100 episodes

The podcast about the business side of creativity in the outdoor industry. Every week we chat with entrepreneurs and outdoor industry innovators to share their insights, observations and a few good adventure stories. www.wheeliecreative.com/podcast

Outside By Design WHEELIE

    • Careers
    • 4.8 • 18 Ratings

The podcast about the business side of creativity in the outdoor industry. Every week we chat with entrepreneurs and outdoor industry innovators to share their insights, observations and a few good adventure stories. www.wheeliecreative.com/podcast

    Brand Versus Branding (Minisode 6)

    Brand Versus Branding (Minisode 6)

    This week's minisode features Lisa's take on the responsibility we have as creatives, how to mesh fine art and design into your creative work, and how branding differs from brand. This is a short & sweet episode for outdoor creatives, marketing managers, or anyone else who needs fired up!
     
    Follow us on Instagram: @wheeliecreative
    View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
    Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

    • 11 min
    The Camera As a Weapon with Eric Arce // Photographer and Pedal 2 The People Co-Founder

    The Camera As a Weapon with Eric Arce // Photographer and Pedal 2 The People Co-Founder

    "It's really critical to have people behind the lens that can kind of tease out these nuances in photography."
    We're joined this week by Eric Arce - freelance photographer, Specialized ambassador, and co-founder of Pedal 2 The People. Eric speaks about infusing BIPOC experience into his photos, how a camera can be both a tool and a weapon, and how facing his mortality led him to find what he really wanted to do. This episode is jam-packed with insights and thoughtfulness, don't miss it!
    Follow Eric:
    @pedalhomie
    @pedal2thepeople
    Eric Arce Photography
     
    Follow us on Instagram: @wheeliecreative
    View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
    Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

    • 51 min
    Lessons Learned from 100 Podcast Episodes (Minisode)

    Lessons Learned from 100 Podcast Episodes (Minisode)

    We're celebrating our 100th (!) episode of Outside by Design with a special minisode!
    Lisa sits down and reflects on the themes that have come up after 6 years of podcasting and what we have learned about growth from our past guests. This episode covers the chaos of creativity, the evolutionary process, and where we're going from here.
    Follow us on Instagram: @wheeliecreative
    View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
    Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

    • 10 min
    Building a Legacy with Kristin Carpenter / Verde Brand Communications & Channel Mastery

    Building a Legacy with Kristin Carpenter / Verde Brand Communications & Channel Mastery

    "I have always been kind of used to working twice or three times as hard."
    This week we're joined by Kristin Carpenter - founder/CEO of Verde Brand Communications and host of the Channel Mastery podcast. Kristin shares how she's changed over 20 years of owning her PR agency, her experience running a company as a woman and a mom, and how brand leaders can sign up for her Multi-Channel Marketing Academy. Kristin dives deep into personal evolution, the impacts of COVID, and thought leadership.
    Follow Kristin:
    @verdebrandcommunications
    @kc.carpediem
    LinkedIn
    Multi-Channel Marketing Academy
    channelmastery.com
     
    Follow us on Instagram: @wheeliecreative
    View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
    Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

    • 37 min
    Ask The Hard Questions with Amelia Arvesen / Honing Her Craft & Freelance Journalism

    Ask The Hard Questions with Amelia Arvesen / Honing Her Craft & Freelance Journalism

    Even though she prefers the written word to communicate, outdoor journalist Amelia Arvesen CRUSHED this conversation! Amelia joins us to talk about what makes a good story, the role of truth in journalism, and why she started the Honing Her Craft newsletter featuring female creatives across all industries. You won't want to miss this episode!
    Follow Amelia:
    @hi_amelia
    honinghercraft.substack.com
    ameliaarvesen.com
     
    Follow us on Instagram: @wheeliecreative
    View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
    Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

    • 39 min
    Enjoying the Process with AJ Wiley / Illustrator and Kumawave Founder

    Enjoying the Process with AJ Wiley / Illustrator and Kumawave Founder

    "I want to be the best at what I'm doing and I'm going to put the time in."
     
    This week we're joined by designer and illustrator AJ Wiley! AJ discusses his newly launched apparel brand Kumawave, his goal with his art, how TikTok success grew his following, and why artists shouldn't value engagement numbers.
     
    Follow AJ:
    AJ's TikTok
    @ajwiley.design
    @kumawavebrand
     
    Follow us on Instagram: @wheeliecreative
    View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
    Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

    • 32 min

Customer Reviews

4.8 out of 5
18 Ratings

18 Ratings

LaraSilven ,

Fun and Insightful

Lisa and Iris’ commentary is so fun and insightful and they have a great lineup of relevant and diverse guests. Lisa asks questions that many wouldn’t think to ask, so the conversation is always interesting and flows so well. Thanks Wheelie!

outaide ,

So fun!

You always have the best guests! Love hearing what everyone is looking at in the beginning :)

DeniseMenise ,

Loved your podcast!

I just listened to twintuition and appreciated the authentic dialogue. You make me want a twin.

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