How to create interest from your target customers about your #marketplace?
In this #podcast episode of #PlatformsForFuture, @Nathalie Dumas and @Matthias Walter interviewed @Friedrich Fries-Henrich, founder of @Circulania, a B2B platform for secondary raw materials, enabling companies to sell their industrial waste material as new products.
When they started, Friedrich and his associate thought it would be easy to replicate an eBay for steel materials but they underestimated that the B2B market is a very different market. Now Circulania helps companies to have a place where they can trust the information and where they can match the quality, price and availability of the products they are looking for.
In this episode we talk about :
- Companies’ expressed and unexpressed needs
- Creating a virtual value chain
- Matching quality, price and availability
Listen to the episode on your favorite broadcast platform. #platforms4future