25 episodes

Helping traditionally-minded sales and marketing pros become relevant by demystifying trending digital approaches. Why? To build stronger customer relationships. We also help curious, non-technical people talk the talk in B2B information tech and software.

Hosted by Aaron Abodeely, a curious tech marketer and sales leader, who had a breakthrough when he learned about how tracking pixels, marketing automation, and simple video communications actually augment human interaction with potential customers and users, not detract from it.

Outcome Studio Podcast - Marketing & B2B Technology Talk Aaron Abodeely

    • Business

Helping traditionally-minded sales and marketing pros become relevant by demystifying trending digital approaches. Why? To build stronger customer relationships. We also help curious, non-technical people talk the talk in B2B information tech and software.

Hosted by Aaron Abodeely, a curious tech marketer and sales leader, who had a breakthrough when he learned about how tracking pixels, marketing automation, and simple video communications actually augment human interaction with potential customers and users, not detract from it.

    025: When to Use Podcasting & Events to Build Impactful Relationships with Aaron Watson

    025: When to Use Podcasting & Events to Build Impactful Relationships with Aaron Watson

    When do I use podcasting or branded events to get ROI versus make relationships? How do I use LinkedIn to distribute my media if I'm in a B2B business model? Who is best for starting a podcast? Should I be doing video, events, or podcast? What's the strategy for sourcing podcasts guests? Aaron Watson, CEO of Piper Creative, host of the Going Deep with Aaron podcast, and creator the Going Deep Summit discusses all this and more with us on Outcome Studio Podcast episode 025.

    • 53 min
    024: Being the Best You, Finding a Mentor, and Growing Confidence with Seth Thompson and Kyle Steele

    024: Being the Best You, Finding a Mentor, and Growing Confidence with Seth Thompson and Kyle Steele

    This episode highlights that being a fearless professional can be easier with a confidant or mentor.

    Occasionally, we luck out and get a company that invests in our training and us as a person. Other times, bosses don't help us grow. Our companies might not gel with our ambitions.

    Seth Thompson (Time Payment) and Kyle Steele (SEO Expert) share how being colleagues evolved into a mentorship and now a friendship. We also discuss sales and marketing and LinkedIn tips.

    • 53 min
    023: How IT Solution Providers Use Marketing Content to Speed Up Sales Cycles

    023: How IT Solution Providers Use Marketing Content to Speed Up Sales Cycles

    Why is it important for IT solution providers and manufacturers to invest in content, even if it's a core piece of content once a quarter? In the world of IT, solution providers have access to partner portals with great content, however...

    When the content is blanket and generic, is the content actually valuable to the customer? Greg Hammer, Director of Agency Services at IMS360 walks us through why a Solution provider would want to customize content. We discuss positioning integrations with other tech.

    • 40 min
    022: 4 Part Formula for the IT Channel to Drive Better Buyer Attendance - Tips for List Building, Email, Phone, and Social

    022: 4 Part Formula for the IT Channel to Drive Better Buyer Attendance - Tips for List Building, Email, Phone, and Social

    There are 4 main parts to a successful outbound campaign: List Optimization, Email, Phone, and Social Media. This episode 022 with Blake Johnston, CEO at OutboundView, is less focused on messaging and more focused on reducing friction within the tools to help us have conversations. There is a category of technology called "Sales Acceleration" tools that the IT Channel needs to understand. They can transform ability to connect with buyers to drive attendance to events, webinars, and other content.

    • 23 min
    021: Software Engineering Concepts for Business People, Facing Impostor Syndrome with Jason Lestina

    021: Software Engineering Concepts for Business People, Facing Impostor Syndrome with Jason Lestina

    Jason Lestina, marketer turned software engineer, walks us through core concepts in software engineering that sales and marketers need to understand when selling software or IT products. We discuss Customer Success, agile, product management, and what tools developers use (GitHub and Automation). We hit on Jason's background. We discuss how working in computer graphics and IT Marketing spring-boarded him into a coding bootcamp. Finally, we hit on impostor syndrome and how to overcome that.

    • 1 hr 2 min
    020: Power of Storytelling in Software, Managing Perceived Value with Kyle Lacy

    020: Power of Storytelling in Software, Managing Perceived Value with Kyle Lacy

    Kyle Lacy is the VP of Marketing at Lessonly, a high-growth, venture-backed enterprise learning software. He is the author of 3 books and he did over 100 speaking engagements around the world between 2012 and 2014 when he was at Exact Target (now Salesforce Marketing Cloud). We discuss ego, your perceived value, storytelling, and using event marketing and personal branding to build meaningful connections with both buyers and peers.

    • 44 min

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