Over A Pint Marketing Podcast

Over A Pint Productions
  • 5.0 (7)
  • MARKETING
  • UPDATED BIWEEKLY

This podcast focuses on the fast-paced and ever-changing world of marketing. And is told through the eyes of three industry veterans with over 75 years of in the trenches experience. No theory here! Theory is for wimps. This is real-world, practical experience told to you by those that have been there...and that includes the guests. So grab a pint of your favorite and join us for the show.

  1. 5D AGO

    Pat Burke: Executive Creative Director at Special Group

    #190: Pat Burke is the Executive Creative Director at Special Group. He sits down to share his work in advertising, which includes producing 18 Super Bowl commercials. Bananas, right?  Burke details the rigorous six-to-eight-month timeline and the immense pressure of creating a cultural moment.  He explains the creative process, from the initial client brief and competitive internal "jump balls" to the granular testing of scripts and final edits. He also provides insights into the evolving role of celebrities and the importance of generating a "PR tail" that extends beyond the game itself.  Pat and Pat also discuss the shifting agency landscape, emphasizing how smaller, independent shops offer a nimbler alternative to large holding companies. And, Burke shares his perspective on AI as a creative tool and the necessity of maintaining outside interests to fuel long-term professional inspiration. Grab your pint and jump on in. Connect with Pat here: https://www.linkedin.com/in/pat-burke-a434608/ Connect with Pat here: pmcgovern@ascedia.com Connect with Ascedia here: https://www.ascedia.com/contact   Oh, before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

    1h 2m

  2. APR 8

    Dave Coughlin: The McDonald's Launch And A Discussion About Websites

    #189: The marketing force, Dave Coughlin is back behind the mic. And every time Dave is on the pod, the energy level goes up a couple of notches.  In this episode, Pat and Dave start by discussing the launch of the Big Arch and then seque to a discussion about websites.  Grab your pint and jump on in. You're gonna love it! Connect with Dave here: https://www.linkedin.com/in/dave-coughlin-0870598/ Connect with Pat here: pmcgovern@ascedia.com Connect with Ascedia here: https://www.ascedia.com/contact   Oh, before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

    51 min

  3. MAR 24

    Digital Marketing for Niche Audiences

    #188: Pat sits down with Kyle Litz, Director of Digital Marketing at Ascedia.  Ascedia has a strong reputation for designing and developing award-winning sites. But they also have a strong digital marketing team that effectively targets hard-to-reach audiences.  In this pod they cover:  ✅ The move toward first-party data as tracking gets harder ✅ The rise of AI-driven search experiences, where answers show up before clicks ✅ How Asedia targets specific audiences ✅ SEO v. AEO  ✅ The metrics that actually matter    Connect with Pat here: pmcgovern@ascedia.com Connect with Ascedia here: https://www.ascedia.com/contact   Oh, before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

    42 min

  4. MAR 13

    Marketing Insights With Jen Nicklas + Andrea Jansen

    #187: Buckle up, this is a good one. Jen Nicklas and Andrea Jansen are two forces in marketing. Both are directors in manufacturing. And both have a lot to say on the topic.  Here's what we cover:  ✅ The most important marketing tool in your marketing toolbox ✅ The importance of sales and marketing alignment  ✅ Why all content needs a connective thread ✅ The product awareness challenge ✅ Their thoughts on AI    Marketing leaders today are navigating constant change: new platforms, new technologies, and new buyer expectations. But the fundamentals still matter: • Stay close to sales • Focus on real customer problems • Build a website that supports the business • Stay curious and keep testing And Jen and Andrea are doing exactly that. Enjoy the episode! Connect with Pat here: pmcgovern@ascedia.com   Oh, before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

