Parking Lots & AI Recipes: Shopper Marketing's Future with Josh Ginsberg

What do Walmart parking lot BBQs and AI-powered root beer float recipes have in common? Josh Ginsberg of Breaktime Media joins Tom and Todd to explore how shopper marketing is moving beyond promotions into true brand experiences. From in-store theater to digital extensions, this episode dives into how retailers and brands are reimagining the future of activation. Find Josh Ginsberg on Linkedin https://www.linkedin.com/in/jwginsberg/ Chapters 00:00 Introduction to Experiential Marketing 00:57 Welcome to the Middleman Podcast 06:50 Josh Ginsberg's Background and Break Time Media 09:18 Evolution of CPG Marketing and Technology 12:29 Brand and Shopper Marketing Integration 18:49 Walmart Partnership and Experiential Marketing 22:24 Introduction to Brand Site Programs 22:37 Digital Content and Consumer Interaction 23:48 Budget Considerations for Shopper Marketing 25:03 Retail Media Network Solutions 27:01 Personalized Consumer Experiences 33:23 Influencer Marketing and Personalization 40:34 Future of Retail Media Networks 44:31 Conclusion and Upcoming Events