Overcoming Challenges by Investing in Human Capital with Adam Lynn

Today we are taking a dive into the entrepreneur lifestyle with our guest Adam Lynn. Adam is an entrepreneur, promoter, and the Co-founder and president of Prime Social Group, as well as the Breakaway Music Festival. With PSG, he has produced over 20 music festivals annually and 1,200 events total, all over the world, booking names such as Kendrick Lamar and The Chainsmokers. With a love for entrepreneurship, he creates success by stepping out and meeting the right people and loving the people he serves.

Let’s get right into Adam’s story and learn how he is consistently able to succeed by finding the right people and investing in the best teams and partners possible. 

Things you will learn in this episode:

[00:01 – 06:23] Opening Segment

• I welcome and introduce my guest, Adam Lynn, to the show 
• Adam gives us a bit of background 
• Loves to create 
• Always a sales/income mentality 
• Started three companies in college 
• One of them being a concert/booking agency 

[06:24 – 15:36] Getting Good at Meeting the Right People 

• Adam talks about getting high ticket/high name bookings 
• It’s hard when you’re new 
• Competitive industry but many lack capital 
• Will this be a successful event? 
• Getting around the wall
• Adam’s experience failing first 
• Too big too early 
• Adam’s experience in Sydney
• Invited to a Kings of Leon concert and met Michael Chugg
• Becoming great at meeting people 
• You have to go and put yourself out there 
• Find ways to find people when their guards are not up
• Get creative at it and do your research 
• Be transparent in a non-competitive way
• Adam talks about interning with Michael Chugg

[15:37 – 24:01] The Value of Human Capital 

• Adam talks about the hardest challenges of managing high profile people 
• Finding success by working with great people 
• You will never scale without a good team
• Buying into the vision and the captain 
• The importance of good partnership 
• Adam’s success story with his partner Zach Ruben booking Steve Aoki 
• Finding someone who is good at the stuff you’re not and vice versa 
• Partnering in Columbus, OH 

[24:02 – 32:53] Pivoting to Adjust to Social Climate

• Navigating a People Business during Covid19
• Adam talks about having to cancel upcoming brand deals 
• Furloughing employees 
• Silver lining 
• Able to give full refunds 
• Yet to pay a lot in promotions 
• Offer to give another ticket for the next year to bring a friend 
• Lowest refund requests in the country 
• Loyal following 
• Plan for 2021
• Minimize outbound expenses
• Still a challenge to get the deals back 
• Creation of opportunity now having a gap in the industry 
• Balance of growth with long term goals 

[32:54 – 43:51] Closing Segment

• The entrepreneur lifestyle
• Believing in things you can’t see 
• If you had the world stage for 5 minutes, what would you say?
• “I want to be bigger than Live Nation”
• “What do you love?” 
• Money can’t buy you love 
• Creating a ‘breakaway’ experience
• If you could speak to anyone, who would it be and why?
• Avicii 
• What inspired you to make those first few songs, before the fame?
• What inspired you?
• Came from a family of hard work and success mixed with happiness 
• How can people follow you, support you, and connect with you?
• See below for social links.
• Final words from Adam and me

Resources Mentioned:

• Michael Chugg
• Breakaway
• Prime Social Group

Tweetable Quotes:

"I don’t know ‘a normal life,’ I don’t know a 9:30 to 5:30 business. All I know is the 9:30 to midnight lifestyle.” - Adam Lynn

“Especially as an entrepreneur in a new business, you should really dedicate a lot of time to interviewing… you will never ever scale a business properly if you don’t have the team there.” - Adam Lynn

You can connect with Adam on LinkedIn and Instagram. Visit https://www.adamlynn.com/ to learn more. 

To know more, you can connect with me on LinkedIn, Instagram, Facebook, and Twitter or visit my website https://ephraimglick.com/. I’m offering a FREE 30-minute consultation for people who reach out to me.

I want to know more about you!

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