Over A Pint Marketing Podcast Ascedia + Celtic Advertising

#56 You ready for this one? Cuz we are serving up a podcast with a Scoville Rating of 20,000. 
 
In the v-studio: The Hein Family, Marc, Richard, Jason, and Jeremy. 
 
We couldn’t wait to get this crew in front of a mic to hear their story.  Let’s face it marketing a salsa brand can’t be easy. And yet…they are finding success. 
 
How are they doing it? 
 
Have a listen and find out. Want to find out more about their salsa, check it out here. I’ve had the Papa’s Original. Awesome. 
 
If you want to talk to Marc directly, we gotchu. Here's his number: 630.414.7633. 
 
Connect with the hosts:
 
✅ Kurt at: Kurtl@celticinc.com
✅ Pat at: pmcgovern@ascedia.com
 
Looking to find out m
 
🍺Marc’s Pint: New Glarus Brewing, Spotted Cow
🍺Jeremy’s Pint: Odell Brewing, Peach Stand Rambler
🍺Kurt’s Pint: Modello 
🍺Pat’s Pint: Lakefront Brewery, Hazy Rabbit, IPA
 
Need some more protein in your diet? We got it for you. Head on over and fill your ear holes with plenty of Over A Pint episodes. 
 
Looking to be on the show? Reach out to us and let us know!
 
Want us to plug your beer or beverage on the show? Let’s talk!!
 
BTW did you know that Scoville ratings go as high as 16,000,000? WTF. That is literally a flaming pile of Napalm. True fact! 

#55 Dave Gee is in the house. And bringing fire to the pod. 
 
Dave is an impressive guy. Check it: 
 
✅Serial entrepreneur 
✅Co-Director of the University of Wisconsin - Whitewater Launch Pad program that teaches entrepreneurship to students
✅Ad agency owner
✅CEO & Founder of startupguides.co
✅Amazon best-selling author
 
And that’s just scratching the surface. 
 
Dave gives us his insights into higher education and entrepreneurship. And how the entrepreneurial mindset might just save higher education. 
 
Here are some things to be listening for: 
 
✅ The current state of higher education 
✅ Why higher ed institutions need to fully embrace online or else
✅ How Dave goes about starting businesses and the framework he uses
✅ How Dave teaches entrepreneurship and the “bug list”
✅ What it takes to make it as an entrepreneur
✅ The coming 2025 demographic cliff and what it means for higher ed
 
There’s so much great content in this one, you may need two pints!
 
Connect with Dave at dave@startupguides.co or on Linkedin at: https://www.linkedin.com/in/davidrgee/
 
Connect with the hosts:
 
✅ Kurt at: Kurtl@celticinc.com
✅ Pat at: pmcgovern@ascedia.com
 
🍺Dave’s Pint: Mobcraft and Dusterbeck’s Brewery Company, Nutty Bill’s
🍺Kurt’s Pint: Asheville Brewing Company, Perfect Day IPA
🍺Pat’s Pint: Wisconsin Brewing Badger Club Amber 
 
Liking what you are hearing? Please, do us a solid and leave a comment for us. Believe me, it will help!
 
Looking to be on the show? Reach out to us and let us know!
 
Want us to plug your beer or beverage on the show? Let’s talk!!

#54 A good friend Julie Pekarek, takes a few minutes out of her day to spend some time with the likes of us. And we are so glad she did…because Julie P. is a badass. Throughout our time together we dive deep into the healthcare space – a complex and quickly changing area. 
 
Here’s what you’ll want to listen for in this show: 
 
✅ An overview of the healthcare space
✅ The importance of understanding your customers
✅ The Director of Strategy role 
✅ The Product Management role
✅ How to keep a team focused on the right things
✅ The difference between an idea and a product someone will buy
 
There’s more meat in this pod than a can of Dinty Moore Beef Stew. Thanks, Julie P. for your time. You’re awesome. 
 
Connect with the hosts:
 
✅ Kurt at: Kurtl@celticinc.com
✅ Pat at: pmcgovern@ascedia.com
 
🍺Julie’s Pint: A pint of water
🍺Kurt’s Pint: Wisconsin Brewing, Yankee USA IPA
🍺Pat’s Pint: Wisconsin Brewing Badger Club Amber 
 
Liking what you are hearing? Please, do us a solid and leave a comment for us. Believe me, it will help!
 
