Outdoor Industry Executive Voices Highline Outdoor Group | Tony O'Neill

Today, I sit down with a marketing maven with deep roots in the outdoor, endurance sports, nutrition, and fashion industries.

Christian Lepley takes us through his journey from an ad agency to spearheading innovative campaigns for Levi Strauss & Co., The North Face, a VF Company, and GU Energy Labs.

Listen now to hear us discuss launching buzz-worthy campaigns and professional pizza making.



Christian's curated magazine list



Like The Wind

https://www.likethewindmagazine.com/



Adventure Journal

https://adventure-journal.com/



Trails Magazine

https://trailsmag.net/



Monocle

https://monocle.com/



01:28 Christian's entry point into the outdoor industry

04:20 MO when taking on VP of Marketing at GU Energy Labs

08:51 Creating Buzzworthy content

09:17 We don't know exactly

10:21 creating emotion

10:58 Most powerful emotions

16:09 Do you need to be authentic?

20:33 Difference between agency side versus brand side

29:50 Endemic or general Marketing agencies in the outdoor industry

33:05 Transitioning your marketing from agency to in-house













Highline Outdoor Group 

https://www.highlineoutdoor.com/



LinkedIn  https://www.linkedin.com/in/outdoorindustryrecruiter/

Tony O'Neill sits down with Keith Denny, an outdoor and athletic footwear pioneer.



With a career spanning decades working at iconic brands such as Keen, Converse, Timberland, and Nike, Keith has grown businesses with integrity and excellence, focusing on people development and innovative product creation.



He shares his experiences and insight into the industry, stressing the importance of strong team culture, effective consumer insight and the necessity of innovation for growth. Keith also highlights the significance of sustainability and the future of the industry.



Keith Denny's book recommendations



Leaders Eat Last

https://a.co/d/cN0YWva



The Book of Joy: Lasting Happiness in a Changing World

https://a.co/d/b6BY9oO





01:13 Nike Rep brings a bag of shoes to choose from

02:39 Second part of this clip

05:59 Hiring the right fit for Nike retail

06:38 Nike Ekin Team

13:51 Using consumer insights

22:08 Overcoming challenges to grow Timberland globally

26:14 Building culture on a global scale

29:17 Global culture in the footwear industry

31:40 Balancing brand integrity, innovation and P&L globally

40:16 Outdoor Industry Sustainability Progression



Highline Outdoor Group 

https://www.highlineoutdoor.com/



LinkedIn  https://www.linkedin.com/in/outdoorindustryrecruiter/

Today, I sit down with the remarkable Troy Michels, an active lifestyle enthusiast and brand leader in the action sports, CPG, and the Outdoor Industry.Troy's passion for outdoor activities has led him to experiences with various pro athletes, renowned brands and properties, including; Shaun White to Tiger Woods, Aspen Skiing Company/Snowmass, Budweiser, Burton Snowboards, @Coachella, JOCKO FUEL, K2, Nike, Oakley, ORIGIN® USA, Outside Magazine, the Olympics, Red Bull, Target, Universal, WME Sports/IMG, X Games, to name a few.We dive deep into Troy's life as he crisscrossed North America, accumulating experiences that most of us can only dream of being part of.



Books discussed

How Highly Effective People Speak: How High Performers Use Psychology to Influence With Ease 

https://a.co/d/aeDxz3C

The Ride of My Life

https://a.co/d/hpiSO9o 

Decodedhttps://a.co/d/hIYBdBg



Highline Outdoor Group  https://www.highlineoutdoor.com/

LinkedIn  https://www.linkedin.com/in/outdoorindustryrecruiter/

Join me today as I sit down with Bala Footwear Founder and CEO Brian Lockard, who developed a new footwear category after parting ways with Nike. Brian shares his incredible story of resilience, innovation, and unwavering determination in this episode. Discover how losing a job drove his mission to transform how healthcare professionals are treated and supported, just like elite athletes.

With a passion for bridging the gap between business and impact, Brian reveals the pivotal role that codified values and a strong company culture play in overcoming challenges and fostering success.

His story will inspire as he takes you behind the scenes of his groundbreaking healthcare footwear venture, where he listens and learns from healthcare professionals and actively involves them in the product creation process.



Book of Basketball

https://www.amazon.com/Book-Basketball-NBA-According-Sports/dp/0345520106

Insider Tips from an Outdoor Industry Career Transitioning Coach and Executive Recruiter.

Join our host, Tony O’Neill, as he sits down with fellow Outdoor Industry career expert Katie Crafts to discuss how to land the best jobs in the Outdoor Industry. Katie shares valuable insights and actionable tips for job seekers looking to break into exciting and meaningful work.

From customizing your resume to networking effectively on and off Linkedin, you'll discover the strategies that can make a difference in landing the best Outdoor Industry jobs in this highly competitive market.

How to stand out and succeed in your Outdoor Industry job search.

Proven strategies for success in navigating your job search.

Secrets to landing your dream job in the Outdoor Industry.

00:00 How to get a job in the Outdoor Industry
00:55 Katie's path into the Outdoor Industry
07:19 How to align your passion to your career in the Outdoor Industry
12:28 Misconceptions about breaking into the Outdoor Industry
14:29 Making one of the most important life decisions
27:08 Internal goal vocalization and networking to land your dream job
28:17 The Outdoor Industry Job Market is Highly Competitive


Katie Crafts https://www.linkedin.com/in/katiecrafts/

The KC Approach https://www.thekcapproach.com/

Katie’s Linkedin tutorial https://www.thekcapproach.com/freebie-linkedin-download

Today, I'm sitting down with Devon Sullivan, a mountain bike engineering savant, to discuss the world of mountain bike product development. We'll explore the differences between products designed for enthusiasts and those tailored for UCI Elite professional mountain bike racers.

Notably, Devon isn't just a mountain bike engineer; he's also an accomplished rider. He'll share his industry journey and emphasize the importance of patience and trust in product development.

We'll cover everything, from the significance of the product development process to the intricacies of engineering the Mountain Bikes that UCI World Cup racers use to secure the top spot on the podium.

Whether you're a passionate mountain biker or simply curious about the behind-the-scenes aspects of cycling industry product development, this episode promises to captivate and inform.

Highline Outdoor Group 



https://www.highlineoutdoor.com/



LinkedIn  https://www.linkedin.com/in/outdoorindustryrecruiter/