Over A Pint Marketing Podcast

Over A Pint Productions
  • 5.0 (7)
  • MARKETING
  • UPDATED BIWEEKLY
Over A Pint Marketing Podcast

This podcast focuses on the fast-paced and ever-changing world of marketing. And is told through the eyes of three industry veterans with over 75 years of in the trenches experience. No theory here! Theory is for wimps. This is real-world, practical experience told to you by those that have been there...and that includes the guests. So grab a pint of your favorite and join us for the show.

  1. 4D AGO

    Cory Ampe – The Swiss Army Knife of Marketing

    #166 Hey there you amazing listeners. Thanks for checking out the show. We have a great one for y’all today. It’s a sit-down with the super-talented and bourbon-curious Cory Ampe.    Ampe is the founder and CEO of Campe + Co. She’s also a BizTimes 2024 Notable Marketing Executive.    In this episode, she shares how her zigzag journey through PR, publishing, and agency life led her to build a fractional CMO practice that’s equal parts strategy and scrappy brilliance.    Here's what you're going to get:   01:00 – Intro, Bourbon, Beer, and Early Career 11:00 – Launching Campe & Co 13:00 – Services, Flexibility & Team Model 18:00 – Discovery Process & Client Assessment 23:00 – Strategic Roadmaps & Brand Alignment 25:00 – Creative Differentiation & Standing Out 33:00 – AI + Creativity = The New Handshake 35:00 – Competitive Audits & Spreadsheet Magic 42:00 – Internal Comms, HR & Culture Alignment 45:00 – Content Strategy & Storytelling Mindset 52:00 – How Cory Uses AI Today 54:00 – Networking Advice for All Career Stages 57:00 – Wrap-Up   Connect with Cory on LinkedIn: https://www.linkedin.com/in/coryampe/   Connect with Pat at: pmcgovern@ascedia.com   Before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!  Thanks, you’re the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

    1h 3m

  2. JUN 12

    Michele Tonkovitz: From Copywriter to CEO of Green Onion Creative

    #165 Holy sh*t how did we get to 165 already??!! And ain’t no better person to have on the pod than the Onion Lady herself, Ms. Michele Tonkovitz.    Michele, or MT as her public knows her, is the Founder and CEO of Green Onion Creative. A successful agency rooted in Milwaukee.    Not only is she a friend of the pod. She delivers great insights on marketing. Plus, she shares a great case study for her PR work around for Buc-ee’s in Oak Creek.    Want more? Yeah you do becasuse there's so much more!   Here are the highlights:    [00:00] Intro & Background [04:30] Running an Agency: The Highs & Lows [10:45] Self-Awareness and Knowing Your Strengths [14:30] Advice for Aspiring Business Owners [17:20] A Day in the Life [21:10] Managing a Virtual Team [25:10] What’s Changed in Advertising [29:00] Changing Client Behavior & Expectations [31:10] Networking Philosophy [42:00] Clients Often Don’t Understand PR [48:00] Case Study: Buc-ee’s in Oak Creek [54:30] The Agency World at Large [56:10] Sharpening Focus & The “Dying Dog” Analogy [1:01:20] Vision for the Next 3–5 Years and Wrap Connect with Michele on LinkedIn: https://www.linkedin.com/in/micheletonkovitz/ Connect with Pat at: pmcgovern@ascedia.com   Before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!  Thanks, you’re the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

    46 min

  3. JUN 4

    Matt King: CEO at Hunger Task Force

    #164 The work Hunger Task Force (HTF) is doing is impressive. Check out these stats:    It supports 50+ food pantries,  20+ meal sites 100+ senior-serving locations locally And 150+ statewide partners via the Hunger Relief Federation   Plus, they have a farm!    A 28-acre partnership with Milwaukee County producing over 500,000 pounds of fresh produce annually, feeding the food system from the ground up.  Impressive!   Here are the highlights…make sure to have a listen!   00:00:00 – Intro + What’s in Your Pint? 00:03:30 – The Hunger Task Force Origin Story 00:07:20 – How Matt Got Started 00:12:40 – A Day in the Life of a Nonprofit CEO 00:15:35 – By the Numbers: HTF’s Scope and Scale 00:17:30 – The Nonprofit Landscape Right Now 00:21:15 – Keeping Morale High in a Heavy Job 00:25:30 – How Hunger Task Force Approaches Marketing 00:30:15 – Measuring What Works 00:33:30 – What People Get Wrong About Hunger Task Force 00:36:50 – The Power of Volunteers as Brand Ambassadors 00:40:15 – Advice for Small Nonprofits with No Budget 00:42:30 – Leadership Style + Superpower 00:46:10 – Walking the Line: Leadership vs Micromanagement 00:48:00 – The Farm: A Fresh Solution to a Food Desert 00:51:45 – Final Word + Call to Action Connect with Matt: https://www.linkedin.com/in/matt-king-a652284b/ Connect with Pat at: pmcgovern@ascedia.com   Before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!  Thanks, you’re the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

