Over A Pint Marketing Podcast

Over A Pint Productions
  • 5.0 (7)
  • MARKETING
  • UPDATED BIWEEKLY

This podcast focuses on the fast-paced and ever-changing world of marketing. And is told through the eyes of three industry veterans with over 75 years of in the trenches experience. No theory here! Theory is for wimps. This is real-world, practical experience told to you by those that have been there...and that includes the guests. So grab a pint of your favorite and join us for the show.

  1. 1D AGO

    From Itchy Corporate Sweater to Entrepreneur Fit: Erik Owen, President & Founder Of Oak Hill Business Partners

    #180: Pat sits down with Erik Owen, president and founder of Oak Hill Business Partners.  After 20 years in corporate roles at companies like M&I, Johnson Controls, and Rockwell, Owen realized the "corporate sweater" fit, but it was itchy as hell. That friction pushed him into entrepreneurship, where he launched Oak Hill and never looked back. Here's what you'll learn in this episode: How Owen positioned himself as a fractional CFO to get early traction How he evolved Oak Hill into a growth and exit advisory firm that helps owners build repeatable profits, sustainable growth, and ultimately a transferable business.  The Oak Hill business model – it operates like a design-build general contractor, owning the whole project and partnering with specialists to execute. His thoughts on marketing lead gen vs. general, brand building. Owen also shares his philosophy on real networking, the sacrifices behind his success, and what surprised him most about becoming an entrepreneur. Want to connect with Erik? Go here: https://www.linkedin.com/in/erikowen/ Looking for more about Oak Hill: https://oakhillbp.com/ Connect with Pat here: pmcgovern@ascedia.com   Oh, before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

    50 min

  2. NOV 7

    Most Marketers Are Sitting On A Goldmine—And Ignoring It With Corey Rice

    #179: Corey Rice, Director of Strategy at KORTX joins the pod to unpack two decades of evolution in digital marketing—from his early days back around the time of Friendster to today's programmatic, data-driven ecosystem.  He explains how real-time bidding reshaped advertising, why first-party data is an underused goldmine, and how strategy must now bridge the gap between data and creative. Rice dives into:  ✔️Audience targeting ✔️The tension between granularity and scale ✔️And how to balance omnichannel ambitions with limited budgets ✔️His philosophy on letting data guide creative ✔️And KORTX'S growing focus on franchise marketing, where balancing local authenticity with national brand consistency is key. We also dive into the future of agencies and how they are being asked to do more with less. How AI is now the new teammate that never sleeps. And his belief that if agencies embrace AI as a tool, not a crutch, they'll thrive in the next chapter of digital marketing. Connect with Corey here: https://www.linkedin.com/in/coreyrice/ Connect with Pat here: pmcgovern@ascedia.com   Oh, before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

    52 min

  3. NOV 4

    Inside the AI-Driven Rebuild of Kentico's Core Platform With Dan Ardelan

    #178: Dan Ardelan is back. He joins Pat to unpack how Kentico is evolving its CMS into an AI-powered digital experience platform. Dan explains how Experience by Kentico represents a total rebuild—modern .NET architecture, evergreen updates, and a single version approach that keeps it future-proof.  The big story: Kentico isn't just dabbling in AI; they've built it into the DNA of their product. From generative content tools to predictive analytics, auto-tagging, and the new in-platform assistant "AIRA," Kentico is putting AI at the core of both marketing and development workflows.  Dan also touches on the competitive landscape, agency skill shifts, and how AI is changing not just CMS platforms but the way digital experiences are designed, delivered, and optimized.  Check out Dan's earlier episode here.  Connect with Dan here: https://www.linkedin.com/in/daniel-ardelan/ Want more on Kentico? Go here: https://www.kentico.com/ Connect with Pat here: pmcgovern@ascedia.com Oh, before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

    37 min

  4. OCT 22

    Rethinking Sports Marketing Lynne Robertson & Patrick Campion Of Fame Sport

    #177: Oh this is a good one. This episode dives into the reinvention of sports marketing. Fame Sport is on a mission to drag sports partnerships out of 2010 and into the data-driven, story-first era. And Pat sits down with two of the people making that happen: Lynne Robertson and Patrick Campion.  Here a just a few of the key themes & takeaways: Audience First, Not Team First: Too many brands lead with "I want to partner with the Brewers." Fame Sport flips it—start with who you want to reach. The right audience might be rodeo fans, WNBA followers, or college athletes, not just pro teams. Sports Marketing ≠ Logo Placement: The old playbook of impressions and signage is dead. The new model blends storytelling, data, and digital media to drive consideration and conversion, not just awareness. Brands & Teams Both Need Help: Half of Fame Sport's work now comes from helping teams and leagues modernize their own marketing and data strategies, not just brands. Massive Growth Ahead: Despite flat overall marketing budgets, CMOs plan to increase sports marketing spend by 40%, with 28% entering the space for the first time—even though 76% admit they can't measure ROI. Big opportunity, big confusion. Connect with Lynne here: https://www.linkedin.com/in/lynnerobertson/ Connect with Patrick here: https://www.linkedin.com/in/patrick-campion-fs/ Want more info on Fame Sport go here: https://famesportco.com/ Connect with Pat here: pmcgovern@ascedia.com   Oh, before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

