33 episodes
Out of the Box ironSource Ltd
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- Business
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5.0 • 3 Ratings
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Out of the Box is a podcast focused on the challenges, triumphs, and perspectives of the next generation of marketing leaders - those of us cracking the code where growth and storytelling intersect. We're shining a spotlight on the marketers doing revolutionary work, building businesses through unique approaches, and breaking out of the box.
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How I mastered performance marketing for CTV | Arthur Querou, Vibe
In this episode of Out of the Box, our host Jess Overton, Sr. Director of Sales and Partnerships at ironSource Aura, sits down with Arthur Querou, CEO at Vibe, an all-in-one TV ad platform. They discuss the basics behind what CTV is and how it’s different than regular TV advertising, measuring installs with a short term attribution window, and tips and tricks for perfecting creatives on a high attention channel.
Tune in here or read the transcript: https://www.is.com/community/podcasts/out-of-the-box/arthur-querou-vibe-ctv/
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Optimizing your monetization strategy with cross-team collaboration | Alice Muir, Phiture
In this episode of Out of the Box, our host Jess Overton, Sr. Director of Sales and Partnerships at ironSource Aura, sits down with Alice Muir, Senior Growth Consultant on the Retention Team at Phiture, a Mobile Growth Consultancy. They discuss key guidelines for perfecting the mixed model strategy to reach different audiences, how to ensure all teams plug into the work of monetization, and how to mitigate risks when you begin A/B testing your strategy.
Tune in here or read the transcript: https://www.is.com/community/podcasts/out-of-the-box/alice-muir-phiture-monetization-models/ -
240 A/B tests later: Two philosophies for optimizing your subscription app | Sviat Hnizdovskyi, Applica Agency
In this episode of Out of the Box, our host Jess Overton, Sr. Director of Sales and Partnerships at ironSource Aura, sits down with Sviat Hnizdovskyi, Founder at Applica Agency, mobile app growth agency focusing on monetization and activation. They discuss the schools of thought behind subscription models, steps to optimizing your subscription monetization strategy and insights into what does and doesn’t work.
Tune in here or read the transcript: https://www.is.com/community/podcasts/out-of-the-box/sviat-hnizdovskyi-applica-subscription/ -
How to optimize your subscription app today to grow tomorrow | Thomas Petit
In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Thomas Petit, an independent mobile growth consultant with nearly 13K followers on Twitter. They discuss trends in subscription apps and how to optimize and grow yours in today’s ecosystem.
Tune in here or read the transcript: https://www.is.com/community/podcasts/out-of-the-box/thomas-petit-subscription/ -
What consumers want from brands this holiday season | Adrienne Rice, M&C Saatchi Performance
In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Sarah Chafer, VP of US Ad Sales at ironSource, and Adrienne Rice, Director of Media Investment at M&C Saatchi Performance. They discuss consumer insights and trends for the 2022 holiday season, based on our holiday marketing playbook.
Tune in here or read the transcript: https://www.is.com/community/podcasts/out-of-the-box/adrienne-rice-M&C-holiday/ -
Gaining a growth edge with media for equity deals | Greg Turtle, what3words
In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Greg Turtle, Head of Growth at what3words, a mobile app dedicated to allowing people to identify any location in the world based on 3 words. They discuss media for equity deals and gaining a growth edge through localization and re-marketing.
Tune in here or read the transcript: https://www.is.com/community/podcasts/out-of-the-box/greg-turtle-what3words-equity/