who overview the content which we're bringing to the website to highlight these sustainable brands and provide consumers helpful, fun, and hopeful tips on how to live better. After that, we sit down with our business development team to learn just how a dollar gets made in the world. And then finally, I (Lex here!) paint a picture of a sustainable future, what we need to get there and how it will look when we do.
We hope you enjoy this, it's been a labor of love these past six months and we can't wait to see what the next six have in store. In the meantime, please come visit us at www.whossavingtheplanet.com, and to all our listeners, from the bottom of our hearts, we love you dearly. Let's save this planet and help each other out along the way.