280 episodes

It's time to get off the content creation wheel and breathe new life into that awesome content you already have. Together we'll turn your best content into multiple assets by strategically repurposing your content so that you can share on multiple platforms online and off.
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Amplify Your Awesome™ with Yong Pratt Yong Pratt

    • Business
    • 5.0, 18 Ratings

It's time to get off the content creation wheel and breathe new life into that awesome content you already have. Together we'll turn your best content into multiple assets by strategically repurposing your content so that you can share on multiple platforms online and off.
See acast.com/privacy for privacy and opt-out information.

    Recession-Proofing Your Business Part 5: Email Marketing with Ashley DeLuca

    Recession-Proofing Your Business Part 5: Email Marketing with Ashley DeLuca

    When it comes to email marketing, where do you stand?
    Are you someone that:

    Hasn't started building an email list yet preferring to connect on social media.Has started an email list that you email consistently.Is looking to scale your email marketing efforts.
    In today's episode with our guest and email marketing specialist, Ashley DeLuca, you'll learn:

    Why email marketing is relevantWhy every business (not just online businesses) needs an email listHow to start today without the tech overwhelm
    This interview was part of the Creativity & Resiliency in Small Business Summit Yong hosted back in March at the start of the pandemic. If you'd like to get access to the entire summit for free, get all the details at www.yongpratt.com/280

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    • 29 min
    Recession-proofing Your Business Part 4: Audiobooks

    Recession-proofing Your Business Part 4: Audiobooks

    [0:00] If you're a podcaster, or you're creating video in your business already, or you want to learn to do these things, you'll definitely want to tune in to today's episode of the Amplify Your Awesome™ podcast. Today, our guest on the show is Derek Doepker. And he's going to peel back the curtain on how you can use audio books and your skills as a podcaster or a video creator, to not only create and record your own audio books, but to do that for others to diversify your business using the skills and resources you already have. 
    [0:41] Once you've listened to the podcast, come on over to the show notes at www.YongPratt.com/279 and share your recording setup.Let us know if you're going to record an audio book for your business using your words, or you're going to be in service to others and help them turn their words into audio books. 
    [1:18] Our guest today is Derek Doepker - a best selling author, speaker and a consultant on the art and science of mind, body and business mastery. I first heard Derek on a webinar and was really curious if I could use my podcasting skills to create my own audiobooks. 
    [2:50] Derek, can you talk to us about how you got started with creating audio books and how you're helping others do the same thing now.
    [3:00] Find out how Derek first came to the world of audio at the age of 12 and how it led him to writing books and then creating audiobooks. 
    [4:25] The comment Derek kept getting and the trend he noticed that led him to research and helping otheres
    [6:44] “The great thing about being a messenger, a teacher, a thought leader, and however you identify yourself - as a leader of any sort - is that when you have people that you're serving, it gives you this motivation to go I want to figure this thing out.” 
    [7:38] Derek can you talk about how to get high quality audio using things lying around the house? 
    [10:47] The type of microphone Derek recommends  

    [13:01] How being a problem-solver helped Derek discover a practical solution that anyone wanting to create a high quality audiobook can use   
    [14:41] How this new recording set-up could double as a getaway or a hangout with your kids. How a small shift in your mindset can help you start creating audiobooks today.
    [15:48] What to do when you don’t like the sound of your voice
    [18:44] “It's not about whether you love your voice or not. It's about being in service to others.”
    [20:20] How training your voice is a form of self-development  
    [22:39] The benefits of recording your own audiobooks
    [25:19 ] Something that you bring to the table that only you might be able to bring to the table. 
    [29:24] How Derek serves others. Connect directly with Derek by visiting today’s show notes at www.YongPratt.com/279   
    [30:56] Yong’s experience of going through Derek’s audiobooks program  
    [34:26] What did you think about today’s episode. Come share your take-aways action items over at www.YongPratt.com/279 So what did you think? Are you excited to take this idea of creating an audio book 
    If using your voice to share your message resonates with you, and you haven't started your podcast yet, I invite you to join me inside of Podcast in a Weekend, which is officially open. This is the final time we are going to be launching Podcast in a Weekend in its current format and at its current price point. If you're interested in getting all the details, head over to today's show notes at www.YongPratt.com/279 

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    • 35 min
    Recession-proofing Your Business Part 3: Podcasting with Yong Pratt