    38 min

  4. MAY 29

    Dana Lytle + Emily Steele From Planet Propaganda: Why Long-Term Client Relationships Will Always Beat a Flashy Pitch Deck

    #163 Pat sits down with Dana Lytle, Founder and CEO, and Emily Steele, President, of Madison-based ad agency Planet Propaganda — a shop with a point of view and zero interest in coloring inside the traditional ad agency lines.   This agency has done incredible work for:    ✅ Duluth Trading Company   ✅ Jimmy John’s Sandwiches    ✅ Jersey Mike’s Subs   ✅ Pernod Ricard Smithworks Vodka   Highlights from the show:  Intro and Background of Planet Propaganda — 0:00:00 to 0:02:00 Dana on Starting Planet — 0:02:00 to 0:06:00 Emily’s Journey to Planet — 0:06:00 to 0:08:00 Defining the Agency: Strategy + Creative — 0:08:00 to 0:13:00 Getting Clients into Strategy Mode — 0:13:00 to 0:17:00 Inside-Out Brand Building — 0:17:00 to 0:22:00 Consensus and 'Simplify Amplify' Process — 0:22:00 to 0:27:00 Jimmy John’s 'Freaky Fast' Example — 0:27:00 to 0:31:00 What Brand Really Means — 0:31:00 to 0:35:00 Operationalizing Brand — 0:35:00 to 0:39:00 Client Trust and Long-Term Relationships — 0:39:00 to 0:42:00 Building Culture in a Hybrid World — 0:42:00 to 0:48:00 Connecting vs Culture Buzzword — 0:48:00 to 0:51:00 The State of Agencies in 2025 — 0:51:00 to 0:57:00 AI and the Creative Industry — 0:57:00 to 1:02:00 The Future of Agencies and Specialization — 1:02:00 to 1:08:00 Category Focus: Food and Apparel — 1:08:00 to 1:11:00 New Business: Relationships First — 1:11:00 to 1:15:00 Closing Thoughts and How to Reach Out — 1:15:00 to 1:17:00   Reach out to Dana and Emily here: https://www.planetpropaganda.com/info   Check ‘em out on LinkedIn here:https://www.linkedin.com/in/dana-lytle-8269283/   Or here: https://www.linkedin.com/in/emily-steele-58ba758/   Connect with Pat at: pmcgovern@ascedia.com   Before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!  Thanks, you’re the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

