71 episodes

Patient Convert Podcast is a healthcare marketing podcast that delivers industry-leading insights, interviews and the latest medical marketing strategies to help providers and healthcare organizations stay ahead in growing their practice. Lead by co-hosts, Justin & Kelley Knott, this healthcare marketing podcast talks about everything healthcare marketing including strategies, tactics, and tips to grow your healthcare organization and have fun doing it! We also interview physicians and healthcare executives on what they are doing to grow their organizations.

Patient Convert Podcast: Healthcare Marketing Podcast Kelley & Justin Knott

    • Business
    • 5.0 • 25 Ratings

Patient Convert Podcast is a healthcare marketing podcast that delivers industry-leading insights, interviews and the latest medical marketing strategies to help providers and healthcare organizations stay ahead in growing their practice. Lead by co-hosts, Justin & Kelley Knott, this healthcare marketing podcast talks about everything healthcare marketing including strategies, tactics, and tips to grow your healthcare organization and have fun doing it! We also interview physicians and healthcare executives on what they are doing to grow their organizations.

    Leveraging Website Chat and Self-Scheduling for Practices #172

    Leveraging Website Chat and Self-Scheduling for Practices #172

    Are you looking to make access to healthcare simpler? In this episode, Josh Byrd digs into how self-scheduling & chat are evolving in the patient engagement game and how they can be a powerful tool for healthcare providers. He shares some great insights on how chat can be used for scheduling, communication, and triage – all of which are important elements in providing quality patient care. Josh highlights the importance of leaning on technology and adapting it to be more efficient to save time and money for physicians. We hope you find this episode informative and helpful in your quest to provide quality patient care!
    As a strategic marketing executive, Josh Byrd brings over 20 years of marketing leadership and storytelling across diverse fields including healthcare IT, SaaS startups, commercial electronics, real estate, and music. His unique—and slightly quirky—path gives him a wide set of experiences, both traditional and modern, to draw from to create impactful strategies that drive new business opportunities and predictable revenue growth.
    Key Highlights:
    [00:01 - 06:37] How Patient Engagement Can Save Time and Improve Patient Connections
    [06:38 - 13:00] Self-Schedule Your Practice to Maximize Efficiency
    [13:01 - 19:20] Chat is Evolving to Help Healthcare Providers Increase Patient Engagement
    [19:21 - 25:41] How to Lean on Technology and Adapt to Changing Times to Improve Patient Care
    [25:42 - 29:59] Wrapping Up!
    Want to connect with Josh? Follow him on LinkedIn. Head to Relatient, simplifying healthcare access!
    Key Quotes:
    "We are not in the business of selling. We're in the bus business of serving." - Josh Byrd
    "Lean on experts, don't feel like you have to do everything all on your own." - Josh Byrd
    Subscribed Yet? Now you can!
    Subscribe to the Patient Convert Podcast and never miss a new episode!
    Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com
    Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram  
    What We Do
    Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
    Check out our physician liaison training platform – Physician Liaison University
    Leave a Rating & Review for Other Listeners!
    I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.
    The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.
    Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.
    Thanks for listening. Justin & Kelley Knott

    • 29 min
    How Physicians Get One Full Day a Week of Time Back w/ Tracy Cherpeski #171

    How Physicians Get One Full Day a Week of Time Back w/ Tracy Cherpeski #171

    Is it possible as an established practice owner to grow your business while you take back your time? In this episode, Tracy Cherpeski explains how she works with physicians to help them manage their time more effectively so that they can achieve their goals. She breaks down the different quadrants in which tasks can be sorted to understand what needs our attention and what can be delegated. Tracy remarks on the importance of communicating with your team members to make sure that everyone is on the same page, and discloses why marketing is a key element in the health area. Listen and enjoy!
    Tracy L. Cherpeski - MBA, MA, CPSC, is an executive coach and leadership development expert. With a background in operations and a passion for bringing out peoples’ potential for success, she serves her clients with the highest level of professionalism, with a keen eye toward improving operational structures and productivity, and increasing profitability. Her coaching, consulting, and training programs offer integrated leadership, executive development, and mindset mastery.
    Key Highlights:
    [00:01 - 05:45] Take Back a Day a Week to Overcome Physician Burnout
    [05:46 - 11:14] How to Prioritize Tasks and Delegate Wisely
    [11:15 - 17:07] Tips for Integrating a New Time Management System for Physicians
    [17:08 - 22:38] Why Marketing is Essential in Your Practice
    [22:38 - 27:15] Wrapping Up!
    Want to connect with Tracy? Follow her on LinkedIn and Instagram. Visit her website to make powerful choices!
    Resources Mentioned:
    Thriving Practice
    Key Quotes:
    "We really don't have control over time, we have control over how we lead ourselves through our time." - Tracy Cherpeski
     "The marketing piece is vital. Even if you are at max capacity currently, if you're considering increasing capacity, or having long-term success and staying in business and in practice for the long term, marketing is a long-term game." - Tracy Cherpeski
    Subscribed Yet? Now you can!
    Subscribe to the Patient Convert Podcast and never miss a new episode!
    Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website intrepy.com
    Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram  
    What We Do
    Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
    Check out our physician liaison training platform – Physician Liaison University
    Leave a Rating & Review for Other Listeners!
    I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.
    The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.
    Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.
    Thanks for listening. Justin & Kelley Knott

