92 episodes

Owning a business is the biggest personal development project of your life. So why are you leaving your life out of your message? From refining your bio to crafting your brand story, this podcast will challenge you to own your experience AND your point of view. Host, Kim Wensel, shares business storytelling concepts and interviews guests who will open your eyes to new ways of thinking, being, and doing. Because at the end of the day mastering the algorithm won’t make you stand out; connecting as a human will.

Pattern of Purpose Kim Wensel

    • Entrepreneurship
    • 5.0 • 31 Ratings

Owning a business is the biggest personal development project of your life. So why are you leaving your life out of your message? From refining your bio to crafting your brand story, this podcast will challenge you to own your experience AND your point of view. Host, Kim Wensel, shares business storytelling concepts and interviews guests who will open your eyes to new ways of thinking, being, and doing. Because at the end of the day mastering the algorithm won’t make you stand out; connecting as a human will.

    Turning Up The Volume On Your Unpopular Opinion

    Turning Up The Volume On Your Unpopular Opinion

    When we hear someone say something out loud that most people only think it makes us uncomfortable. But it also draws in those who think: YES, FINALLY someone is saying it! 
     
    So if this works — if it grabs attention and differentiates — why aren’t we spreading our opinions more frequently?
     
    On this episode I answer that question and others, including:
    How to uncover your own unpopular opinion, Moving past what you’re against to voice what you’re for, The important connection between your opinion and your path to thought leadership, and Why it’s important to anticipate controversy.  
    Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.

    • 30 min
    Storytelling x Sales // Nikki Rausch

    Storytelling x Sales // Nikki Rausch

    An unfortunate result of highly aggressive, bro-tastic marketing gurus shouting at us to learn their “latest and greatest tips” is that we tune their message out completely. We associate sleaze with sales and do the opposite of what they say, nearly to the point of avoiding sales conversations altogether.
     
    If you’re a skeptic, I ask that you give this topic another chance. As you’ll learn in this episode, selling isn’t just about bringing new people in; it’s about giving our current customers an opportunity to continue receiving highly valuable results.
     
    For this conversation I’m joined by Nikki Rausch. Nikki uses her two decades of experience selling to organizations like The Bill & Melinda Gates Foundation and NASA to help business owners reframe the concept of sales and create true connection.
     
    On this episode we discuss:
    The fine line between giving too much away for for and providing extreme value, Where storytelling and sales converge, How your lived experience provides you with credibility, and  What you can do to avoid prospects ghosting you.  
    Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.

    • 45 min
    Disagreeing Better // Dr. Tammy Lenski

    Disagreeing Better // Dr. Tammy Lenski

    As humans, we have a hard time setting aside our own opinions and beliefs to consider someone else’s. This is especially true when it’s something we care about. So we cluster ourselves in communities with those who think like us, avoiding confrontation at all costs. 
     
    This begs the question: is it possible to have strong conflicting opinions and still maintain strong relationships?
     
    Today’s guest, Dr. Tammy Lenski believes we can and we must. The goal is not to avoid conflict. It’s to engage in it more constructively. 
     
    As a conflict resolution writer, speaker, and teacher, Dr. Lenski works with people who want to or must stay together but are living in a state of tension. She helps buffer their relationships from the negative effects of conflict.
     
    On this episode we discuss:
    What happens when we avoid conflict in our lives and work,; The difference between being submissive, assertive, and aggressive and what we should aim for; Positive outcomes that are associated with productive arguments; How to name a problem in a way that’s useful; and The easiest way to approach difficult conversations.  
    We'd love to have you join us for the Streamline & Satisfy customer experience workshop on December 2. Learn more here.

    • 44 min
    If You’re Overwhelmed, Your Clients Are Probably Underwhelmed // Megan Pollard + Michelle Lindsay

    If You’re Overwhelmed, Your Clients Are Probably Underwhelmed // Megan Pollard + Michelle Lindsay

    Why say more when less will do? Well, because it’s easier. Sending all of your information to your clients up front may help you feel more accomplished, but it won’t necessarily create a better client experience.
     
    When we’re adapting to new schedules, experiencing business and life changes, and evolving our brands it can feel like the only way to stay above water is to track every task ourselves. But even when we’re checking items off our list, our clients aren’t automatically protected from our overwhelm.
     
    Today Megan Pollard of We Choose Joy and Michelle Lindsay of Michelle Lindsay Photography are joining me to talk about how to get your life back while still meeting your ambitious business goals and wowing your clients.
     
    On this episode we discuss:
    The most common business communication mistakes, What the difference between the customer experience and customer journey is, How to help your prospects say yes, The surprising reason systems make your business feel more personalized to each client.
    Sign up for Streamline & Satisfy: a client experience workshop to help your business thrive while making margin for what matters. Happening December 2, 2020. 

    • 34 min
    Owning Your Identity Through An Evolution

    Owning Your Identity Through An Evolution

    Entrepreneurs know that one year can feel like seven. We learn lessons fast and hard, which means our businesses are constantly evolving. But evolving is uncomfortable — like our ideas are laid out on the table without any rhyme or reason. 
     
    Erica Courdae knows this feeling intimately. She’s back on the show to reflect on being propelled into the spotlight earlier this year and how important it was to have consistency in her message, positioning, and owning her multifaceted identity during this time.
     
    On this episode Erica and I discuss:
    What it feels like to get an influx of new followers and prospects on your channels overnight; How strong the urge can be to water down your message for fear of being too much; The power of having a strong and accurate bio; Why every leader, no matter their expertise, needs someone to help them see their greater potential.  
    Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.

    • 41 min
    Social Worker to Storyteller: The Nonlinear Career Advantage

    Social Worker to Storyteller: The Nonlinear Career Advantage

    Sources tell me there are some magical unicorns out there who chose a career at 17, studied that field, and seamlessly grew a multi-six-figure empire by 27. That was not me. And I’m guessing it wasn’t you either.
     
    As a multi-passionate my career has twists and turns that I used to be ashamed of. It wasn’t until I owned my story and stopped trying to adopt someone else’s that I became clear on my unique value.
     
    On this episode I share:
    Why it’s hard to build a reputation for yourself when you’re shifting focus every few years, How to identify important through lines in your experience,  The reason telling your story can liberate your audience, and How to use your journey to differentiate yourself from others in your industry.  
    Visit Pattern of Purpose for complete show notes.

    • 17 min

Customer Reviews

5.0 out of 5
31 Ratings

31 Ratings

marcywacker ,

If you only listen to one podcast, let this be the one

I have listened to many, many business-related podcasts over the last 5 years and, while there are many good ones out there, none of them have resonated with me like Pattern of Purpose. Kim is not only smart as a whip, she is honest, practical and kind. She is digging in on topics where others are only scratching the surface. If you are serious about creating a meaningful and sustainable business that fits you and the people you want to serve, you owe it to yourself to listen.

Mtight ,

Pragmatic Advice for small businesses and entrepreneurs

I personally don’t love the “yasss girl #bossbabe” brand of female entrepreneurship advice. Kim is levelheaded, pragmatic, and delivers great information about branding and strategy on her solo episodes as well as bringing on intelligent, informative guests across all areas of entrepreneurship.

Ms flow ,

I love this Podcast!!!!

I discovered this Podcast EXACTLY when I needed it, feeling overwhelmed by all of the things the “experts” say you should do to be successful, and it seemed as if it made no sense to me. Then I listened to the very first podcast and was hooked, I’ve been binge listening for 2 days. I love the straight no chaser but transparency filled episodes are just what I need. I did my client avatar in 20 minutes after struggling for months to do it. Thanks so much for doing this!!!

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