Outsourcing Your Property Business Latoya McDonald

Sam Cooke, owner of ‘Blue Bricks Magazine’ and ‘We Are Property Marketing’ is talking with Latoya about building your business and the power of marketing and social media in promoting your business.They discuss in depth what goes on behind the scenes for any business and the vital role that marketing plays in connecting with the right people to effectively develop and grow a successful business
KEY TAKEAWAYS
With any business, there is a lot going on behind the scenesIf you can effectively market your business you can dominate in your sectorYou should be investing in your business at different times at different levelsIf you have a business that you want to promote you have to be on social media and put effort into itIf you are posting and then you ghost people will just move on, you have to be consistentIf your people are on social media that’s where you need to beMindset is now shifting towards short-form content people want to consume as much as they can in as short a time as possibleBEST MOMENTS‘Putting yourself out there and doing something different will get you noticed’‘With Blue Bricks we’ve grown a really strong community’‘Short form, entertaining and informative content is what’s taking over’
RESOURCES FOR THIS EPISODE- LinkedIn: https://www.linkedin.com/in/sam-cooke-7916b41b3- Facebook: https://www.facebook.com/sam.cooke.355- Instagram: https://instagram.com/sjcooke03?igshid=MzRlODBiNWFlZA- Email: Sam@BlueBricksMagazine.com
VALUABLE RESOURCESStore: https://stan.store/Outsourcing_Your_Property_BusinessFacebook page: https://www.facebook.com/outsourcingyourpropertybusinessFacebook group: https://www.facebook.com/outsourcingyourpropertybusinessYoutube: https://www.youtube.com/channel/UC8RnL3J1m-bPDhCBtRisuVQInstagram: https://www.instagram.com/outsourcing_your_property_biz/Tiktok: https://www.tiktok.com/@outsource_your_prop_biz
 
ABOUT THE HOSTLatoya McDonald started her property career in her teens as a Real Estate agent before relocating from New Zealand to England in 2011.In 2012, she started Harcourt White, a lettings and property management company based in Cornwall. With a keen interest in HMO, local property investment, and systems and procedures, Latoya is passionate about coaching like-minded property investors to get the most out of their businesses while maintaining a healthy work/life balance. 
This show was brought to you by Progressive Media


Hosted on Acast. See acast.com/privacy for more information.

Paul Wells, PPN Leamington Spa host is with Latoya talking about the value of property networking and especially the positives of the Leamington Spa network events with guest speakers and the opportunity to find out about the opportunities in property investment, wherever you are on your property journey
Paul is passionate about hosting PPN events and the opportunities  to bring clarity and share the possibilities for those who are interested in property investment and getting yourself along to the next PPN event is a great way to get started on building the connections that really do make a difference.
KEY TAKEAWAYS
We always bring value to every event, with options and information to help people understand what’s possibleIt’s all about people, it’s a people business and we all want connection and to learnThere are some awesome strategies out there for those who have money to get started with and those who don’tThere are many different ways to buy, control and manage property and we bring clarity to those varied strategiesNetworking events are a great opportunity to network and connect with othersProperty is a long game and I bring the systems, procedures and virtual assistants that make it workCommunicate with people, connect and you will build collaborative relationshipsBEST MOMENTS
‘It’s a property network event for people of any background, we all know property because we all live in property’
‘It’s an insight into what is possible, we have a fantastic community of experienced investors who we invite to speak every month’
‘The low hourly rate stuff is really important but you don’t have to be the person doing it’
RESOURCES FOR THIS EPISODE
PPN Leamington Spa host - https://progressivepropertynetwork.co.uk/event-leamington-spa/
Here are his socials:- https://www.facebook.com/paul.wells.188- https://www.linkedin.com/in/paul-wells-70761360/- https://www.instagram.com/ppn_leamington/
 
VALUABLE RESOURCES
Store: https://stan.store/Outsourcing_Your_Property_Business
Facebook page: https://www.facebook.com/outsourcingyourpropertybusiness
Facebook group: https://www.facebook.com/outsourcingyourpropertybusiness
Youtube: https://www.youtube.com/channel/UC8RnL3J1m-bPDhCBtRisuVQ
Instagram: https://www.instagram.com/outsourcing_your_property_biz/
Tiktok: https://www.tiktok.com/@outsource_your_prop_bizABOUT THE HOST
Latoya McDonald started her property career in her teens as a Real Estate agent before relocating from New Zealand to England in 2011.
 
