Over A Pint Marketing Podcast

Over A Pint Productions
  • 5.0 (7)
  • MARKETING
  • UPDATED BIWEEKLY
Over A Pint Marketing Podcast

This podcast focuses on the fast-paced and ever-changing world of marketing. And is told through the eyes of three industry veterans with over 75 years of in the trenches experience. No theory here! Theory is for wimps. This is real-world, practical experience told to you by those that have been there...and that includes the guests. So grab a pint of your favorite and join us for the show.

  1. 10H AGO

    Shante Micah + Josh Moody Are Changing The PR Game

    #169 Joining Pat are Shante Micah and Josh Moody, the founders of Hi Good News. A PR agency that is NOT like any other PR agency.    The discussion centers on the evolution of PR, highlighting how traditional methods are becoming obsolete and trust and human connection are paramount.    Micah and Moody are empowering clients with an AI-powered "blueprint" that provides transparent access to contacts, story angles, and pitches, fostering long-term relationships directly for the brand rather than gatekeeping them.    Here’s the breakdown of the show:  00:00 – 02:00 Intro & Background  02:00 – 06:00 State of Modern PR  06:00 – 09:00 Trust as the New Currency  09:00 – 13:00 Origin Story of Good News  13:00 – 18:00 What Makes Good News Different  18:00 – 23:00 The Good News Blueprint  29:00 – 36:00 The Three Core Indices 36:00 – 41:00 AI Behind the Curtain  41:00 – 46:00 Misunderstandings About PR 1:05:00 – 1:08:00 Channel Trends  1:08:00 – 1:10:00 Future Vision  1:13:00 – 1:16:00 Finding Right Fit Clients  1:19:00 – End Closing  Get in touch with Shante here: https://www.linkedin.com/in/shantemicah/ Get in touch with Josh here: https://www.linkedin.com/in/joshuadmoody/ Check out their site: https://www.higoodnews.com/ Connect with Pat here: pmcgovern@ascedia.com   Oh before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!  Thanks, you’re the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

    56 min

  2. JUL 10

    How To Turn Around A Struggling Brand With Brian Bennett

    #168 Brian Bennett is the President of Stir Advertising, an agency specializing in the art and science of helping turn around struggling brands.    Bennett has spent a career helping brands. And in this episode, he shares some of his insights and wisdom as a turnaround ninja.    Here’s the breakdown of the show:       0:00 – 2:00 Intro  2:00 – 7:00 State of Branding Today vs. Past 7:00 – 14:00 When Clients Think They Need a Turnaround 14:00 – 21:00 Discovery Process & Stakeholder Interviews 28:00 – 35:00 When the Problem is the Product, Not the Messaging 35:00 – 42:00 Synthesizing Data into Strategy 42:00 – 48:00 Case Studies & Big Simple Ideas 48:00 – 54:00 Simplicity vs. Overcomplication 54:00 – 59:00 Key Branding Ingredients & Marketer Skills 59:00 – 1:04:00 Why Start Stir & Agency Evolution 1:04:00 – 1:09:00 Media Strategy & AI Insights 1:09:00 – End Closing Get in touch with Brian here: https://www.linkedin.com/in/brianbennettprofile/ or here: https://www.stirstuff.com/contact-us/ Connect with Pat here: pmcgovern@ascedia.com   Oh before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!  Thanks, you’re the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

    55 min

  3. JUN 30

    An Enrollment Masterclass With UW-Milwaukee’s Marc Young

    #167 Listen up all my higher ed peeps. I’ve got something special here. Mark Young is the Executive Director of Undergraduate Admissions & Divisional Strategy at UW-Milwaukee, and he’s been rewriting the recruitment playbook.    Here’s the short story. When Young got to UW-Milwaukee, there was no recruitment plan. So he got to work. And in short order, turned transactional recruitment into relational recruitment.  No more just shoving forms at students. Instead, the focus is on creating emotional connections and making students feel seen from day one. The result: record numbers of students!   Here’s how Young and his team did it + so much more:  0:00 — Intro and Mark's role explained 5:30 — Defining and building culture (students and staff) 16:30 — Why only undergrad admissions? 20:30 — Current challenges in higher ed 33:00 — What's working now? 48:00 — Traditional media’s role 50:00 — Department transformation since 2021 58:00 — Record enrollment numbers and retention focus 1:03:00 — Metrics and obsession with data 1:10:00 — Wisconsin vs. out-of-state recruitment strategy 1:20:00 — AI adoption in admissions 1:25:00 — Final thoughts   Get in touch with Marc here: https://www.linkedin.com/in/marc-young/ Connect with Pat here: pmcgovern@ascedia.com   Oh, before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!  Thanks, you’re the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

