Over A Pint Marketing Podcast Over A Pint Productions

#116 Emily was working in the Twin Cities when she made her decision. 
 
She cashed in her chips took her boyfriend with her and moved back home to Spooner, Wisconsin. For those not familiar…it’s way up north!
 
Gall gets a job heading up marketing for a large not-for-profit but after two years of trying to do it all…she decides to go it alone. 
 
And that’s where our story gets interesting. 
 
She starts freelancing and within three months she has amassed 45 clients!!! 
 
Fast-forward six years and Gall and her partner Kassie Dalsveen have built North of Eight – a successful design and marketing firm in the wilds of northern Wisconsin. 
 
How does all this happen? 
 
It’s all in the podcast.
 
Treat yourself to a pint and listen to Emily’s story. 
 
If you’re looking to connect with Emily you can reach out to her on LinkedIn at https://www.linkedin.com/in/emily-gall-n8/
 
Do you need the services of North of Eight? Vist the website: https://www.northofeightdesign.com/
 
 
✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/
 
✅ Connect with Pat at: pmcgovern@ascedia.com



🍺 Emily’s Pint: Roundman Brewing, Red Right Hand
🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA
 
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#115 At one point early in his career, Scott Kauffman was working in sales for Cutco – the high end cutlery brand. 
 
If you think selling is hard…try selling cutlery!
 
For many, that would be as far as they go in the sales game. Not Kauffman. 
 
He stuck with it and joined BD Pros. And that’s when he quit after his first day!!
 
As Kauffman tells it, “It was incredibly scary and I quit after my first day!” But his manager talked him back and today, Kauffman is the VP of Business Development at BD Pros. 
 
This is not your typical type of agency. 
 
They are a business development agency. What does that mean? 
 
They bring together sales, marketing and business development operations all in one offering for their clients. 
 
Not only are they handling branding and messaging…they are also helping take leads and turn those leads into sales. 
 
How do they do it. What’s the process. How they onboard clients and build sales and marketing plans that deliver results. It’s all in this episode. So enjoy it with a pint of your favorite. 
 
Looking to connect with Scott or learn more about BD Pros go to https://bdpros.com/
 
 
✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/
 
✅ Connect with Pat at: pmcgovern@ascedia.com
 
🍺 Scott’s Pint: Miller Lite
🍺 Pat’s Pint: Lakefront Brewery, Extended Play NA
 
Favor time – before you go, take a minute to leave us a review. That’s the energy that powers this supertanker! 
Thanks, you’re the best!
 
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#114 In 2008, Celia Faye Meisel graduated from college with her master’s degree in music. You may remember that wasn’t a good time to be starting out. 
 
Meisel had a couple of options: 
 
Give up music and work in corporate America. 
Start her own business. 
 
She took door number 2. 
 
Meisel started her own music business and quickly figured out how to get leads, and then turn those leads into clients. How to market. Even, how to develop the processes and procedures required to keep a business operating. 
 
And soon, her business was taking off. She had paying clients!!
 
Fast-forward several years and people are now reaching out to her for help and advice on how to grow their business. That’s when Meisel drops music and launches her next business helping entrepreneurs and teams to reach their goals.
 
And since that time, there has been no looking back. 
 
Her work has been so effective she has helped generate over $13 million in high-ticket program sales. 
 
Bananas!
 
And on this podcast, you’ll hear more about her entire story, her approach, and how she divides up her day, and how she stands out in a super crowded space. 
 
Pour yourself a tall one and enjoy!
 
Looking to connect with Ceila. Reach out to her on LinkedIn: https://www.linkedin.com/in/celia-faye-meisel/
 
Or visit her website: https://celiafayemeisel.com/
 
 
✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/
 
✅ Connect with Pat at: pmcgovern@ascedia.com



🍺 Celia’s  Pint: Q Tonic Ginger Beer 
🍺 Pat’s Pint: Lakefront Brewery, Extended Play NA
Favor time – before you go, take a minute to leave us a review. That’s the energy that powers this supertanker! 
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#113 We love some good conversation dealing with travel, and that’s what Lindsey Roeschke delivers. 
 
Lindsey is a seasoned consumer analyst with years of expertise in the travel & hospitality industry. In this pod we talk about: 
 
✅The current state of travel. 
✅The big learnings the travel industry took away from the pandemic.
✅How the different generations look at travel. 
✅Current trends in the space such as set-jetting, adventure and b-leisure. 
✅The role of advisors in travel. 
 
If you want to reach out to Lindsey, connect with her on LinkedIn. 
 
Looking for more on the travel space…then you’ll hear how the team from Nebraska tourism turned that state into a travel powerhouse. 
 
✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/
 
✅ Connect with Pat at: pmcgovern@ascedia.com



🍺 Lindsey’s  Pint: Bandage Brewing, Amber
🍺 Pat’s Pint: Guinness Zero
Favor time – before you go, take a minute to leave us a review. That’s the energy that powers this supertanker! 
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#112 Marketing is getting very interesting in the manufacturing space. That’s due to a new generation of young, smart marketers getting into the business. 
 
One of them is Lindsey Muchka. 
 
Lindsey is currently heading up marketing at Dorner Manufacturing. Dorner specializes in conveyor solutions. 
 
Within manufacturing – conveyor solutions are a critical product. If the conveyor isn’t working profits take a hit. 
 
On this episode, Pat talks to Lindsey about: 
 
✅ How she got started in marketing in the manufacturing space
✅ Her role at Dorner and what she does as the Director of Marketing to move the needle
✅ How she staffs her department 
✅ How she splits her marketing efforts education vs brand awareness 
✅ The role of the website in the marketing mix
✅ Her take the role of trade shows – are they worth the time and effort
 
If you want to reach out to Lindsey here’s her LinkedIn page. 
 
If marketing in manufacturing is your jam. Check out the episode with Dean Stier. 
 
✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/
 
✅ Connect with Pat at: pmcgovern@ascedia.com



🍺 Lindsey’s  Pint: She was drinking water – but will be having a margarita later!
🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA
 
Favor time – before you go, take a minute to leave us a review. That’s the energy that powers this supertanker! 
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#111 Today Pat sits down with Amy Woods – CEO and Founder of Content 10x – based in Manchester, UK. 
 
There are plenty of businesses creating content to help drive business, but are they getting as much as they can from their content efforts? 
 
Probably not…and that’s where Amy and her agency come in. 
 
They specialize in getting as much as possible from your content. Here’s what we cover: 
 
✅ How repurposing can breathe new life into existing pieces like blog posts and podcasts
✅ Her onboarding process and how Amy and her team work with new clients
✅ The key metrics she looks at to determine success with her efforts
 
Plus, Amy talks about how she got into the agency space. And what it’s like running her own shop. 
 
Reach out to Amy on LinkedIn: https://www.linkedin.com/in/amywoods2/. Make sure you mention listening to her on Over A Pint. 
 
Or head over to Content 10x and connect with her there. 
 
If you like hearing about agency life – you’re in the right place. Check out some of our great past episodes with James Pellizzi, or Angi Krueger. 
 
 
✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/
 
✅ Connect with Pat at: pmcgovern@ascedia.com
 
🍺 Amy’s Pint: English Tea
🍺 Pat’s Pint: Coffee and sparkling water
 
Favor time – before you go, take a minute to leave us a review. That’s the energy that powers this supertanker! 
Thanks, you’re the best!
 
Want more marketing insights? Take a look at our full lineup.