Own Your Genius with LaConya Murray

LaConya Murray, Esq.
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Hosted by Brand Attorney LaConya Murray, the Own Your Genius Podcast delivers straight-to-the-point legal and business insights designed to help business owners build brands that last. Each episode is a deep dive into the mindset shifts, legal protections, and strategic moves you need to confidently grow your business and own your genius. Inspired by her grandmother—the community bootlegger who sparked her entrepreneurial fire—Attorney Murray brings her signature blend of legal know-how and real-world strategy to help you stop playing small and start building boldly.

  1. JAN 14

    181. The Legal Audit Every Business Needs: Structure, Contracts, and Intellectual Property Explained

    Start the year with clarity and confidence. In this episode, Brand Attorney LaConya Murray walks you through The Legal Audit Every Business Should Do This Year—a practical review of your business structure, intellectual property, and contracts. If you want stronger protection, reduced risk, and a legal foundation that supports the expert you’ve become—not the business you started—this episode will show you exactly where to begin.  You’ll learn how to evaluate your LLC or business structure, identify IP that needs protection, and update your contracts so they safeguard your time, boundaries, and revenue. This episode gives you the questions, clarity, and confidence every expert needs at the start of the year.  What we cover:  ​How to audit your business structure (LLC, S‑Corp, filings, compliance) ​How to review your intellectual property (trademarks, processes, content) ​How to evaluate your contracts (scope, payment terms, IP protection) ​Why a strong legal foundation frees you to grow and scale If you're ready to protect your business and let your expertise work for you, start your free 7‑day trial of MARKEDlegal — the legal‑first membership that helps you safeguard your ideas and build a legally sound business you can scale with confidence.  #legalauditforbusiness #businesslegalchecklist #LLCvsS‑Corp #trademarkbasics2026 #contracttemplatesforbusinessowners #intellectualpropertyforexperts #legalprotectionforsmallbusiness #MARKEDlegal #LaConyaMurray #businessstructureaudit

    8 min

  2. JAN 7

    180. How to Finally Accomplish Your Goals This Year Without Starting Over Or Burning Out

    Still stuck in the “new year, new me” cycle—and burning out by March?   Ready to break free from the annual reset and finally accomplish your goals—without the overwhelm? In this episode, Brand Attorney LaConya Murray reveals why traditional goal-setting keeps you stuck and how to use your highest intention to create real, lasting momentum.   Discover how to set aligned goals, avoid burnout, and leverage your expertise for profit.  Special Invitation: Ready to put these strategies into action? Try MARKEDlegal free for 7 days and experience legal resources, mindset support, and IP profit strategies—risk free. Start your trial now.   Tune in for practical mindset shifts, actionable strategies, and the support you need to make this your year of clarity, confidence, and freedom.

    9 min

  3. 12/31/2025

    179. 3 Ways to Let Your Data Do the Talking (and the Selling!)

    Stop guessing. Start profiting. If you’ve ever launched an offer that flopped and thought, “What am I missing?”—this episode is your wake-up call. Guessing who your audience is? That’s costing you time, money, and momentum.  In this episode of Own Your Genius Podcast, we’re breaking down three simple, data-driven moves that help experts like you stop playing “Guess Who?” with your audience and start creating offers that convert. You’ll learn:  ✔ How to use quick, actionable research to uncover what your audience really wants ✔ Why small tests beat big launches—and how to run them without stress ✔ The easiest way to keep your Ideal Customer Profile fresh so your messaging always hits  No jargon. No fluff. Just practical steps to help you protect your ideas, position your expertise, and profit from the work you’ve already done—without working overtime.  Ready to reclaim your time and let your IP do the heavy lifting? Hit play now.

    9 min

  4. 12/24/2025

    178. Maximize Your Intellectual Property’s Reach and Profit with Smart Positioning

    Is your message falling flat? You’re posting, emailing, creating content—but no one’s engaging. The problem isn’t your offer. It’s your positioning.  In this episode, Attorney Murray shows you how to position your expertise—the ideas and experience that make you unique—so the right audience leans in, listens, and buys. You’ll learn: ✔ How to craft an audience-specific value proposition with concrete outcomes ✔ How to use language mirrors to speak your audience’s exact words ✔ How to create decision filters that attract perfect-fit clients  If you’re ready to stop feeling invisible and start attracting the right people, this episode is for you.  🎧 Subscribe to the podcast for more tips on building your business, growing your brand, and owning your genius. 💬 Share this episode with a friend who’s ready to reclaim their time and let their expertise work for them.

