21 episodes

Gain insider agency insights on crafting campaigns that deliver. Join us biweekly on Thursdays as we deep dive into the trends that are defining the future of marketing. Your hosts, TEAM LEWIS VPs of Growth Strategy and Paid Media, Nicole Allen and Rex Petrill, will be joined by in-house experts, clients, and partners to break down how brands can outsmart the competition and win with compelling omni-channel creative campaigns that last.

Outsmart TEAM LEWIS

    • Business
    • 5.0 • 9 Ratings

Gain insider agency insights on crafting campaigns that deliver. Join us biweekly on Thursdays as we deep dive into the trends that are defining the future of marketing. Your hosts, TEAM LEWIS VPs of Growth Strategy and Paid Media, Nicole Allen and Rex Petrill, will be joined by in-house experts, clients, and partners to break down how brands can outsmart the competition and win with compelling omni-channel creative campaigns that last.

    Marketing Trends: Past, Present & Future

    Marketing Trends: Past, Present & Future

    On our final Outsmart episode of Season 2, Nicole and Rex look back on their podcasting journey throughout 2022. 
    In this episode we chat through:
    Highlights from the first two seasons of Outsmart How accurate the predictions from our premiere episode turned out Five trends that marketers should expect heading into 2023

    • 14 min
    Connecting Through Content

    Connecting Through Content

    On this episode of Outsmart, Nicole and Rex chat with their last guest of 2022, Mark Tay, who leads content marketing in the APAC region at TEAM LEWIS.
    In the episode we explore:
    Creating an adaptable, but structured framework for content creation The importance of research and planning in a content strategy Bringing empathy into your content, from ideation and creation to execution and distribution

    • 24 min
    Impact of Social Media

    Impact of Social Media

    On this episode of Outsmart, Nicole Allen and Rex Petrill are joined by Claude Springer. As the Area Director of Social at Meltwater and an advisor for SupportRoom, a workplace mental health platform, Claude has a unique perspective on social media.
    In the episode we dive into:
    Top findings from Meltwater’s latest State of Social Survey How social has become intertwined with modern society The intricate relationship between social media and mental health

    • 30 min
    Influencing With Intention

    Influencing With Intention

    This week on Outsmart, Nicole Allen and Steph Proos are back for the 2nd part of our special series with Social Media & Digital Content Manager at ASTROGLIDE, Emily Davis.
    In the episode we discuss:
    Strategic approaches to partnering with influencers Being nimble on social to capitalize on trending moments in time How consumer behaviors inform product innovation

    • 16 min
    Marketing the Unmentionable

    Marketing the Unmentionable

    This week on Outsmart, Nicole and guest host Steph Proos chat with Social Media & Digital Content Manager at ASTROGLIDE, Emily Davis.
    In the episode we explore:
    The delicate dance around advertising restrictions for taboo products Creating strategic solutions when typical promotion avenues are limited Letting your audience’s behavior influence your social strategy per platform

    • 25 min
    Redefining Innovation

    Redefining Innovation

    On this episode of Outsmart, hosts Rex and Nicole explore what it means to innovate creatively with TEAM LEWIS Global Head of Innovation, Andy Martinus.
    In the episode we dive into:
    Why innovation doesn’t always mean looking at the next shiny thing The ongoing shift from Web 2 to Web 3 Brands who are getting innovation right, and who has gotten it wrong

    • 30 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

Nick DQ ,

Love this podcast

Great stuff. Very informative and educational while being fun and engaging to listen to. Excited for the 2nd season!

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