Parking reform around the world: a new report from ITDP Reinventing Parking

I spoke with Dana Yanocha about an encouraging, readable and helpful new report from ITDP that focuses on off-street parking reform. 
"Breaking the Code, Off Street Parking Reform Lessons Learned" is aimed at parking reformers and potential parking reformers all over the world.
Dana, who is research manager for ITDP Global, led the team that prepared the report and was co-author of the report along with Mackenzie Allen.
Visit Reinventing Parking for more information and a lightly edited transcript. 
Here is a summary of our conversation:
The report in a nutshell Was it difficult to motivate ITDP or funders to work on parking? Was there anything that surprised you? Change comes slowly but small wins often lead to big wins Make data powerful! Link parking reform with other popular goals! Push at any level of government that works! Which should come first, on street parking management improvements, or off street parking reforms? Maximums dilemmas and complications Dana is not yet sick of parking reform