In 2012, she started Harcourt White, a lettings and property management company based in Cornwall. With a keen interest in HMO, local property investment, and systems and procedures, Latoya is passionate about coaching like-minded property investors to get the most out of their businesses while maintaining a healthy work/life balance.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
This show was brought to you by Progressive Media


Hosted on Acast. See acast.com/privacy for more information.

Latoya is discussing the important stuff that needs to be done every year - annual certificates that are compulsory.There are ways of making sure you can stay on track and are able to keep on top of getting things done at the right time and Latoya shares how you can get ahead and make sure you are only doing the high money making activities in your business 
KEY TAKEAWAYS 
A competent letting agent will take care of everything Having a system that keeps an overview of what’s been done is a good way of ensuring certificates get doneSet up a system that alerts you 6 weeks before the work needs to be completed by The next step up is to get a virtual assistant who is also alertedYou can do high money making activities that add value BEST MOMENTS‘The virtual assistant can be doing those low hourly rate activities for you’ ‘Certificates aren’t missed on purpose, it usually comes down to the amount of other things going on’ 
VALUABLE RESOURCESStore: https://stan.store/Outsourcing_Your_Property_BusinessFacebook page: https://www.facebook.com/outsourcingyourpropertybusinessFacebook group: https://www.facebook.com/outsourcingyourpropertybusinessYoutube: https://www.youtube.com/channel/UC8RnL3J1m-bPDhCBtRisuVQInstagram: https://www.instagram.com/outsourcing_your_property_biz/Tiktok: https://www.tiktok.com/@outsource_your_prop_biz
 
ABOUT THE HOSTLatoya McDonald started her property career in her teens as a Real Estate agent before relocating from New Zealand to England in 2011.In 2012, she started Harcourt White, a lettings and property management company based in Cornwall. With a keen interest in HMO, local property investment, and systems and procedures, Latoya is passionate about coaching like-minded property investors to get the most out of their businesses while maintaining a healthy work/life balance.
This show was brought to you by Progressive Media


Hosted on Acast. See acast.com/privacy for more information.

In this episode, Latoya looks at the best and most effective way to structure your letting agency so that you get the best returns and the benefit of increased well-being with a smaller and more efficient team making effective use of processes and systems
If you want to start a letting agency or incorporate one into your property business in a way that is positive for your profit margin then this is the episode for you
 KEY TAKEAWAYS
You need to be able to utilise your team effectively and they need to be able to carry out their designated roles independentlyReview the people in your team, the roles they fulfil and if they give a good return for the businessYour top employed staff should be at the front of the office and low-level tasks and activities should be outsourcedVirtual assistants are structured and you only pay for the time they are completing work for youHaving fewer employees is better for your mental health, you can sometimes end up with a bigger business without wanting to be thereNetworking is key and something your employed staff can effectively do for you to grow your business BEST MOMENTS
‘Within a letting agency virtual assistants are what makes the difference’
‘Decreasing your staff costs will make your business more profitable’
‘We run our letting agency on self-employed and virtual assistants’
VALUABLE RESOURCES
Store: https://stan.store/Outsourcing_Your_Property_Business
Facebook page: https://www.facebook.com/outsourcingyourpropertybusiness
Facebook group: https://www.facebook.com/outsourcingyourpropertybusiness
Youtube: https://www.youtube.com/channel/UC8RnL3J1m-bPDhCBtRisuVQ
Instagram: https://www.instagram.com/outsourcing_your_property_biz/
Tiktok: https://www.tiktok.com/@outsource_your_prop_bizABOUT THE HOSTLatoya McDonald started her property career in her teens as a Real Estate agent before relocating from New Zealand to England in 2011.
 In 2012, she started Harcourt White, a lettings and property management company based in Cornwall. With a keen interest in HMO, local property investment, and systems and procedures, Latoya is passionate about coaching like-minded property investors to get the most out of their businesses while maintaining a healthy work/life balance.
This show was brought to you by Progressive Media


Hosted on Acast. See acast.com/privacy for more information.