    • 27 min
    Why Practice Owners Should Define Their Most Important Number w/ Lee Benson #170

    Why Practice Owners Should Define Their Most Important Number w/ Lee Benson #170

    Do you know your most important number? In this episode, Lee Benson delves into how The Mind Methodology can help businesses achieve success and focus on their most important number. He shares how this methodology can be used to help businesses' cross-functional collaboration start to happen, identify opportunities quickly, stay on track with goals, and more. Tap into this simple method and start growing your business!
    Lee Benson is the founder and CEO of Execute to Win (ETW). ETW helps organizations work better together to improve what is most important. Over his 40 years as a successful entrepreneur, Lee developed an operating methodology called the MIND Methodology (Most Important Number and Drivers) that improves any organization’s alignment, decision-making capability, and culture of accountability. The MIND Methodology is outlined in his book, Your Most Important Number, which is a Wall Street Journal and USA Today bestseller.
    Key Highlights:
    [00:01 - 06:05] The Mind Methodology for Rapid Growth in Healthcare
    [06:06 - 11:49] How to Create an Intentional Business Operating System
    [11:50 - 17:26] Implementing the Mind Methodology and Creating Significant Value
    [17:27 - 22:50] What You Need to Keep Your Meetings Focused & Productive
    [22:51 - 32:03] Wrapping Up!
    Want to connect with Lee? Follow him on LinkedIn. Head to ETW, and improve your most important number!
    Key Quotes:
    "In the mind methodology, the goal is to make every decision, every action that every team member takes geared towards improving what's most important." - Lee Benson
    "When a superstar leader is in the room, it doesn't matter what tools they use, they always get the right result because they're focused on the end result." - Lee Benson
    Subscribed Yet? Now you can!
    Subscribe to the Patient Convert Podcast and never miss a new episode!
    Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website intrepy.com
    Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram  
    What We Do
    Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
    Check out our physician liaison training platform – Physician Liaison University
    Leave a Rating & Review for Other Listeners!
    I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.
    The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.
    Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.
    Thanks for listening. Justin & Kelley Knott

    • 32 min
    Planes, Products, Passion & Plastic Surgery: Dr. Beckman’s Story - #169

    Planes, Products, Passion & Plastic Surgery: Dr. Beckman’s Story - #169

    Are you looking to improve your overall skin health and appearance? In this week's episode, Dr. Beckman shares the story of how he became a plastic surgeon and how he started his private practice. He discloses his journey in setting up Therapon Skin Health and how they educated others in the medical community on their products. Dr. Beckman breaks down why Theraderm products are different from other skincare products on the market and how physicians can provide them in their practice. Let's dive in!
    Dr. Beckman is a Plastic Surgeon and the CEO & founder of Therapon Skin Health. Dr. Beckman now devotes his time to researching and developing skin care products in an effort to develop products that enhance skin health and natural beauty. Therapon continues to deliver an ongoing stream of world-class solutions for an ever-widening circle of skin conditions.
    Key Highlights:
    [00:01 - 08:40] Building a Private Practice Specializing in Plastic & Reconstructive Surgery
    [08:41 - 17:06] How Dr. Beckman Became Entrepreneur to Create Superior Products
    [17:07 - 25:31] How Theraderm Provides Physicians & Patients with Skincare Solutions
    [25:31 - 34:26] Wrapping Up!
    Want to connect with Dr. James? Head to Theraderm, and discover skin care products that enhance skin health and natural beauty! 
    Key Quotes:
    "Small steps that are well planned and well-positioned will get you to a destination almost everywhere." - James Beckman
    Subscribed Yet? Now you can!
    Subscribe to the Patient Convert Podcast and never miss a new episode!
    Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website intrepy.com
    Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram  
    What We Do
    Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
    Check out our physician liaison training platform – Physician Liaison University
    Leave a Rating & Review for Other Listeners!
    I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.
    The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.
    Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.
    Thanks for listening. Justin & Kelley Knott

    • 34 min
    Welcome Back: Kelley Rejoins the Podcast and Shares Her Two Year Journey #168

