Pattern of Purpose is a storytelling podcast spotlighting the humans behind the brands. Dedicated to the multi-passionates, the serial entrepreneurs, and the ideas people, if you’ve done it all and are ready to tie it all together, this is the show for you.
Host and messaging consultant, Kim Wensel, speaks with founders to uncover the through lines in their career, make sense of their story, and investigate how they’ve built a platform bigger than their business.
If you know you could make a bigger impact if you were better at selling yourself, settle in. Each episode is crafted to help you recognize the connection points in your own journey, develop your voice, and weave your experience into your message. This is Pattern of Purpose.
For show notes and guest profiles, visit www.patternofpurpose.com/podcast.
The Final Episode - Transitions + Turning Points
After hitting record for over two years, I’ve decided to end this show. In this episode I’m joined live for a conversation on why I decided this, how I came to the decision, and what it’s taught me about how others react when hearing about big life and business decisions.
We talk about:
How important it is to get quiet, Getting over the fear of losing connection when you’re not pumping out content, The push and pull between relevancy and authenticity, Separating what you want from what you think you should want, and LIstening to — what Oprah calls — the whispers of the universe. Stay connected long after this show has ended by signing up to receive emails from me: www.patternofpurpose.com.
How to Stop Being the Bottleneck in Your Business // Karen Sergeant
Business growth can, at times, feel like you’re on a roller coaster — anticipating the unknown is scary and invigorating. Before you know it you’ve become addicted to the act of climbing and bottoming out — so addicted, in fact, that you feel you have to steer the cart at all times.
Aside from not being a very effective way to run a business, this makes stepping away and trusting a team quite difficult.
As my final interviewee, Karen Sergeant, helps us to understand how to prevent bottleneck behaviors and bridge the gap between good ideas and good execution. Working in the CIA, she cut her teeth in what she calls “the hardest parts of the world” and is using those skills to help small businesses. A pro at surfing ambiguity and uncertainty, Karen has great tips for delegation, creating systematic frameworks, and keeping business fun while also effective.
In this episode we talk about:
Walking away from a dream job; The differences in operating as a freelancer and a business owner; What boring money is and why we overlook it; How you know if you need a COO, a project manager, or an integrator; Deciding what ideas to pursue; and The switch from time-based pricing to value-based pricing.
Personal Branding Lessons From A Cultural Curator // Earlecia Richelle
Earlecia Richelle never had a roadmap for her career. While fashion has always been her north star, it’s been integrated in her work in unexpected ways, taking her across the globe as a stylist, mixologist, and national brand ambassador.
On today’s episode Earlecia shares what top brands are doing well that corporate and personal brands skip over—connecting your brand to your consumer’s lifestyle, narrowing in, and creating an aspirational aesthetic.
With a personality as bold as her wardrobe (you must follow her on IG), Earlecia shares:
How she followed her internal spark even when there was no model for what her varied interests could lead to, Being unapologetic about pricing, Why luxury isn’t as much about price as we think it is, and How you must experience life fully if you’re going to inspire others through your work. Be sure to sign up to attend the final podcast recording. Bring your questions and experiences moving through transitions and turning points.
116: Do You Need A Personal Brand?
All business owners reach a point where they want to pursue opportunities outside of their current focus. Sometimes that’s writing a book. For others it’s sharing their personal story.
So what happens when that desire looks different from the outside than what you’re doing right now? How do you convey all sides of who you are and what you do when these parts aren’t necessarily tied to your marketing goals?
My answer: personal branding.
In this episode I talk about,
The top reasons you might need a personal brand, Tackling the most common objections to personal branding, Taking a summer sabbatical, and A BIG announcement about the future of this show. Sign up for the final podcast recording.
Strategic Growth and the Commoditization Trap // Josh Greenbaum
Those numbers on your balance sheet - they have no meaning. We’ve been conditioned to believe that growing our revenue is the goal. But what today’s guest, Josh Greenbaum, wants you to think about is why you’re growing in the first place.
Josh has been an Advisory CFO for over a decade and what he’ll willingly tell you is that his work isn’t always easy to grasp. Like many of us who use our training and experience in multi-dimensional roles, Josh has had to explain why his services are different from those you can get with a low monthly fee.
As we explore commoditization we talk about the human experience of what you sell. Once you can capture that in your messaging, it’s much easier to stand out.
In this episode we also cover,
Why numbers alone have no meaning, The reason “do what you love” messaging impacts what we charge, Getting addicted to the process of growing, and Why profit first isn’t always the goal. Visit Pattern of Purpose for full show notes and links to resources mentioned on this episode.
The Downside of High Expectations
I recently took a trip to Palm Springs for a photoshoot. This photoshoot was the big one—the one that would take down all photoshoots. So you can imagine my confusion, angst, and sadness when the results didn’t come back as imagined.
This episode is all about what it looks like to be in the middle of change. While everyone loves to say that change is messy, we rarely accept it as such. The desire to push through it and have it figured out is real. But what would happen if we can roll through these disappointments and setbacks rather than labeling them as a waste of time, money, and energy?
That’s the question I’m considering as I take the mic solo and unscripted in the midst of a season of great expectations.
Episode 104 was my favorite
I love Kim’s voice and perspective. I’ve never heard of the concept of “slow business” before but that resonated with me. Yes to being critical of all of the growth tactics and passive income and groups and doing all the things to get on the fast track to lots of $$$ with launches, etc. Yes to doing business authentically and meaningfully even if it takes a bit longer to get to wherever you want to be. Kim, you truly are gifted with words. You do what you do so well. Thank you for sharing your voice with the world! And even for making difficult decisions like turning down launch copy work. No judgment to anyone who does do that or even if you change your mind in the future. But I respect that you make difficult decisions and your ability to stick to your “zone of genius.”
So many good nuggets of info!
I always find Kim’s topics relevant and useful to me as a business owner. The way she breaks down each topic into little golden nuggets that I can take away is amazing. I also appreciate her ability she has to ask questions that get me thinking in a new way about myself, my business and my story. I always find answers and inspiration here. It’s a must listen show!
You’re speaking right to me!
Ep 101: Words to not use was SO on point. For anyone who wants to differentiate from the status quo of the market, express your voice, and GROW your business must listen to this!