Outlier Academy 🏛 Iconic Founders, Investors, and Thinkers Outlier Academy

On the latest episode of Outlier Investors, we decode how Susa Ventures is building the next great seed-stage venture capital firm. Learn about Susa’s playbook for finding the best seed-stage companies, discovering their focus areas and industries, creating their investing algorithm, approaching due diligence, thinking about pro rata follow-on investments, and more. To date, Susa Ventures has raised more than $600M and has invested in companies including Stedi, Flexport, and Robinhood.
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On the latest episode of 20 Minute Playbook, we interview Jannick Malling, Public’s Cofounder & Co-CEO. We decode what he’s mastered and learned along the way—from lessons as an entrepreneur to his favorite books, his superpowers, the advice he’d give his younger self, and more—all in 20 minutes.
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On the latest episode of Outlier Founders, we decode how Public is building the investment platform of the future — from their initial focus on fractional shares, to adding alternative assets, how they’ve built social features and community into their platform, and more. Learn Public’s playbook for finding product market fit, achieving viral growth, building a multi-sided product, as well as their unique approach for driving accountability and ownership across their team.
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Joey Cofone shares the lessons he’s learned as an award-winning designer, the Founder & CEO of Baronfig, and the author of The Laws of Creativity, including why he’s fascinated with the juxtaposition between skill and renown, how he worked with James Clear to design the Clear Habit Journal, why experimentation is Baronfig’s most important value, how rock bottom taught him how to take risks, and so much more.
“There’s a stereotype of creatives, which is that they’re just flying by the seat of their pants. I’m here to tell you that it’s absolutely not true. We need to separate that from what creativity is. We need to decouple this ridiculous stereotype so that more people can blossom creatively.” — Joey Cofone
EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED)
https://www.danielscrivner.com/notes/joey-cofone-playbook   
FULL TEXT TRANSCRIPT
https://www.danielscrivner.com/notes/joey-cofone-playbook-transcript    
CHAPTERS

(00:00:00) - Introduction

(00:01:08) - Wrestling with Skill vs Renown

(00:02:57) - Why People Would Be Surprised at Joey Cofone’s Daily Discipline

(00:04:04) - Why Joey Cofone Has Been Tracking His Habits for 13 Years

(00:05:21) - Joey Cofone’s Favorite Baronfig Products

(00:07:23) - How Joey Cofone and James Clear Designed the Clear Habit Journal

(00:10:46) - The Laws of Creativity by Joey Cofone in 90 Seconds

(00:12:51) - How Rock Bottom Taught Joey Cofone How to Take Risks

(00:16:07) - Why the Most Important Value at Baronfig is Experimentation

(00:22:08) - Joey Shares His Favorite Books Including Radical Candor and The Phantom Tollbooth

(00:23:47) - Joey Cofone’s Favorite Advice From His Barber and Malcom Gladwell

(00:26:11) - How Joey Cofone Learns From Failure at Baronfig


ABOUT THE GUEST
Joey Cofone is the Founder & CEO of Baronfig and an award-winning designer and entrepreneur. His work has been featured in Fast Company, Bloomberg, New York Magazine, Bon Appétit, Quartz, Mashable, Gizmodo, and Print, among others. Joey was named a New Visual Artist and, separately, Wunderkind designer by Print magazine.
He strives to make work that appeals to curious minds—work that’s beautiful, smart, and communicative. He believes that design is the least of a designer’s worries, that story is at the heart of all tasks, and jumping off cliffs is the only way to grow.
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Overcast: https://overcast.fm/itunes1523851182
ABOUT OUTLIER ACADEMY
Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK.
Website: https://www.outlieracademy.com
Twitter: https://www.twitter.com/outlieracademy
ABOUT DANIEL SCRIVNER
Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts.
Website: https://www.danielscrivner.com
Twitter: https://www.twitter.com/danielscrivner
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Listen to one of our favorite moments from tomorrow’s 20 Minute Playbook episode featuring Joey Cofone, Founder & CEO of Baronfig.
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Joey Cofone, Founder & CEO of the much loved “tools for thinkers” company Baronfig, joins me on Outlier Book Club to decode his new book, The Laws of Creativity. We cover why creativity isn’t magic, how creators across history from Albert Einstein to Grace Hopper and Bruce Lee wielded creativity to reach incredible heights, practical ways to hone your creativity, a framework for generating ideas, Joey’s process for writing the book, and so much more.
“At this point in my career, I have art directed over 100 products from a rough idea into consumer’s hands. I’ve collaborated with incredible creators like James Clear and Roxane Gay. There came a point where it was very obvious how it all worked and fit together—because I was always interested not just in what I was doing but how I was doing it.” — Joey Cofone
EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED)
https://www.danielscrivner.com/notes/laws-of-creativity-joey-cofone  
FULL TEXT TRANSCRIPT
https://www.danielscrivner.com/notes/laws-of-creativity-joey-cofone-transcript   
CHAPTERS

(00:00:00) - Introduction

(00:01:49) - Origin Story of The Laws of Creativity

(00:06:39) - Distilling Down the Laws of Creativity

(00:08:17) - What Creativity Is and Why It Isn’t Magic

(00:18:17) - On Zeno’s Paradox and Choosing to Finish

(00:22:58) - The Laws of Mindset, Action, and Greatness

(00:25:57) - Joey’s Favorite Law: The Law of Competition

(00:29:55) - The Law of Precision

(00:33:00) - The Law of The Muse

(00:36:06) - On Borrowing vs Stealing Ideas

(00:39:42) - The Law of Simplicity

(00:42:56) - The Law of Good Enough

(00:46:51) - Joey’s Process for Writing the Book

(00:55:54) - Knowing When the Book Was Done

(01:02:07) - The Highs and Lows of Creating Baronfig

(01:04:54) - Creativity vs Business

(01:08:21) - Baronfig: The Idea Company


ABOUT THE BOOK
In his book The Laws of Creativity, Joey debunks why creativity isn’t magic and shares what it is, how it works, and how you can harness it in your everyday life. Learn how to unlock your originality and awaken your creative genius with Joey Cofone—award-winning designer and Founder & CEO of the much loved “Tools for Thinkers'' brand Baronfig.
Each of the 39 Laws of Creativity are illustrated with inspiring, enlightening, and surprising stories of iconic creators across history—including Albert Einstein, Serena Williams, Martin Luther King Jr., Harry Houdini, Grace Hopper, Bruce Lee, and many more. Joey breaks down how these titans of history wielded creativity to reach incredible heights.
“Drawing on decades of experience, Joey Cofone has distilled the elements of creativity into an excellent, easy-to-use guide. The Laws of Creativity provides a roadmap for unleashing the creative force inside you.” — James Clear, Author of Atomic Habits
💌 FREE NEWSLETTER
https://www.outlieracademy.com/newsletter
🎙 LISTEN ON
iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182
Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775
Overcast: https://overcast.fm/itunes1523851182
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