41 episodes

In 2020, it is almost impossible to have a conversation about marketing and growth and without blaming the walled gardens. No matter who you are - publisher or an advertiser, you have faced the wrath. Almost everyone is looking for a silver bullet? And just like everything else in marketing - there is none here. Audience Ownership has been, is and will remain the holy grail in marketing. Not Facebook ads CTR, not SEO hacks but your loyal audience is what will help you survive and thrive. In this podcast, we will bring out stories of makers who have been in the trenches, who are building things - doing real stuff and share with us how they did it.

Own Thy Audience Vivek Khandelwal

    • Business
    • 5.0 • 1 Rating

In 2020, it is almost impossible to have a conversation about marketing and growth and without blaming the walled gardens. No matter who you are - publisher or an advertiser, you have faced the wrath. Almost everyone is looking for a silver bullet? And just like everything else in marketing - there is none here. Audience Ownership has been, is and will remain the holy grail in marketing. Not Facebook ads CTR, not SEO hacks but your loyal audience is what will help you survive and thrive. In this podcast, we will bring out stories of makers who have been in the trenches, who are building things - doing real stuff and share with us how they did it.

    Fixing Plagiarism to Drive Traffic Growth for News Publishers

    Fixing Plagiarism to Drive Traffic Growth for News Publishers

    Plagiarism plagues the news publishing industry, over 62% of articles published by major publications aren't unique anymore because of plagiarism. This causes articles to rank poorly on Google Search, not returning views to its fullest potential for the news publisher. But what should a news publisher do in order to tackle plagiarism?
    In this episode, Vivek Khandelwal, Founder at iZooto talks to Jeremy Mauboussin, Founder, Plagiashield to understand the impact of plagiarism on website traffic. They also steps that a publisher can take to safeguard their content from plagiarisers. If your content has been copied in the past, you can prevent it in the future from steps discussed in this podcast.
     

    • 33 min
    Humans vs AI - What does the future of newsrooms look like?

    Humans vs AI - What does the future of newsrooms look like?

    AI-generated text and articles have been contemplated by multiple publishers at different points in time. However there have been apprehensions about it being flagged down by Google.
     
    Can Google’s algorithm detect AI written content? What different types of content can be generated by AI? Annkur Agarwal, co-founder PriceBaba.com; Ankur Pandey, co-founder LongShot.ai and Aditya Shenoy, Senoir Content Marketing Manager, iZooto try and get answers to all these questions. Tune in!

    • 48 min
    Solving Subscription Fatigue with Personalisation and Retention

    Solving Subscription Fatigue with Personalisation and Retention

    In the next two years, more than 200 small-to-large media houses will put their exclusive and analytical content behind a paywall. This is bound to fragment the subscription market and cause further confusion among consumers. Not to forget, this can result in an uproar caused by subscription fatigue.

    Statistics indicate that existing subscribers and loyalists are more likely to experience subscription fatigue. So how do publishers conquer this? Join Vishal Dembla, SVP - Asia, The Economist, Nash David, Content Marketing Director, iZooto and Sunny Sen, co-founder ConsCent for an in-depth conversation where they discuss 5 ways publishers can help subscribers beat subscription fatigue.

    • 1 hr
    What publishers need to know about zero-click search

    What publishers need to know about zero-click search

    According to Search Engine Land, zero click searches rose to 65% in 2020. It's interesting because Google then responded to this claim, alleging it as false, and that, “In reality, Google Search sends billions of clicks to websites every day, and we’ve sent more traffic to the open web every year since Google was first created.” 
    To put an end to the debate, we decided to call in Chelsey Heath, NEWS SEO strategist at Trisolute Software Corporation, Hisham Khalil, CEO, Content Ventures Investments , Tarek Abougabal, Director of Sales - MENA, iZooto and Nash David, Director of Content Marketing, iZooto. The panel discussed what zero-click content means for publishers, the difference between visibility on Google Search and Google News, how SERP has evolved and much more. Tune in now!

    • 55 min
    Marketing strategies to reach out to your GenZ audience with Ayush Wadhwa

    Marketing strategies to reach out to your GenZ audience with Ayush Wadhwa

    Gen Z is a tough nut to crack, but engaging with them is now more crucial than ever. Tapping into this audience has marketers pulling their hair. They are social, proactive, and most importantly have massive spending power. How should one reach out, grab their attention and retain them?
     
    Ayush Wadhwa, founder and creative director at OWLED Media, who himself is a podcaster and an influencer opens up on how GenZ can be engaged. 
    Here is what is covered
    What is the sutra to build a GenZ audience on social? Does GenZ engage in email? Dipping toes into Augmented reality and Virtual reality Underrated engagement hack for driving your podcast? 101 of influencer marketing for businesses out there.  Encouraging genZ to subscribe 

    • 40 min
    Simplifying news SEO and Google ranking with Kyle Sutton

    Simplifying news SEO and Google ranking with Kyle Sutton

    What is your top priority when it comes to ranking? Do you focus more on Google News or Google Discover? How do you measure the impact of link building alone on organic performance of the site? When so many other on-page and technical factors could also be contributing to the performance.
    These are some real burning questions that editors and SEO guys have been asking, for quite some time now. Which is why we got Kyle on the podcast. He had tons to contribute to the topic and also shared his viewpoints on core web vitals, amp and his relationship with editors.

    • 50 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

Top Podcasts In Business

Erika Kullberg
Ramsey Network
Freakonomics Network & Zachary Crockett
NPR
Jocko DEFCOR Network
Guy Raz | Wondery