Over A Pint Marketing Podcast Over A Pint Productions

#127 In this special podcast the whole family will enjoy…Pat sits down with Morgan Burns – the Founder, CEO, Fractional CMO, and Chief Bad Ass for Purple Unicorn. 
 
Purple Unicorn is a respected branding agency that provides: 
 
✅ Brand Development 
✅ Brand Activation 
✅ Brand Growth
 
And in this episode we cover 
 
✅  How Morgan got into marketing with a degree in Spanish and Film 
✅  Why she made the jump and started her agency
✅  Why brand is the focus for every piece of your organization
✅  Key questions that need to be answered to build your brand 
✅  How she is using AI in her work (super interesting)
✅  How she knows when she crushes a project 
 
If branding is your jam…then spend some time listening to Morgan. 
 
Connect with Morgan on LinkedIn here: https://www.linkedin.com/in/morganlburns/
Or head on over to Purple Unicorn: https://purpleunicorn.agency/
 
If you want to connect with Pat, reach out to him here at: pmcgovern@ascedia.com
And if you like this pod, do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker! 
Thanks, you’re the best!
Want more marketing insights? Take a look at our full lineup.

#126 Pat sits down with Mitch Duckler – Founder and Managing Partner of FullSurge – a brand and marketing strategy consulting firm. 
 
FullSurge has done work with some of the biggest brands on the planet. 
 
Deloitte
The Home Depot
US Cellular
Abbott
GE
 
And that’s just some of the brands!
 
Duckler is also the author of a new book: The Future Ready Brand: How the World's Most Influential CMOs are Navigating Societal Forces and Emerging.
 
This book is a gem. 
 
Duckler delivers insights from conversations with over 40 global CMOs, from Fortune 1,000 companies exploring the strategies brands need to navigate disruptive technologies and societal trends. 
 
In this episode Pat and Mitch cover: 
 
✅  How branding has changed 
✅  The role of Gen Z and what marketers need to know to connect and engage with them
✅  The impact of AI on marketing and how CMOs view AI 
✅  The rise of influencer marketing and the importance of this channel in the future


You want to know where the puck is going...listen to this episode and then read the book!
 
Connect with Mitch at FullSurge here: https://www.fullsurge.com/connect
Or on LinkedIn: https://www.linkedin.com/in/mitchduckler/
 
Connect with Pat at: pmcgovern@ascedia.com
If you like this pod, do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker! 
Thanks, you’re the best!
 
Want more marketing insights? Take a look at our full lineup.

#125 Is there a marketing job out there that could be better than trying to place animals in loving homes?
 
The answer is no…there isn’t!
 
And that’s just what Addie Erdmann does. She is the Director of Marketing and Development for the Eau Claire County Humane Association (ECCHA). 
 
She helps put pets in homes! 🩷🩷🩷
 
A bit about the association. 
 
-> It has been around since 1972
-> They just moved into a new facility 
-> At full capacity they can hold over 200 animals. ~41 dogs, and ~100, plus foster animals
-> There are 12 paid staff members and about 450 active volunteers!!
 
Addie has her hands full between the marketing and the development (fundraising) for ECCHA. She is a team of one. 
 
In this episode, we find out how she does it all. The tactics she uses. Events that are working for the association. Plus, the channel that has been killing it for fundraising!
 
Plus, plus Addie has a great story involving a 100-plus-pound Sulcata tortoise named, Tiny Admiral! You don’t want to miss that one!
 
✅ Connect with Addie here: https://www.chasinghoneyconsulting.com/
✅ Looking to adopt a pet. Reach out to the ECCHA here: https://eccha.org/adopt/



✅ Connect with Pat at: pmcgovern@ascedia.com



🍺 Addie’s Pint: Leinenkugel’s Summer Shandy
🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA
 
If you like this pod, do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker! 
Thanks, you’re the best!
Want more marketing insights? Take a look at our full lineup.

#124 Friend of the pod, Martha Carrigan is back behind the mic talking about finding a job in marketing. But this isn’t for those fresh out of school. 
 