    Welcome Back: Kelley Rejoins the Podcast and Shares Her Two Year Journey #168

    Could a team truly make things different when they don't go as planned? In this episode, Justin welcome's back Kelley and shares their journey as new parents. They discuss the challenges they faced while Kelly was working and taking care of their child as well as the growth they experienced in their business. Kelley breaks down her plans to ramp up content production, develop new partnerships, and release courses that are affordable, accessible, and easy to learn. Tune in and enjoy!
    Key Highlights:
    [00:01 - 04:08] Kelley Returns and Shares Her Pregnancy Journey
    [04:09 - 07:59] From Working Full-Time to Taking a Break and Becoming a Mother
    [08:00 - 12:15] What Kelley Loves to Do and What Doesn't
    [12:16 - 16:18] Kelley's Game Plan
    [16:18 - 21:37] Wrapping Up!
    Key Quotes:
    "I get to love what I do because I'm not the only one doing it. I'm supported by this amazing team and in return, we're growing together." - Kelley Knott

    Subscribe & Leave a Review
    Subscribe to the Patient Convert Podcast and never miss a new episode!
    Please support the podcast by leaving a Review
    Connect with us on social media:

    Kelley LinkedIn


    Justin LinkedIn


    What We Do
    Get a free practice marketing assessment – Intrepy Healthcare Marketing
    Check out Kelley’s physician liaison training platform – Physician Liaison University
    Check out our Physician & Social Media Video Creation tool - CaptureMD

    Interested in being a guest on the podcast? Click Here to apply
    Thanks for listening. Justin & Kelley Knott

    • 21 min
    Building Practices, Employee Mental Health and Marketing w/ Sharon Fekete #167

    Building Practices, Employee Mental Health and Marketing w/ Sharon Fekete #167

    Are you establishing good employee morale in your practice to maintain patient care quality? In today's episode, Sharon Fekete, the Founder of The Doctor Whisperer & 13th Ave Media, shares the challenges of hiring doctors and staff in today's healthcare landscape, as well as the importance of creating a culture of trust and respect within a clinical setting. Sharon discloses her outlook on the impact of employee mental health and the role of content marketing and branding in the healthcare field. Listen and enjoy!
    Sharon has been whispering strategies to physicians for over 20 years & amplifies businesses through the power of social media. As a firm believer in advocating for improved mental health, she published her book ‘The Broken Road to Mental Health, in Life & in Business’ on her 25th sober anniversary, August 11th, 2019, and hosts (2) podcasts, The Doctor Whisperer & The Broken Road to Mental Health. 
    Key Highlights:
    [00:01 - 07:37] Sharon's Experience with Hiring and Managing Staff in Healthcare
    [07:38 - 15:19] Why the Patient Experience is Key to a Successful Practice
    [15:20 - 22:59] Sharon's Tips for Taking Care of Mental Health in the Workplace
    [23:00 - 30:29] How to Address Mental Health in the Workplace
    [30:30 - 37:46] The Importance of Content Marketing and Branding
    [37:47 - 43:18] Wrapping Up!
    Want to connect with Sharon? Head to The Doctor Whisperer, and learn more about her work!
    Key Quotes:
    "The number one thing I feel can really impact a business is to talk about mental health in their workplace, a place where people can feel safe and not feel afraid or ashamed if they're not doing well." - Sharon Fekete
    "If you want to have a great practice, you have to hire great. You have to spend money. You have to make an investment." - Sharon Fekete

    Subscribe & Leave a Review
    Subscribe to the Patient Convert Podcast and never miss a new episode!
    Please support the podcast by leaving a Review
    Connect with us on social media:

    Kelley LinkedIn


    Justin LinkedIn


    What We Do
    Get a free practice marketing assessment – Intrepy Healthcare Marketing
    Check out Kelley’s physician liaison training platform – Physician Liaison University
    Check out our Physician & Social Media Video Creation tool - CaptureMD

    Interested in being a guest on the podcast? Click Here to apply
    Thanks for listening. Justin & Kelley Knott

    • 43 min

Customer Reviews

5.0 out of 5
25 Ratings

25 Ratings

Corey Hiben ,

Healthcare Marketing Pros

I've been following Kelley & Justin on social media for a long time and finally decided to tap into their podcast show. All I can say is... KNOWLEDGE BOMBS. These two are masters of their craft and love sharing their knowledge with the masses. Highly recommend.
-Corey

jknott79 ,

Healthcare Marketing Podcast

Kelley & Justin provides amazing insights on healthcare marketing to help practices grow and reach new patients!

Austin Copper ,

Owner

Awesome podcast overflowing with information for growing your healthcare practice. If you put even a 10th of these topics into practice you’d be well on your way to running a successful marketing effort.

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