    7 min

  5. 12/17/2025

    177. 3 Steps to Lock Down Your Content and Land Lucrative Licensing Deals

    Turn Your Creativity into Cash—Without Losing Control  You’ve poured your heart into creating content that educates, inspires, and transforms. But before you license that genius to other coaches or brands, you need to make sure it’s protected. In this episode of the Own Your Genius Podcast, Brand Attorney LaConya Murray breaks down the three essential steps to safeguard your intellectual property so you can negotiate licensing deals with confidence.  Here’s what you’ll learn:  Why copyright registration is your first line of defense in licensing negotiations  How to bundle your intellectual property for maximum value  The importance of documenting ownership and updating records to avoid costly mistakes  Licensing isn’t just about making money—it’s about securing your creative legacy. When you protect your content, you position yourself for bigger deals, stronger partnerships, and long-term success.  Listen now and discover how to protect your genius, profit from your ideas, and build a brand that lasts.  #intellectualpropertyprotection #licensingstrategies #copyrightregistrationtips #monetizeyourcontent #legaltipsforentrepreneurs #howtolicenseyourcontent #protectyourcreativework #brandattorneyadvice #OwnYourGeniusPodcast #licensingdealsforcoaches

    8 min

  6. 12/03/2025

    176. Accidental Partnerships: Are You Legally Tied Together?

    Are you in a partnership… without even realizing it?   Pause that handshake! In this episode, Brand Attorney LaConya Murray breaks down how easy it is to become legally tied to someone in business—sometimes by accident. If you’ve ever teamed up for a pop-up shop, sold crafts with a friend, or launched a side hustle together, you might already be in a partnership according to the law.  We’ll interrupt the usual “just go for it!” advice and get real about the risks, responsibilities, and the must-have protections every entrepreneur needs. You’ll learn:  How partnerships can form without paperwork (and what that means for you)  The key questions to ask before joining forces  The essential clauses to include in your partnership agreement—no legalese, just practical tips  How to protect your intellectual property and your peace of mind  Listen in and walk away with the clarity and confidence to build smart, secure collaborations—so you can protect your genius and grow your business on your terms.

    7 min

  7. 11/26/2025

    175. What’s Missing from Your Client Agreement?

    Confident your client agreement covers everything? It’s often what’s missing that exposes your business to risk.   Transitioning from corporate to entrepreneurship means every detail matters—especially your contracts. In this episode of Own Your Genius, Brand Attorney LaConya Murray addresses the critical elements professionals frequently overlook in their client agreements. Drawing on real-world scenarios, she explains how gaps in scope, payment terms, timelines, dispute resolution, and intellectual property can undermine your business relationships and financial security.  Key Takeaways:  How to define scope and boundaries to prevent misunderstandings and scope creep  Structuring payment terms to support healthy cash flow and minimize disputes  Setting delivery timelines that clarify mutual responsibilities  Establishing remedies and dispute resolution processes for unmet expectations  Protecting your intellectual property while meeting client needs   This episode provides actionable guidance for corporate escapees who want to ensure their agreements are robust, enforceable, and aligned with their business goals. Strengthen your contracts to safeguard your time, revenue, and creative assets—and build client relationships on a foundation of clarity and professionalism.  🎧 Listen now to elevate your agreements from vulnerable to strategic.

    9 min

  8. 11/19/2025

    174. Could Your Testimonials Get You Fined?

    You’ve worked hard to create results for your clients—and you want to share those wins! But here’s the truth: the way you use testimonials could make or break your business. In this episode, Brand Attorney LaConya Murray pulls back the curtain on the legal side of marketing and shows you how to protect your genius while building trust with your audience.  We’re diving into:  Why the FTC cares about your testimonials (and what happens if you ignore the rules)  How to share client success stories without misleading your audience  The simple disclosures that keep you compliant and confident  This isn’t just about avoiding fines—it’s about creating marketing that feels good, builds credibility, and positions your brand for long-term success. If you’ve ever wondered, “Am I doing this right?”—this episode is your answer.  Tune in and transform the way you market your business. Because when you own your genius the smart way, you don’t just grow—you thrive.

    7 min
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5
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17 Ratings

About

Hosted by Brand Attorney LaConya Murray, the Own Your Genius Podcast delivers straight-to-the-point legal and business insights designed to help business owners build brands that last. Each episode is a deep dive into the mindset shifts, legal protections, and strategic moves you need to confidently grow your business and own your genius. Inspired by her grandmother—the community bootlegger who sparked her entrepreneurial fire—Attorney Murray brings her signature blend of legal know-how and real-world strategy to help you stop playing small and start building boldly.

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