Over A Pint Marketing Podcast Ascedia + Celtic Advertising

David Mylrea didn’t set out to become a CEO, his goal was to be the next Perry Mason. Funny how life turns out. 
David was a fascinating guest, and we were blown away by what he had to say and his philosophy on business. And it’s working...Engage Technologies is a company that is on fire! 
David shared so many good points with us. You’ll get his perspective on:
✔ How to run and operate a business. 
✔ How to keep teams motivated and focused. 
✔ What can happen when you become transparent about the business. 
✔ And, of course, his view on marketing to both internal and external audiences.
If you like this show, please hit subscribe Kurt and Brian will buy you a beer! 
Connect with David at: https://www.engagetechnologies.net/about/direct-line-to-the-ceo/
Connect with Brian at: BrianM@celticinc.com
Connect with Kurt at: Kurtl@celticinc.com
Connect with Pat at: pmcgovern@ascedia.com
 
Pat’s pint was: Two Women from New Glarus Brewing
Brian’s pint was: Rift IPA from Central Waters Brewing 
Kurt’s Pint: 3 Sheeps Brewing – Cashmere-Hammer Nitro Stout

B2B marketing space is where some of the best and most innovative marketing will come from in the next 3-5 years. This space is undergoing an overhaul. Those that buy in will thrive. Others…the road ahead will be rough. In this podcast, we get a masterclass on B2B marketing tactics from Richard Hein. 
 Richard is a marketing pro with tours of duty at some of the biggest brands in the business: GE, Johnson Control, Metal-Era, and Honeywell just to name a few…
 In this episode we hit on: 
 The evolving role of marketing in B2B organizations -- spoiler alert it’s so much more than your company brochure.  Customer journeys and moments of truth. Knowing your audience and translating that knowledge to your website. How to connect sales and marketing to achieve your goals. The two biggest challenges facing nearly all B2B organizations. How he is building his team to take advantage of the surge in business. Marketing’s new role: recruitment.  Why you need a content calendar. Damn…we cover a lot in this show and provide a TON of great insights and practical tips. So grab a pen and notepad for all the notes you will want to take and enjoy the show!
Thanks for listening and please, please hit subscribe to the pod. It means a lot!
Connect with Richard at: https://www.linkedin.com/in/richard-hein-9745b22/
Connect with Brian at: BrianM@celticinc.com
Connect with Kurt at: Kurtl@celticinc.com
Connect with Pat at: pmcgovern@ascedia.com
 
Richard’s Pint: Moon Man -- New Glarus Brewing 
Kurt’s Pint: 3 Sheeps Brewing – Cashmere-Hammer Nitro Stout
Brian’s Pint: Smithwick’s (pronounced 'smith-icks') 
Pat’s Pint: Guinness

Get ready for this one...because we pack it in. 
On this show, we have not one. Not two. But three guests on the pod.

We are joined by:
Belle Bergner: Belle is the Executive Director at North American Invasive Species Association. 
Krista Lutzke: PlayCleanGo Manager at North American Invasive Species Association. 
Rich Hohne: Director of Marketing at Oboz Footwear. 
If you think you have it hard marketing and selling your product...try educating people on the issues of invasive species!
We hit on: 
The work performed by North American Invasive Species Association and its connection to PlayCleanGo.  Why partnerships are such a critical element when it comes to marketing -- especially in this space! Community-based social marketing efforts and best practices.  PlayCleanGo Awareness Week runs from June 5 -- June 12th and highlights the issues with invasive species.  The importance of knowing “who you are” as a brand to tell the best stories that connect with your customers.  The guests were great. And if you enjoy the outdoors...you’ll want to have a listen. 
Lastly...there were a couple audio hiccups. Thanks for rolling with it. 
Connect with Belle at: https://www.linkedin.com/in/bellebergner/
Connect with Krista at: https://www.linkedin.com/in/krista-lutzke-a94636a8/
Connect with Rich at: https://www.linkedin.com/in/rich-hohne-272212/
Connect with Brian at: BrianM@celticinc.com
Connect with Kurt at: Kurtl@celticinc.com
Connect with Pat at: pmcgovern@ascedia.com
Find out more about invasive species and what you can do to stop the spread at: https://playcleango.org/
Make sure to subscribe to the show!!
Kurt’s Pint: Fuel Cafe Coffee Stout from Lakefront Brewery
Brian’s Pint: Smithwick’s (pronounced 'smith-icks') 
Pat’s Pint: Cream City Brix from Enlightened Brewing Company

Rob Coughlin is on a mission -- to get more diversity into the outdoors. “If the outdoor industry doesn’t get more people that don’t look like the four of us out there...we’re going to be missing out.” 
 