    56 min

  4. JUN 19

    Cory Ampe – The Swiss Army Knife of Marketing

    #166 Hey there you amazing listeners. Thanks for checking out the show. We have a great one for y’all today. It’s a sit-down with the super-talented and bourbon-curious Cory Ampe.    Ampe is the founder and CEO of Campe + Co. She’s also a BizTimes 2024 Notable Marketing Executive.    In this episode, she shares how her zigzag journey through PR, publishing, and agency life led her to build a fractional CMO practice that’s equal parts strategy and scrappy brilliance.    Here's what you're going to get:   01:00 – Intro, Bourbon, Beer, and Early Career 11:00 – Launching Campe & Co 13:00 – Services, Flexibility & Team Model 18:00 – Discovery Process & Client Assessment 23:00 – Strategic Roadmaps & Brand Alignment 25:00 – Creative Differentiation & Standing Out 33:00 – AI + Creativity = The New Handshake 35:00 – Competitive Audits & Spreadsheet Magic 42:00 – Internal Comms, HR & Culture Alignment 45:00 – Content Strategy & Storytelling Mindset 52:00 – How Cory Uses AI Today 54:00 – Networking Advice for All Career Stages 57:00 – Wrap-Up   Connect with Cory on LinkedIn: https://www.linkedin.com/in/coryampe/   Connect with Pat at: pmcgovern@ascedia.com   Before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!  Thanks, you’re the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

    1h 3m

  5. JUN 12

    Michele Tonkovitz: From Copywriter to CEO of Green Onion Creative

    #165 Holy sh*t how did we get to 165 already??!! And ain’t no better person to have on the pod than the Onion Lady herself, Ms. Michele Tonkovitz.    Michele, or MT as her public knows her, is the Founder and CEO of Green Onion Creative. A successful agency rooted in Milwaukee.    Not only is she a friend of the pod. She delivers great insights on marketing. Plus, she shares a great case study for her PR work around for Buc-ee’s in Oak Creek.    Want more? Yeah you do becasuse there's so much more!   Here are the highlights:    [00:00] Intro & Background [04:30] Running an Agency: The Highs & Lows [10:45] Self-Awareness and Knowing Your Strengths [14:30] Advice for Aspiring Business Owners [17:20] A Day in the Life [21:10] Managing a Virtual Team [25:10] What’s Changed in Advertising [29:00] Changing Client Behavior & Expectations [31:10] Networking Philosophy [42:00] Clients Often Don’t Understand PR [48:00] Case Study: Buc-ee’s in Oak Creek [54:30] The Agency World at Large [56:10] Sharpening Focus & The “Dying Dog” Analogy [1:01:20] Vision for the Next 3–5 Years and Wrap Connect with Michele on LinkedIn: https://www.linkedin.com/in/micheletonkovitz/ Connect with Pat at: pmcgovern@ascedia.com   Before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!  Thanks, you’re the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

    46 min

  6. JUN 4

    Matt King: CEO at Hunger Task Force

    #164 The work Hunger Task Force (HTF) is doing is impressive. Check out these stats:    It supports 50+ food pantries,  20+ meal sites 100+ senior-serving locations locally And 150+ statewide partners via the Hunger Relief Federation   Plus, they have a farm!    A 28-acre partnership with Milwaukee County producing over 500,000 pounds of fresh produce annually, feeding the food system from the ground up.  Impressive!   Here are the highlights…make sure to have a listen!   00:00:00 – Intro + What’s in Your Pint? 00:03:30 – The Hunger Task Force Origin Story 00:07:20 – How Matt Got Started 00:12:40 – A Day in the Life of a Nonprofit CEO 00:15:35 – By the Numbers: HTF’s Scope and Scale 00:17:30 – The Nonprofit Landscape Right Now 00:21:15 – Keeping Morale High in a Heavy Job 00:25:30 – How Hunger Task Force Approaches Marketing 00:30:15 – Measuring What Works 00:33:30 – What People Get Wrong About Hunger Task Force 00:36:50 – The Power of Volunteers as Brand Ambassadors 00:40:15 – Advice for Small Nonprofits with No Budget 00:42:30 – Leadership Style + Superpower 00:46:10 – Walking the Line: Leadership vs Micromanagement 00:48:00 – The Farm: A Fresh Solution to a Food Desert 00:51:45 – Final Word + Call to Action Connect with Matt: https://www.linkedin.com/in/matt-king-a652284b/ Connect with Pat at: pmcgovern@ascedia.com   Before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!  Thanks, you’re the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

    38 min

  7. MAY 29

    Dana Lytle + Emily Steele From Planet Propaganda: Why Long-Term Client Relationships Will Always Beat a Flashy Pitch Deck

