1 hr 4 min

Out of Ojai and Into Africa: Designing dreams with J Brand Co-Founder Susie Crippen Groomed LA

    • Society & Culture

Susie Crippen and I met acting in a short film around 25 years ago. It felt like a blip before she had left acting for fashion entrepreneurism.In 2005, she co-created J Brand jeans, yes, the OG ‘skinny jean’. And after that, Crippen, a stunning collection of classic pieces that look and feel like you’ve had them forever. Susie’s approach to creating successful companies, a stunning home in Ojai, a soon to be new life in Africa, 4; a new line of dresses, 4 being the women’s collective in Uganda that is sewing them - Ride 4 A Woman...all seem to be guided by a single thing - deep intuition, energetic alignment and a profound trust in both.
 
This is our entry point to todays chat .My big take-away….while we may not always have the things we think we need to start a successful biz, we all have the one thing that may actually be most necessary when launching - our ability to tune inward and listen. 
 
I was poking around the interwebs about stuff for my little blurb here and I found this in the LA Times and just love it. It says everything about Susie and her commitment to growth, expansion, listening in and following that voice within that truly knows all: 
 
 
LA Times: If you love it so much here, why are you moving to Africa?
 
Susie: I’m leaving for the exact same reason I came here. I went to a place I had never been before, and I was moved so deeply by it that I have to go back. The ultimate expression of wabi-sabi is to live a life true to you. As beautiful and wonderful as Ojai is, continually exploring who I am in this world is an intricate part of my experience. And that’s why I’m moving to Africa — because I’m not finished, and I never will be.
 
 
https://www.instagram.com/susiecrippen/
https://www.instagram.com/thisis4official/

Susie Crippen and I met acting in a short film around 25 years ago. It felt like a blip before she had left acting for fashion entrepreneurism.In 2005, she co-created J Brand jeans, yes, the OG ‘skinny jean’. And after that, Crippen, a stunning collection of classic pieces that look and feel like you’ve had them forever. Susie’s approach to creating successful companies, a stunning home in Ojai, a soon to be new life in Africa, 4; a new line of dresses, 4 being the women’s collective in Uganda that is sewing them - Ride 4 A Woman...all seem to be guided by a single thing - deep intuition, energetic alignment and a profound trust in both.
 
This is our entry point to todays chat .My big take-away….while we may not always have the things we think we need to start a successful biz, we all have the one thing that may actually be most necessary when launching - our ability to tune inward and listen. 
 
I was poking around the interwebs about stuff for my little blurb here and I found this in the LA Times and just love it. It says everything about Susie and her commitment to growth, expansion, listening in and following that voice within that truly knows all: 
 
 
LA Times: If you love it so much here, why are you moving to Africa?
 
Susie: I’m leaving for the exact same reason I came here. I went to a place I had never been before, and I was moved so deeply by it that I have to go back. The ultimate expression of wabi-sabi is to live a life true to you. As beautiful and wonderful as Ojai is, continually exploring who I am in this world is an intricate part of my experience. And that’s why I’m moving to Africa — because I’m not finished, and I never will be.
 
 
https://www.instagram.com/susiecrippen/
https://www.instagram.com/thisis4official/

1 hr 4 min

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