Rob is the General Manager of Granite Gear. A rock-solid midwestern company that produces bags for those wanting to enjoy the outdoors. In this episode, we take a 3,000-foot overview of the outdoor business and how Granite Gear is positioning itself for the future. 
 
We cover: 
 
✅Empathy for the customer and the barriers preventing some groups from getting out into nature.
✅Why the outdoor industry needs to focus more on diversity and inclusion and what Granite Gear is doing to walk the talk. 
✅How to get people to not just try the brand -- but believe in the brand. 
✅And Rob’s insights on the future of the outdoor market. 
 
Buckle up and enjoy the show. And when you’re done...please hit SUBSCRIBE. 
 
 
Connect with Rob at: https://www.linkedin.com/in/rob-coughlin-he-him-89177a7/
Connect with Brian at: BrianM@celticinc.com
Connect with Kurt at: Kurtl@celticinc.com
Connect with Pat at: pmcgovern@ascedia.com
 
Rob’s Pint: Jameson Irish Whiskey
Kurt’s Pint: 3 Sheeps Brewing – Cashmere-Hammer Nitro Stout
Brian’s Pint: 3 Sheeps Brewing – Cashmere-Hammer Nitro Stout
Pat’s Pint: Cream City Brix from Enlightened Brewing Company

Wondering what’s up with the craft beer business in Milwaukee? In this episode of Over A Pint we have a GREAT sit-down with the super-talented, Margaret Naczek. 
Margaret covers the beer beat for Milwaukee Business Journal and this was a total masterclass on what’s been happening with micro-breweries throughout the area. For anyone that is involved in this space...this is a must listen to episode. 
We cover: 
✅ Breweries pre, during and post-pandemic
✅ The rise of "micro-micro"-breweries
✅ How breweries pivoted during the pandemic
✅ Spontaneous fermentation (yeah, that’s a thing)
✅ Gaps in the Milwaukee craft beer market 
✅ The craft side of the bigger brands 
 
Grab a pint of your favorite. Sit back and have a listen. And when you’re done...please hit subscribe. 
One more thing...if there are any guests you would like us to get on the show -- let us know. 
Thanks for listening!
Connect with Margaret at: mnaczek@bizjournals.com
Connect with Brian at: BrianM@celticinc.com
Connect with Kurt at: Kurtl@celticinc.com
Connect with Pat at: pmcgovern@ascedia.com
 
Kurt’s Pint: Third Space Brewing – Upward Spiral
Kurt was wearing a Rock Cut Brewing t-shirt 
Brian’s Pint: 3 Sheeps Brewing – Cashmere-Hammer Nitro Stout
Pat’s Pint: Cream City Brix from Enlightened Brewing Company

Wow! Try listening to this episode without smiling. Go on. We dare ya. In fact, we double-dog dare ya. 
It can’t be done. Because Natalie Jones is a 32 oz. can of pure fun and smarts all rolled into one. 
Natalie is the owner of Rocky Mountain Brew Runs...an organization focusing on fitness, joy, beer, and community. In this episode the crew has a meet up with her to talk about: 
How she got started in the beer world. What do you do once a pandemic hits and your business model is based on in-person events. Her pivot to Beer Feelings and how she is going about building a tribe that will be the key to creating many more opportunities.  Plus a special BONUS OFFER to all of our listeners that Natalie put together for us. Just go to https://beerfeelings.com/pint/ This is part of a series focusing on the beer industry. For other beer-related episodes check us out here.
Please subscribe and let us know any guests you would like us to get on the show. 
 Connect with Natalie at: info@beerfeelings.com
Connect with Brian at: BrianM@celticinc.com
Connect with Kurt at: Kurtl@celticinc.com
Connect with Pat at: pmcgovern@ascedia.com
Natalie was drinking: SourSop Curuba from Finkel and Garf
Kurt’s Pint: Cashmere Hammer from Three Sheeps 
Brian’s Pint: Cashmere Hammer from Three Sheeps 
Pat’s Pint: Cream City Brix from Enlightened Brewing Company