    #163 Pat sits down with Dana Lytle, Founder and CEO, and Emily Steele, President, of Madison-based ad agency Planet Propaganda — a shop with a point of view and zero interest in coloring inside the traditional ad agency lines.   This agency has done incredible work for:    ✅ Duluth Trading Company   ✅ Jimmy John’s Sandwiches    ✅ Jersey Mike’s Subs   ✅ Pernod Ricard Smithworks Vodka   Highlights from the show:  Intro and Background of Planet Propaganda — 0:00:00 to 0:02:00 Dana on Starting Planet — 0:02:00 to 0:06:00 Emily’s Journey to Planet — 0:06:00 to 0:08:00 Defining the Agency: Strategy + Creative — 0:08:00 to 0:13:00 Getting Clients into Strategy Mode — 0:13:00 to 0:17:00 Inside-Out Brand Building — 0:17:00 to 0:22:00 Consensus and 'Simplify Amplify' Process — 0:22:00 to 0:27:00 Jimmy John’s 'Freaky Fast' Example — 0:27:00 to 0:31:00 What Brand Really Means — 0:31:00 to 0:35:00 Operationalizing Brand — 0:35:00 to 0:39:00 Client Trust and Long-Term Relationships — 0:39:00 to 0:42:00 Building Culture in a Hybrid World — 0:42:00 to 0:48:00 Connecting vs Culture Buzzword — 0:48:00 to 0:51:00 The State of Agencies in 2025 — 0:51:00 to 0:57:00 AI and the Creative Industry — 0:57:00 to 1:02:00 The Future of Agencies and Specialization — 1:02:00 to 1:08:00 Category Focus: Food and Apparel — 1:08:00 to 1:11:00 New Business: Relationships First — 1:11:00 to 1:15:00 Closing Thoughts and How to Reach Out — 1:15:00 to 1:17:00   Reach out to Dana and Emily here: https://www.planetpropaganda.com/info   Check ‘em out on LinkedIn here:https://www.linkedin.com/in/dana-lytle-8269283/   Or here: https://www.linkedin.com/in/emily-steele-58ba758/   Connect with Pat at: pmcgovern@ascedia.com   Before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!  Thanks, you’re the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

    51 min

  8. MAY 21

    Inside the Spirits Game: How Central Standard Is Shaking Up the Industry

    #162 Jim Kanter knows a thing or two about selling and marketing beer and spirits. That’s because he started off driving a beer truck as a summer job. Tell me, does a summer job get any better?   From there, Kanter went on an 18-year tear at MillerCoors moving all the way up to General Manager.    Then, he went in a different direction. Kanter pivots and joins a small but growing distillery called Central Standard.    Today, Central Standard is one of the fastest-growing spirits brands in the Midwest!    ✅ How did Kanter and the team do it?  ✅ What’s it like marketing a spirits brand?  ✅ How do you stand out in a crowded space?    All of these questions and more – answered here. Have a listen   Show highlights:   00:00–00:04 – Intro & Jim’s early start: from beer truck summers to PR with the Milwaukee Brewers. 00:04–00:13 – 18 years at MillerCoors: navigating roles, M&A chaos, and unifying sales/marketing ops. 00:13–00:18 – Jumping into Central Standard: the startup leap and learning curve. 00:18–00:21 – What is Central Standard? Overview of the distillery and key product lineup. 00:21–00:26 – What a Chief Commercial Officer actually does in a small spirits brand. 00:26–00:30 – Big company vs. small startup: “You think you know... then the bottle caps run out.” 00:30–00:36 – Breaking into retail: the hard truth about shelf space, distributors, and awareness. 00:36–00:41 – The power of product focus: “You can’t launch 30 SKUs. Pick your winners.” 00:41–00:46 – Branding that works: the origin of Central Standard’s rugged Midwestern visual identity. 00:46–00:51 – Marketing consistency: “We get bored way before the customer does.” 00:51–00:55 – Spirits market overview: who’s growing, who’s hurting, and why brandy’s having a moment. 00:55–01:03 – Canned cocktail origin story: a shuttle ride, a few beers, and a big bet with Liney’s. 01:03–01:10 – Marketing strategy on a budget: event play, influencer work, scarcity as a tool. 01:10–01:14 – Cracking into events like Summerfest: strategy, speed, and solving event organizer problems. 01:14–01:18 – Jim on networking: authenticity, saying yes, and getting uncomfortable on purpose. 01:18–01:20 – Final thoughts: Central Standard’s growth, airport bar launch, and what’s next. Connect with Jim: https://www.linkedin.com/in/jim-kanter-726930b7/    Check out Central Standard here: https://thecentralstandard.com/   For God's sake, try one of these: RTD or Pour Ready Cocktails: https://thecentralstandard.com/our-spirits/ Connect with Pat at: pmcgovern@ascedia.com   Before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!  Thanks, you’re the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

    57 min
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Ratings & Reviews

5
out of 5
7 Ratings

About

This podcast focuses on the fast-paced and ever-changing world of marketing. And is told through the eyes of three industry veterans with over 75 years of in the trenches experience. No theory here! Theory is for wimps. This is real-world, practical experience told to you by those that have been there...and that includes the guests. So grab a pint of your favorite and join us for the show.

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