Outreach That Works: Quality, Relevance, and Relationship-Building with Becky Hipkiss

Amanda Rosevear, host and General Manager of ALF Insight, chats to Becky Hipkiss, who leads new business at marketing agency, We Are Futures.

In 2025 Becky was named as BD100’s Rising Star with judges citing her "purpose-driven mindset, tenacity and clear results" and in this conversation, she shares her expertise on effective outreach strategies, relationship building, and pipeline health.

Discover practical tips on how to cut through digital noise and build meaningful connections that lead to long-term success.

00:00 Welcome and Guest Intro

01:27 Bad Outreach Red Flags

03:59 Channels That Cut Through

06:57 Email vs LinkedIn Messaging

10:41 Creating Cut Through

13:04 Building a Flexible Framework

18:22 Staying Top of Mind

23:06 Pipeline Roles and Relationship Equity

27:16 Metrics That Matter

30:22 Personalisation at Scale

33:32 Team GB Outreach Win Story

38:55 Quick Fire Questions

42:48 Wrap Up and Key Takeaways

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

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