45 min

Pac-12 Marketing Tackles Generational Change I Want Your Job (IWYJ)

    • Sports

Danette Leighton shares her journey through collegiate sports, professional basketball, and beyond. Valuable lessons learned at each stop along the way help in her current position as CMO of the Pac-12. Hear the challenges she faces now, and how the Pac-12 targets such a vast audience. 

Danette Leighton shares her journey through collegiate sports, professional basketball, and beyond. Valuable lessons learned at each stop along the way help in her current position as CMO of the Pac-12. Hear the challenges she faces now, and how the Pac-12 targets such a vast audience. 

45 min

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