    1h 1m

  5. FEB 26

    Jocelyn Rasor Provides A Practical Playbook for Manufacturing Marketers

    #186: Jocelyn Rasor is the Director of Marketing at Lakeside Manufacturing Foodservice. And in this episode, Jocelyn and Pat go deep on what it's like to market in the manufacturing space.  Here's some of what they cover: ✔️Marketing Is There to Help Sales Win ✔️The Website Is a Sales Tool, Not a Brochure ✔️Breaking Into New Verticals Is Not a Marketing Decision ✔️Are Trade Shows: Worth It, or Could It Have Been an Email? That's just the tip.  If you're a CMO in manufacturing, this episode is a masterclass in focus, alignment, and practical advice! Connect with Jocelyn on LinkedIn: https://www.linkedin.com/in/jocelynrasor/ or check out the company at: elakeside.com. And if this episode sparks ideas about how your website and marketing engine could better support sales, let's talk.  Connect with Pat here: pmcgovern@ascedia.com   Oh, before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

    43 min

  6. FEB 18

    Rob Volpe On Empathy As A Competitive Advantage

    #185: In this episode of Over a Pint, Pat sits down with empathy activist and author Rob Volpe, whose book Tell Me More About That reframes empathy not as a soft skill, but as a serious business lever. Rob breaks down one of the most misunderstood words in marketing and leadership. Empathy is not about being nice. It is about perspective-taking. It is about dismantling judgment. It is about asking better questions. And most importantly, it is about making better decisions. The conversation explores: The difference between emotional empathy and cognitive empathy, and why marketers rely on perspective taking more than feelings The Five Steps of Empathy and how they apply directly to sales, collaboration, problem solving, and trust building Why asking "why" often shuts people down How big brands leave roughly 10 percent of revenue on the table by ignoring the "Say–Do Gap" Why qualitative research matters more than ever in a world obsessed with dashboards Rob also shares powerful personal stories that shaped his work, from growing up in small-town Indiana to a moment of forgiveness at his 30th high school reunion that quite literally lifted emotional weight. If you want better insight, better positioning, and better growth, empathy is a competitive advantage. Here's how to connect with Rob:  Website: https://www.robvolpe.expert/ LinkedIn: https://www.linkedin.com/in/rmvolpe/ Social Media: Empathy Activist Newsletter: Reading Between the Lines (found on the website)   Connect with Pat here: pmcgovern@ascedia.com   Oh, before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

    53 min

  7. FEB 10

    Dave Coughlin – Director of Marketing Sentry Equipment: Branding In The Manufacturing Space.

    #184: Dave's back and, as always, he is delivering pure fire. Pat and Dave talk about branding in the manufacturing. Here are just a few gems from the conversation: Without a brand playbook, every salesperson tells a different story Your website should build trust, not just list specs Consistency beats cleverness AI and modern content are table stakes now And the big takeaway: brand isn't fluff. It's operational discipline. When everyone tells the same story, sales get easier, trust builds faster, and the business scales. Boom! Connect with Dave on LinkedIn: https://www.linkedin.com/in/dave-coughlin-0870598/ Check out Dave's past episode here. Connect with Pat here: pmcgovern@ascedia.com Oh, before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

    54 min

  8. JAN 30

    Scott Kowalchek Breaks Down Direct Response TV

    #183: In this episode of Over a Pint, Pat sits down with Scott Kowalchek, CEO and President of Direct Avenue, to unpack the real business of direct response TV, how performance media actually works, and why consistency still beats cleverness when it comes to growth. Here's what they cover:  How direct response TV really works, and why CFOs care more about conversions than impressions The myth that TV is only about brand Why great media buying is active, not "set it and forget it" How brands can buy TV at 20% to 80% below general market rates The real differences between linear TV, connected TV, and streaming Why attribution is the hardest job in marketing right now What makes a company a good fit for direct response How networking opens doors, but it's expertise that closes deals How AI is changing media buying, reporting, and creative production If you care about revenue, measurement, and actually knowing what your marketing is doing, this one's worth a listen. Connect with Scott here: https://www.linkedin.com/in/scott-kowalchek-1033a94/ Connect with Pat here: pmcgovern@ascedia.com   Oh, before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

    56 min
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Ratings & Reviews

5
out of 5
7 Ratings

About

This podcast focuses on the fast-paced and ever-changing world of marketing. And is told through the eyes of three industry veterans with over 75 years of in the trenches experience. No theory here! Theory is for wimps. This is real-world, practical experience told to you by those that have been there...and that includes the guests. So grab a pint of your favorite and join us for the show.

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