Parachute CMO Luke Droulez on How to Bring Authenticity Home Authentic Influence

On today's episode, I am joined by Parachute CMO Luke Droulez for a conversation on how the home essentials and lifestyle brand strives to foster a community of "true authenticators" for its quickly growing DTC business.

Today, you'll learn:


Luke's journey from Parachute's first-ever hire to CMO
The blossoming of #myparachutehome
How Parachute aims to foster environments and experiences today which encourage consumers' endorsement without #ad or #sponsored
Parachute's new avenues for development (i.e. Pinterest)
How Parachute's in-market tactics work in comparison to the rest of the home essentials industry at-large
Tips to become a more authentic marketer

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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)