    51 min

  5. MAY 21

    Inside the Spirits Game: How Central Standard Is Shaking Up the Industry

    #162 Jim Kanter knows a thing or two about selling and marketing beer and spirits. That’s because he started off driving a beer truck as a summer job. Tell me, does a summer job get any better?   From there, Kanter went on an 18-year tear at MillerCoors moving all the way up to General Manager.    Then, he went in a different direction. Kanter pivots and joins a small but growing distillery called Central Standard.    Today, Central Standard is one of the fastest-growing spirits brands in the Midwest!    ✅ How did Kanter and the team do it?  ✅ What’s it like marketing a spirits brand?  ✅ How do you stand out in a crowded space?    All of these questions and more – answered here. Have a listen   Show highlights:   00:00–00:04 – Intro & Jim’s early start: from beer truck summers to PR with the Milwaukee Brewers. 00:04–00:13 – 18 years at MillerCoors: navigating roles, M&A chaos, and unifying sales/marketing ops. 00:13–00:18 – Jumping into Central Standard: the startup leap and learning curve. 00:18–00:21 – What is Central Standard? Overview of the distillery and key product lineup. 00:21–00:26 – What a Chief Commercial Officer actually does in a small spirits brand. 00:26–00:30 – Big company vs. small startup: “You think you know... then the bottle caps run out.” 00:30–00:36 – Breaking into retail: the hard truth about shelf space, distributors, and awareness. 00:36–00:41 – The power of product focus: “You can’t launch 30 SKUs. Pick your winners.” 00:41–00:46 – Branding that works: the origin of Central Standard’s rugged Midwestern visual identity. 00:46–00:51 – Marketing consistency: “We get bored way before the customer does.” 00:51–00:55 – Spirits market overview: who’s growing, who’s hurting, and why brandy’s having a moment. 00:55–01:03 – Canned cocktail origin story: a shuttle ride, a few beers, and a big bet with Liney’s. 01:03–01:10 – Marketing strategy on a budget: event play, influencer work, scarcity as a tool. 01:10–01:14 – Cracking into events like Summerfest: strategy, speed, and solving event organizer problems. 01:14–01:18 – Jim on networking: authenticity, saying yes, and getting uncomfortable on purpose. 01:18–01:20 – Final thoughts: Central Standard’s growth, airport bar launch, and what’s next. Connect with Jim: https://www.linkedin.com/in/jim-kanter-726930b7/    Check out Central Standard here: https://thecentralstandard.com/   For God's sake, try one of these: RTD or Pour Ready Cocktails: https://thecentralstandard.com/our-spirits/ Connect with Pat at: pmcgovern@ascedia.com   Before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!  Thanks, you’re the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

    57 min

  6. MAY 15

    Charlie Hutchinson: Co-Founder & President of Houseworks Collective

    #161 We love talking to folks in the real estate game. And in this episode, Pat has a sit-down with Charlie Hutchinson, who heads up one of the leading real estate teams in the Milwaukee area.  Great insights into real estate and marketing.    Here’s what we cover:    0:00:00 – Intro   Face-to-face setting, Charlie's background tease, chemistry between host and guest. 0:05:00 – Charlie’s Background & Origin Story From Spanish class and radio to Nashville, and eventually real estate. 0:12:00 – Early Agent Days & Learning by Doing Living in grandma’s basement, soaking up knowledge at Shore West, hustling for scraps. 0:18:00 – Starting a Team: The Charlie Group to Houseworks Collective Ego-driven beginnings, learning he's not a great trainer, and pivoting to scalable support. 0:26:00 – Current Market Conditions & Outlook Thoughts on buying/selling in today’s market, interest rate impacts, and inventory challenges. 0:33:00 – Building Houseworks Collective: Leverage, Support, and Team Structure Why leverage matters, team roles, and the biggest learnings as a leader. 0:40:00 – Hiring Philosophy & Culture Fit Self-awareness, using a second perspective, and the danger of liking people too much. 0:44:00 – Marketing: Buyers, Sellers & Agents Segmenting the audience, introducing the LLC framework: Leads, Leverage, Culture. 0:52:00 – Pricing Strategy & Listing Approach The psychology of pricing, market nuance, and how comps are really used. 0:58:00 – Social Media Strategy & Personal Branding Why video is about you, not the house — building agent brand over listing views. 1:03:00 – Skillset of a Great Agent Reading people, simplifying the agent's role, cutting out busywork. 1:07:00 – Keller Williams Partnership & Merger Strategy Merger with the Jay Schmidt team, thinking big, scaling through leverage, and support from Keller Williams. 1:15:00 – AI Usage in Real Estate & Team Enablement How Charlie uses ChatGPT, the need for a team prompt library, idea-sharing culture. 1:21:00 – Misconceptions About Real Estate Careers “Money flows” myth, helping vs. selling, the long view on building trust and success. Connect with Charlie on Instagram @charliehutchinson  Or https://teamhwc.com/   Connect with Pat at: pmcgovern@ascedia.com   Before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!  Thanks, you’re the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

