Patrick Campbell (Profitwell CEO) joins us to discuss some of the metrics every ecommerce store owner should be calculating, should understand, and should monitor. What is value based pricing? How do you calculate the LTV (LifeTime Value) of your customers? Why do people still calculate churn wrong? These are all things ecommerce merchants should be intimately familiar with, even more so if you run a subscription ecommerce business.Some of the items discussed: What is value based pricing, and how should ecommerce merchants think about it? How should you calculate churn and LTV? Why do customers really churn, or cancel subscriptions? Free trials, try before you buy, freemium, annual vs monthly billing... How does a store decide the best approach to all these options?