This episode puts the focus on the group of marketers ages 45+ looking for their next gig. 
 
This group has been heads down in their job for the past 15-plus years. They’ve been busy raising their family. And suddenly they need to look for something new. 
 
It’s tough. 
The struggle is real. 
And sadly, many are not equipped to deal with the change. 
 
Well, Martha Carrigan, President and CEO of Big Shoes Network breaks it all down for us. 
 
She gives us her outlook on the job market based on recent trends. Plus invaluable tips, hacks and best practices to help you along. 
 
If you are looking or you know someone looking for work, get this pod in their hands. 
 
And subscribe to the Big Shoes Network newsletter right here: 
 
Or connect with Martha directly on LinkedIn: https://www.linkedin.com/in/marthacarrigan/



✅ Connect with Pat at: pmcgovern@ascedia.com



🍺 Martha’s Pint: Kopps 
🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA
 
If you like this pod, do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker! 
Thanks, you’re the best!
Want more marketing insights? Take a look at our full lineup.

#123 Dan Abel is a beer guy. But that wasn’t always the case. 
 
Shortly after graduating from UW-Madison, Dan packed up his gear and headed west. His goal: make it in the music business. 
 
That dream didn’t quite pan out. But the lessons learned from being a part of LA’s music scene would stick with him. 
 
He would go on to work at Creative Artists Agency. Then YouTube. And then Abel became Director of Global Marketing at Reverb. 
 
And while at Reverb, he hit on the idea for Pilot Project – a first-of-its-kind brewery incubator. A place that would help brewers launch their business.
 
It’s a great story. And Dan is a great storyteller. So come along for the ride and here the full story!
 
Check on Dan on LinkedIn at: ​​https://www.linkedin.com/in/danielabel/
 
Or visit the website: https://www.pilotprojectbrewing.com/milwaukee
 
If you’re in the Milwaukee area make sure to stop by Pilot Project. It’s awesome!!
 
✅ Connect with Pat at: pmcgovern@ascedia.com



🍺 Dan’s Drink: EH Taylor, Small Batch
🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA
 
If you like this pod, do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker! 
Thanks, you’re the best!
Want more marketing insights? Take a look at our full lineup.

#122 Chris Vaughan is a philosopher by training. After obtaining a PhD, his goal was to become a professor of philosophy – but, as is so often the case with guests on this pod, marketing got in the way. 
 
Instead of going the professor route, Chris took a role as a marketing consultant. This was at the time when something new was just beginning – a little thing called the Internet. 
 
He was a natural as a consultant. Within no time he became a partner. He meets his wife at the firm. He has it all…or at least pretty close to it. And just then, while on top, Chris and his wife quit the firm. 
 
As he explains it, he felt there was a better way to do consulting. He felt they could do more, provide more value, and charge less. That's Jerry Maguire kind of talk. 
 
So he took all his knowledge and years of experience and launched Sequence Consulting.
 
Now, twenty-plus years later Sequence Consulting has become the premier firm in the U.S. helping nonprofit associations achieve their goals. 
 
Throughout those twenty-plus years, Sequence has worked with some of the biggest brands in the association space. Brands like the American Dental Association, the American Bar Association, and AARP just to name a few.  
 
In this episode, Pat sits down with Chris to talk about
 
✅ What are nonprofit associations and what do they do (this is super interesting)
✅ What’s the state of associations in 2024 – and are they still relevant
✅ The biggest challenge facing many associations 
✅ How Sequence Consulting is helping associations 
 
Chris is passionate about this space so connect with him to learn more about his work and Sequence Consulting You can find him on LinkedIn at: https://www.linkedin.com/in/chrisvaughanphd/
 
Or visit Sequence Consulting and check out the case studies on the site. 
 
✅ Connect with Pat at: pmcgovern@ascedia.com



🍺 Chris’ Pint: Goldfinger Brewing, Golden Pils 
🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA
 
If you like this pod, do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker! 
Thanks, you’re the best!
Want more marketing insights? Take a look at our full lineup.