    47 min

  7. MAY 1

    Josh Derouin: Brand Building v. Performance: The Need For Both

    #160 SVP, at Zartico, Josh Derouin joins the pod. And in this episode, we break down how advanced analytics, attribution, and AI are transforming destination marketing—making data the real MVP of campaign success.  We dig into the tension between short-term wins and long-term brand building, why most marketers still fumble with analytics, and how agencies can get ahead (without losing their creative edge). Here are the highlights:  Intro & Josh’s Background Josh shares how he pivoted from Flash development to marketing, with early roles at Sportsman Channel and more. 02:00 – Agency vs. Client-side Marketing Roles Josh discusses key differences, benefits, and what he brought from one side to the other. 5:00 – What Zartico Does & the Tech Behind It Overview of Zartico’s role in place-based marketing and its proprietary tech platform. 8:00 – Place-Based Marketing & Attribution How Zartico uses aggregated data to track behavior, spending, and destination value. 11:00 – Josh’s Role at Zartico His work with agencies, product licensing, and media optimization. 13:00 – Beyond Travel: Broader Applications Application in hotels, theme parks, and understanding visitor behavior beyond POS data. 15:00 – State of the Travel Industry (April 2025) Josh’s take on post-COVID recovery, economic caution, and the need for efficiency. 18:00 – Why Marketers Struggle with Analytics Misalignment across tools and departments, and the need for a “data discipline plan.” 22:00 – Short-Termism vs. Brand Building The Southwest Airlines brand pullback example and what brands get wrong. 26:00 – Mental vs. Physical Availability in Marketing Explains the balance between long-term branding and short-term performance marketing. 30:00 – Can Small Companies Leverage Marketing Mix Modeling? Thoughts on B2B applicability and lessons from the consumer space. 33:00 – AI in Marketing: Current Use & Strategy How Josh uses AI for analysis, content, and why agencies need a policy. 37:00 – Impact of AI on Agencies & Jobs The coming shift in roles, AI’s limits in strategy, and what skills will matter most. 40:00 – Staying Current in Marketing & Travel Trends Josh’s sources for ongoing learning and why data-backed methods matter. 42:00 – Josh’s Day-to-Day at Zartico Client consults, product feedback, campaign awareness—his role in a nutshell. Connect with Josh;: https://www.linkedin.com/in/joshderouin/ Connect with Pat at: pmcgovern@ascedia.com   Before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!  Thanks, you’re the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

    37 min

  8. APR 23

    Jacob Burr and Maddie Foord: Ascedia’s Creative Team

    #159 Welcome back everyone. Glad you’re here. On this episode, Pat is joined by Jacob Burr, Creative Director. And Maddie Foord, Experience Designer. These two provide the creative firepower at Ascedia.    On this show, Burr and Foord discuss their roles, and their ]data-informed and user-experience-focused approach to their work. Plus so much more…   Here are highlights:    0:00 – 2:00 – Intro + Beverage banter 2:00 – 6:00 – Roles + Creative Approach 6:00 – 9:00 – What is UX + Why it Matters 9:00 – 13:00 – The State of Design in 2025 13:00 – 18:00 – Web Project Kickoff Strategy 18:00 – 23:00 – Data-Driven Design 23:00 – 26:00 – Facelift vs. Full Redesign and how we tackle both 26:00 – 32:00 – Favorite Projects 32:00 – 36:00 – Cross-Team Collaboration – the need for connections not silos 36:00 – 40:00 – Accessibility (ADA) in Design – and why it’s so important 40:00 – 44:00 – SEO in Design 44:00 – 46:00 – Blogs: Still Worth It? 46:00 – 52:00 – Design Toolkit Must-Haves 52:00 – 56:00 – AI in Design 56:00 – 59:00 – No Photos? No Problem. How we work with clients without a lot of assets 59:00 – End – Staying Inspired   Connect with Jacob here: https://www.linkedin.com/in/jacob-burr/   Connect with Maddie here: https://www.linkedin.com/in/madeline-foord-37b36815a/   Connect with Ascedia here: https://www.ascedia.com/contact   Connect with Pat at: pmcgovern@ascedia.com   Before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!  Thanks, you’re the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

    50 min
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Ratings & Reviews

5
out of 5
7 Ratings

About

This podcast focuses on the fast-paced and ever-changing world of marketing. And is told through the eyes of three industry veterans with over 75 years of in the trenches experience. No theory here! Theory is for wimps. This is real-world, practical experience told to you by those that have been there...and that includes the guests. So grab a pint of your favorite and join us for the show.

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