22 min
Paradox of Choice & Differentiation: How Limited Choice Improves Customer Decision Making Unconsidered: For Modern Entrepreneurs, Business Owners & Marketers
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- Entrepreneurship
On Season 1 Episode 4:The Paradox of choice, or choice overload, is the point at which you are giving your buyers so much choice that rather than motivating the buyer, demotivation kicks in. This leads to more reluctant decision-makers, lower conversion rates, lower buyer satisfaction, and lower commitment from the buyer.In this episode, we talk about how businesses think they are making customer-first decisions by adding more products, more menu items, more services, more SKUs and so on. But...
On Season 1 Episode 4:The Paradox of choice, or choice overload, is the point at which you are giving your buyers so much choice that rather than motivating the buyer, demotivation kicks in. This leads to more reluctant decision-makers, lower conversion rates, lower buyer satisfaction, and lower commitment from the buyer.In this episode, we talk about how businesses think they are making customer-first decisions by adding more products, more menu items, more services, more SKUs and so on. But...
22 min