    Recession-proofing Your Business Part 3: Podcasting with Yong Pratt

    [00:06] What if you had a way to reach people with your message 24 hours a day seven days a week? What if you could serve people across the globe even if you run a local brick and mortar business? And what if people had the ability to get to know, like, and trust you at their fingertips and could take your message with them everywhere they went? Would you want to know the secret? Well, good news! Today on episode number two hundred seventy-eight of the Amplify Your Awesome™ podcast, we're diving into how you, too, can have everything I just mentioned and more with a podcast and how a podcast can actually help you to recession-proof your business.
    [00:50:10] Welcome to the third installment here in the series all about recession-proofing your business. I'm your host Yong Pratt also known as Dr. Content because I help you here your content woes.
    [01:21:27] This series is all about different ways you can diversify your business with the resources you all ready have. I am a huge fan of starting anything including a podcast with what you already have. Why? Because I've been on the other side. 
    [02:08:09] So when you're listening to this podcast, think about how you can start today with what you already have. Deal?
    [02:16:28] If you've missed the previous two episodes in the series, I would encourage you to go back and take a listen. 
    Part 1 with Nicole Thompson
    Part 2 with Tammy Pereria 
    [02:56:25] Yong’s podcast story and how people still find her from her first podcast  
    [03:29:20] With over 1 million podcasts inside of Apple podcasts now and more than 80 thousand podcasts have hit the airwaves in the past month, the podcast trend is just getting started 
    [03:59:13] Why do you think people are turning to podcasts? Come on over to the show notes at www.YongPratt.com/278 and share your thoughts.
    [04:18:05] There are three reasons why Yong believes podcasts are trending and how you and your business can use this trend to help recession-proof your business right now with what you already have. 
    [04:40:08] Reason #1 why people are turning to podcasts right now 
    [05:22:03] How could you use reason #1 in your business and on your podcast?
    [05:47:06] Come on over to today's show note at www.YongPratt.com/278 and share with me how you can use your gifts and talents with your very own podcast.
    [06:03:14] Reason #2 why people are turning to podcasts right now 
    [07:00:02] How could you use reason #2 in your business and on your podcast?
    [07:19:10] if you are at all interested in starting your own podcast, Podcast in a Weekend™ opens on May 11th, 2020.

    [07:41:06] An example of how Yong uses her podcast a platform to shares opportunities to work with her and you can do the same thing on your podcast
    [07:59:00] Reason #3 why people are turning to podcasts right now 
    [08:40:15] How Yong is leaning into Reason #3 with a brand new Facebook Group that is currently free and open to accepting new members.
    [09:15:05] How could you use reason #2 in your business and on your podcast?
    [09:58:22] Share your thoughts on why you believe podcast listenership and creation are on the rise at www.YongPratt.com/278.
    00:10:22:11 - 00:10:31:22
    Now that we've reached the end of today's episode you're probably wondering how podcasting can help you recession-proof your business
    [10:32:22] How podcasting can help you recession-proof your business.
    [11:27:02] Have questions about starting your own podcast or working with Yong one-on-one? Just head over to today's show notes at www.YongPratt.com/278 and let her know.  
    [11:59:01] Next week on Part #4 of our Recession-proofing your business series, we’ll dive into a topic related to podcasting...audiobooks.

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    • 12 min
    Recession-proofing Your Business Part 2 with Tammy Pereira

    Recession-proofing Your Business Part 2 with Tammy Pereira

    [0:01] Welcome to part two of this miniseries all about recession-proofing your business. Today's guest is Tammy Pereira of TammyP.com and she is a Facebook ads expert. 
    [0:15] Whether or not you’ve run Facebook ads, you’ll want to stick around for today’s episode. We're diving into how podcasters specifically, but business owners in general, can use the power of Facebook.
    [0:46] At the end of the episode, Yong will share something new Tammy has put together to help you start today so that you can use them to not only recession-proof your business right now, but you can also start to scale your business. 
    [1:56] Once you’ve listened come over to Instagram and tag Yong over at @amplifyyourawesome, sharing your biggest takeaways
    [2:32] Have you ever been scrolling through your Facebook feed and all of a sudden you just stopped? There's something drawing your eye and when you click on the image, or the video, or the text, you get taken to something you've actually been looking for or thinking about?
    [2:47] Today's guest is going to share with us how you can use the power of Facebook ads in your business so that people stop their scroll and connect with you. Our guest today is Tammy Pereria and she is a Facebook ads ninja. 
    [3:53] Tammy’s journey from corporate life to entrepreneurship
    [6:10] How curiosity propelled Tammy’s adventure into Facebook Ads 
    [9:17] Tammy’s $5 a Day Ad System unpacked  
    [11:21] How video can fuel your Facebook Ads Strategy
    [15:21] Ads can fuel your content and help more people find you 
    [16:35] Ads are the perfect compliment to your repurposing strategy
    [18:08] Connect with Tammy inside her Facebook Group, Tech Connect for Women Entrepreneurs where she chats ads, tech and marketing, offers free workshops, and more. 
    Get started with Facebook Ads Today by using Tammy’s $5 A Day Facebook Ad System for only $27!!!

