52 min

P4F #03 / SE2 with Katharina Hölzle, Director IAT, University of Stuttgart & Fraunhofer IAO & Marc Brechtel, PhD student Platforms 4 Future

    • Marketing

The latest emerging trends in the market of platforms is a creation of a platform by multiple companies together and data platforms, therefore for today's conversation we have invited two researchers: Katharina Hölzle a professor for Technology Management and Human Factors at the University of Stuttgart, leading the institute for human factors and technology management (IAT) as well as the Fraunhofer IAO and Marc Brechtel - Project Manager for Advanced Product Development in Freudenberg Filtration Technologies.

To conclude, there is a huge potential in collaborative platform building, as well as downside and in order to achieve and be ready for the future changes, there are still many uncertainties that we need to centralize.

#platforms4future

The latest emerging trends in the market of platforms is a creation of a platform by multiple companies together and data platforms, therefore for today's conversation we have invited two researchers: Katharina Hölzle a professor for Technology Management and Human Factors at the University of Stuttgart, leading the institute for human factors and technology management (IAT) as well as the Fraunhofer IAO and Marc Brechtel - Project Manager for Advanced Product Development in Freudenberg Filtration Technologies.

To conclude, there is a huge potential in collaborative platform building, as well as downside and in order to achieve and be ready for the future changes, there are still many uncertainties that we need to centralize.

#platforms4future

52 min