John, from Expat Property Story, talks with Latoya about his property journey and the objectives and goals he is working towards.
They discuss running and managing a property business when you are in a different country and what’s needed to move to the next level
KEY TAKEAWAYS  
We aren’t relying on capital growth we are looking for high-cash-flow situationsDiversity of location can be a positive as prices changes are not always standardised across the countryThe properties purchased for serviced accommodation  can easily be turned back into buy-to-let if legislation changesI listened to lots of podcasts and grew my contacts and network from thisYou do need boots on the ground in some way whether it’s through family, friends or through a trusted property partnerScaling up and working with property investors means having systems and processes in placeUsing virtual assistants for your social media means you can connect and serve the people you want to more easily and get everything doneBEST MOMENTS‘It’s about finding the right people to work with, like and trust’‘We manage the managers of our properties, not the tenants’'We are working on a strategy to replace our income in retirement and be able to help refugees’
RESOURCES FOR THIS EPISODEWebsite:  https://www.expatpropertystory.comInstagram:  https://www.instagram.com/expat_property_story/
VALUABLE RESOURCESStore: https://stan.store/Outsourcing_Your_Property_BusinessFacebook page: https://www.facebook.com/outsourcingyourpropertybusinessFacebook group: https://www.facebook.com/outsourcingyourpropertybusinessYoutube: https://www.youtube.com/channel/UC8RnL3J1m-bPDhCBtRisuVQInstagram: https://www.instagram.com/outsourcing_your_property_biz/Tiktok: https://www.tiktok.com/@outsource_your_prop_biz
 
ABOUT THE HOSTLatoya McDonald started her property career in her teens as a Real Estate agent before relocating from New Zealand to England in 2011.In 2012, she started Harcourt White, a lettings and property management company based in Cornwall. With a keen interest in HMO, local property investment, and systems and procedures, Latoya is passionate about coaching like-minded property investors to get the most out of their businesses while maintaining a healthy work/life balance.
This show was brought to you by Progressive Media


Hosted on Acast. See acast.com/privacy for more information.

Mo Jogee property investor talks with Latoya, sharing his property journey and how he came into the family property business
He talks about the property network event he established and runs in Leeds monthly and discusses the benefits of being part of a property network and why property is a people-centric business. Latoya will be speaking at the event on the 13 June and gives a sneak peek at what she will be covering including advice and information that you can act on immediately wherever you are on your property journey.KEY TAKEAWAYS
My property interest is in commercial conversions and I’ve been able to leverage the existing family portfolio of buy-to-lets to further the development of the businessI’ve taught my children about what we do as a business I want to educate them about what’s available out thereAdapting and being open to re-learning is an important mindsetYou need other people to be aware of what you do and to network with other property people. People want to do business with other peopleMy event is about educating yourself and networking with people in the Leeds area who are investingRunning the event has helped me to grow, every area of property is coveredProperty isn’t always easy but there are lots of benefitsBEST MOMENTS
‘Property really brought us together’
‘Property is all about people and I run a property networking event in Leeds,  which is where I invest’
‘Get into the property arena and get a feel for what it’s about, it’s a very people-centric business’
RESOURCES FOR THIS EPISODE
Host of PPN Leeds – Mo Jogee
Email:  mojogee@progressivepropertynetwork.co.uk
Social media:
- Instagram:  https://www.instagram.com/mojogee_official/
- LinkedIn:  https://www.linkedin.com/in/mo-jogee-1aa4b03b/
 Link to event:  https://progressivepropertynetwork.co.uk/event-leeds/
 Link to ticket:  https://sa147.infusionsoft.com/app/orderForms/PPN-Leeds-Single-Ticket-2023
VALUABLE RESOURCES
Store: https://stan.store/Outsourcing_Your_Property_Business
Facebook page: https://www.facebook.com/outsourcingyourpropertybusiness
Facebook group: https://www.facebook.com/outsourcingyourpropertybusiness
Youtube: https://www.youtube.com/channel/UC8RnL3J1m-bPDhCBtRisuVQ
Instagram: https://www.instagram.com/outsourcing_your_property_biz/
Tiktok: https://www.tiktok.com/@outsource_your_prop_bizABOUT THE HOST
Latoya McDonald started her property career in her teens as a Real Estate agent before relocating from New Zealand to England in 2011.
In 2012, she started Harcourt White, a lettings and property management company based in Cornwall. With a keen interest in HMO, local property investment, and systems and procedures, Latoya is passionate about coaching like-minded property investors to get the most out of their businesses while maintaining a healthy work/life balance.
This show was brought to you by Progressive Media


Hosted on Acast. See acast.com/privacy for more information.