Looking to be on the show? Reach out to us and let us know!
 
Want us to plug your beer or beverage on the show? Let’s talk!!

#53 Good friend to the pod – David Kelly joins us. Not only is David a warm guy, and a great storyteller, but he’s also a 40 + year veteran in the agency world! Uh…for those of you that don’t advertising – not many get this far!
 
It was great to sit down with David and dig into his career and his insights. 
 
In this episode here’s what to be listening for: 
 
✅ How media has changed and…
✅ …how the role of the media buyer has changed
✅ The impact of the internet and how it changed media departments across the world
✅ How media can teach you a lot about negotiation 
✅ The key trait you need to survive in media
 
Plus, David shares some great war stories. 
 
Like learning more about agency life…we gotchu. Check’em:
 
Episode 34 with Cristiano Alburitel
Episode 27 with Kevin Brown 
Episode 35 with Andrew Dauska



Connect with the hosts:
 
✅ Kurt at: Kurtl@celticinc.com
✅ Pat at: pmcgovern@ascedia.com
 
🍺David’s Pint: Labatt’s Blue – Non-Alcoholic
🍺Kurt’s Pint: Milwaukee Brewing Hazy IPA
🍺Pat’s Pint: Wisconsin Brewing Badger Club Amber 

#52 Welcome and get comfy – you’re in for a treat. Dean Stier is in the virtual house with us and the brother is delivering nothin’ but pure gold. 
 
Who is Dean Stier? Dean is currently the Director of Marketing at IEWC – a major manufacturer of wire and cable.
And he is bringing a whole new perspective to marketing. Wow did we learn a ton on this show. 
 
Not only that but listening to Dean confirms our thesis – the best marketing over the next 10-ish years, will be done in the B2B space.
Don’t believe me…you will after you get Dean in your ears!
 
Here’s what to listen for:
 
✅ The role of marketing at IEWC
✅ The role of the website 
✅ Brand, Product, and Growth – the 3 areas where Dean is spending his time 
✅ How organizations need to think about culture
✅ How to keep a team focused on the right priorities
 
We have been killin’ it with guests in manufacturing. So go ahead and binge on some of our past solid gold episodes like: 
 
Episode # 45 with Kerry Tingley
Episode # 49 Rich Gaffney
Episode # 20 Chad Carney
 
Connect with the hosts:
 
✅ Kurt at: Kurtl@celticinc.com
✅ Pat at: pmcgovern@ascedia.com
 
🍺 Dean’s Pint: Samuel Adams, Boston Lager (in the original glass)
🍺 Kurt’s Pint: Central Waters, Brewhouse Coffee Stout
🍺 Pat’s Pint: Wisconsin Brewing, Yankee IPA

#51 Welcome back to another episode of Over A Pint…the best business podcast in Milwaukee!
 
Ok, this is a bit different than other episodes. That’s because Jody Summers is so different than anyone we have ever talked to. 
 
Honestly, he must be part cat, cuz the brother has lived a ton of different lives including stuntman, restaurant owner, and author of the wonderful Art of The Dead series of books. And that’s just part of it! 
 
Holy s%*t was this interesting. Right from the get-go, Kurt and I were blown away. This could have easily turned into a 4-hour interview. 
 
In this episode here’s what we cover: 
 
✅ The importance of 500 words for a day – put in the reps
✅ Why you should always be reading
✅ His process for writing 
✅ His steps in marketing the Jody Summers brand
✅ Why you need a multi-pronged approach 
✅ Love your fans
✅ How Jody uses cracks of time to get more done 
 
This show is not only for marketers. It’s awesome for writers or those who want to be writers. And those that want to build their personal brand. 
 
You’re going to love this!! And hey #surlybrewing let's collab!!
 
Reach out to Jody at jody@jodysummersbooks.com or on LinkedIn at https://www.linkedin.com/in/jodysummersbooks/
 
Connect with the hosts:
 
✅ Kurt at: Kurtl@celticinc.com
✅ Pat at: pmcgovern@ascedia.com
 
🍺 Jody’s Pint: Yuengling 
🍺 Kurt’s Pint: Tennent’s Lager
🍺 Pat’s Pint: Surly Brewing, Black Cherry Sour