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    • 21 min
    Recession-proofing Your Business Part 1 with Nicole Thompson of Ignite Your Side Hustle

    Recession-proofing Your Business Part 1 with Nicole Thompson of Ignite Your Side Hustle

    If you're looking to start a side hustle right now or are just looking for ways to bring in a little extra $$$, you won't want to miss my interview with Nicole Thompson of Ignite Your Side Hustle.
    In this live recording of the Amplify Your Awesome™ Podcast, you'll learn:
    --> What print on demand [POD] is
    --> How to get started without even with any graphic design skills and
    --> How to participate in a free 5-day Bootcamp with Nicole
    The best part?
    POD is something the whole family can do together!

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    • 22 min
    Increasing productivity and time management with rhythm calendars

    Increasing productivity and time management with rhythm calendars

    [0:03] Now that you know where you're spending time by doing your time tracking experiment, and you've learned to take those activities and put them on your calendar into blocks of time to be more productive, the next step in the process is to create something called a rhythm calendar. And in today's episode of the Amplify Your Awesome™ podcast, we're going to dive into creating a weekly rhythm, a monthly rhythm and a yearly rhythm, so that your calendars, can be set up and ready to go to help you be more efficient in your business. 
    [0:42] Be sure to listen to episodes #270 and 271 before you dive into part 3 of this mini-series on time management and productivity.   
    [1:11] Discover where Yong first learned about Rhythm Calendars, what they are, and how they tie in so beautifully to content repurposing 
    [2:06] Rhythm Calendars are all about working smarter daily, weekly, monthly, and yearly  
    [2:27] Examples of Rhythm Calendars from Yong’s local brick and mortar performing arts school she ran for 17-years  
    [3:23] How a Rhythm Calendar allows us to repurpose content  
    [4:06] Examples of weekly rhythms to reduce stress and anxiety with social posting  
    [4:38] Rhythm Calendars help us to not only plan, but take consistent action in our businesses.   
    [6:10] More examples of Weekly Rhythms you could implement in your business  
    [7:34] Once you’ve established your weekly rhythms, it’s time to look at tasks that need to get done monthly  
    [8:32] If you need some inspiration or help on what to post on social, check out my friend and fellow podcaster’s Facebook Page and Group to get free access to her monthly social posting calendars  
    [9:20] Social post calendars + post scheduling + backups = awesome sauce  
    [10:26] The importance of taking Yong’s system in your business in a way that makes sense for you  
    [11:57] Putting tasks on your calendar isn’t enough. You still need to put in the work and time to take action in order to make progress. 
    [13:02] Think about the cycles in your business to create your rhythm calendars and use tools to automate posting on social media to save more time and ensure that you’re posting regularly
    [13:49] Need recommendations for your content marketing? Grab Yong’s Content Marketing Toolkit at www.YongPratt.com/toolkit   
    [14:21] You or your staff can take action on your rhythm calendars with checklists you create in your favorite project management tool like Google Keep or Trello so that you can recycle and repurpose your content like a pro
    [15:28] Rhythms Calendars allow us to ensure the content we create is repurposed and recycled rather than ending up in our ‘Content Graveyards’ 
    [16:36] Permission granted to recycle and repurpose your content regularly  
    [16:59] Now that we’re all wearing more hats at home, it’s more important than ever to establish routines and rhythms in our days, our weeks, our months, and our year.   
    [18:14] Have questions about rhythm calendars or want to show off your rhythm calendars? Tag Yong on IG @amplifyyourawesome. Ask your Q’s and share your pics.


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    • 19 min

Customer Reviews

5.0 out of 5
18 Ratings

18 Ratings

Nashvillemisty ,

👍🏽

Yong has a wonderful bright personality that is easy to listen to. She is wise and a calm presence in the world of entrepreneurship.

Angie TB ,

Yong is a gift to podcasters!

Yong's knowledge of and passion for podcasting is an asset for folks that are looking to create a podcast without a ton of hassle. Her actionable tips and real-world approach helps shorten the learning curve for new podcasters.

Mannly man ,

Yong is incredible

I love your energy and intelligence! It shines so brightly!

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