Paga's 10 year journey to mobile wallet dominance in Nigeria

Paga is one of a handful of non-bank companies that have succeeded in building a truly mainstream financial product in Nigeria.

Over 11 million Nigerians use Paga's mobile wallet to send and receive money and pay their bills. In 2018, the Nigeria Inter-Bank Settlement System (NIBSS) recognized Paga with an award for being the top mobile money operator, by transaction count, for the third year in a row.

Paga recently celebrated their 10 year anniversary, and in this episode, Paga CEO Tayo Oviosu tells us the story of how his team built a B2C African fintech success over the course of a decade.

In this episode, we talk about

03:11 - Why Tayo built Paga

09:27 - How Paga drives brand awareness

13:32 - [Paystack Merchant Alert] Introducing PiggyVest paystack.com/piggyvest

16:20 - All the ways you can use Paga's USSD offering to access services

17:38 - How Tayo sees Paga's offerings evolving over time

20:15 - The most surprising trend Tayo has witnessed from his time in the payments industry

22:56 - Paga's international expansion strategy

26:01 - Why building in-house was tough, and totally worth it

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