    57 min

  5. OCT 1

    Heike Heemann: How To Win On LinkedIn

    #176: If you're in the business world, especially B2B, you've gotta be on LinkedIn. Hard stop. But being on the platform and getting results are two entirely different things.  In this episode, Heike (pronounced Hi-kah) Heemann a LinkedIn coach, joins Pat for an in-depth look at how to use LinkedIn.  You'll learn:  What's actually working on LinkedIn right now — and what's just noise.  Heike explains why the platform is more search engine than social feed (hint: keywords matter) How to show up consistently without burning out  Why a bare profile screams "bare effort"  Additionally, she shares her playbook for building a credible presence: start where you are, post and comment with purpose, and get meaningful recommendations that prove you're worth hiring or doing business with. We also dig into how to network without being salesy, how to keep your personal brand professional but still human, and how to avoid AI boilerplate that recruiters spot a mile away.  If you need to level up your LinkedIn game – this episode's for you. Connect with Heike here: https://www.linkedin.com/in/heikeheemann/ Get in touch with Heike and get a FREE LinkedIn checklist!  Connect with Pat here: pmcgovern@ascedia.com Oh, before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

    53 min

  6. SEP 18

    Dan Early and Mark Roller: Looking Back As Ascedia Turns 25.

    #175: This year (September 7th to be exact) Ascedia turned 25. That's about 137 years in agency life.  I wanted to learn more of the back story, the early wins, and how the hell these two guys could run a business and still be friends after all those years. I got it – and more. Founders Dan Early and Mark Roller sat down with me to share the the origin story, why they even started Ascedia in the first place, and how they kept the lights on through four economic gut punches. So, get those airpods on and enjoy this episode! Connect with Pat here: pmcgovern@ascedia.com   Oh, before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

    58 min

  7. SEP 4

    Scott Goodstein Will Help You Tell A Better Story

    #174 Scott Goodstein is the Founder and Chief Messaging Strategist at CatalystCampaigns. In other words, he builds stories that connect and move people to action.  Want proof? Check out this story.  Players in The National Women's Soccer League needed help.  The average pay for players was a staggering $22K a year. Let's pause there. Some of the best athletes in the world were scratching just to get by.  They were juggling 3–5 side jobs that included: Donating plasma between practices Driving DoorDash while signing autographs Living in group housing while training for the Olympics All while trying to compete at the highest level. $22K per year!! Goodstein listened to the players and reframed the fight. Instead of debating salaries and incremental increases – the story became: "No More Side Hustles." The narrative exploded. Coverage jumped from soccer blogs into the New York Times, Bloomberg, NBC, WSJ. Fans rallied. A nonprofit, Support the Players, was spun up to channel donations. The result? Well – that's what you'll find out when you have a listen.  Scott's a cool dude so connect with him here: https://www.linkedin.com/in/scottgoodstein/ or here: https://catalystcampaigns.com/contact/ And if you like to hear more from Scott -- check out episode 10! Connect with Pat here: pmcgovern@ascedia.com   Oh, before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

    54 min

  8. AUG 28

    John Hayden: From 50 Parts A Year To 100,000 In Eight Weeks

    #173 John Hayden is the Director at Air Logic a company that makes air and liquid controls. Think valves for all kinds of industries. It's not the sexiest game in town but it's damn important. And the story Hayden shares of what his team at Air Logic faced is BANANAS! Let's hit the rewind button and go back to the pandemic. Suddenly, the nation needs ventilators – remember that time? Ford decided to build ventilators, and they turned to Air Logic for help.  But here's the kicker. Air Logic was only producing 50 parts that could be used in ventilators a year. Now they were being asked to produce 100,000! What's more, Air Logic found itself on a list of companies not delivering. Talk about intense pressure.  Hayden shares how helicopters were flying parts out of Wisconsin. Welders were being delivered in days instead of months. He turned the company lunchroom into an assembly line. It was a crash course in leadership, marketing, and adaptability. John didn't start as a director. He was an engineer who hated his own company's website. He fixed it, and suddenly he was running marketing, production, distributor relationships — the whole thing.  Y'all are going to love this one.  Get in touch with John here: https://www.linkedin.com/in/john-t-hayden/ Connect with Pat here: pmcgovern@ascedia.com   Oh before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

    42 min
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Ratings & Reviews

5
out of 5
7 Ratings

About

This podcast focuses on the fast-paced and ever-changing world of marketing. And is told through the eyes of three industry veterans with over 75 years of in the trenches experience. No theory here! Theory is for wimps. This is real-world, practical experience told to you by those that have been there...and that includes the guests. So grab a pint of your favorite and join us for the show.

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